Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.
CRCT
Strong BuyFull HouseFLAGCricut, Inc. · Technology · United States · $1.2B · Avg Vol: $5M/d
Cricut maintains a strong platform model with observable real-world demand and strong, loyalty-driven margins. Recent forward-EPS upgrades indicate operational momentum, but significant insider selling acts as a counterweight to the bull case.
COMPANY DESCRIPTION
Cricut, Inc. provides a connected machine platform that empowers users to create personalized craft and DIY projects, comprising smart cutting machines, a design software ecosystem, and proprietary materials. The company fosters a loyal community of users and benefits from its integrated hardware and software offering. Cricut is a market leader in the smart cutting machine category, known for its user-friendly interface and extensive content library.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 886.3M | 765.1M | 712.5M | 708.8M | -7.2% | 689.8M | 696.7M | 704.5M | -0.3% |
| EPS | 1.12 | 0.99 | 1.12 | 1.38 | 7.3% | 0.40 | 1.38 | 0.93 | -17.8% |
| Shares | 55.0M | 55.0M | 55.0M | 55.0M | 0.0% | 55.0M | — | — | — |
| Debt | 19.4M | 14.2M | 15.2M | 11.6M | -15.7% | 10.4M | — | — | — |
| Equity | 672.7M | 534.9M | 466.8M | 343.6M | -20.1% | — | — | — | — |
| Op CF | 117.7M | 288.1M | 265.0M | 200.2M | 19.4% | 180.1M | — | — | — |
| Inv CF | -107.9M | -48.8M | -18.3M | 60.7M | — | — | — | — | — |
| Fin CF | -26.2M | -322.2M | -156.4M | -237.4M | — | — | — | — | — |
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of CRCT are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| CRCT | Cricut, Inc.(you) | $1.2B | 100 | Strong Buy |
| CRSR | Corsair Gaming, Inc. | $1.3B | 89 | Strong Buy |
| 6933.TW | Amax Holding Co., Ltd. | $348M | 79 | Buy |
| QMCO | Quantum Corporation | $877M | 47 | Hold |
| ALOT | AstroNova, Inc. | $227M | 70 | Buy |
| HPQ | HP Inc. | $27.5B | 98 | Strong Buy |
| DDD | 3D Systems Corporation | $545M | 52 | Hold |
| SSYS | Stratasys Ltd. | $678M | 38 | Hold |
| SMCI | Super Micro Computer, Inc. | $24.0B | 85 | Strong Buy |
| ADIG | ADI Global Distribution Inc | $1.7B | 31 | Sell |
Peer medians: ROE 4.6% · P/E 35.3x · Gross margin 51.1%