What is Phoenix Media Investment (Holdings) Limited's (2008.HK) StockRank?

MoatMap's StockRank for Phoenix Media Investment (Holdings) Limited (2008.HK) is 26/100, with a Sell signal. This is a composite score combining Quality (24), Value (54), and Momentum (39) factor ranks across MoatMap's 20,000+ stock universe.

Does Phoenix Media Investment (Holdings) Limited have an economic moat?

Phoenix Media Investment (Holdings) Limited (2008.HK) has a Quality factor score of 24/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is Phoenix Media Investment (Holdings) Limited a buy, hold, or sell?

MoatMap's current signal for Phoenix Media Investment (Holdings) Limited (2008.HK) is Sell, based on a StockRank of 26/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.

What sector is Phoenix Media Investment (Holdings) Limited in?

Phoenix Media Investment (Holdings) Limited (2008.HK) operates in the Communication Services sector, specifically the Internet Content & Information industry (Hong Kong).

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2008.HK

SELLREMOVE

Phoenix Media Investment (Holdings) Limited · Communication Services · Hong Kong · $101M · Avg Vol: $22K/d

StockRank

P/E (TTM)

—

ROE

-6.6%

D/E

0.2x

Dividend %

—

Director Trades · 180d

None in 180d →

Buybacks · 180d

None in 180d →

AI CONVICTION THESIS

Phoenix Media Investment is a traditional television broadcasting and media company in structural decline. It lacks growth, faces severe competition from digital media platforms, and has low capital returns.

COMPANY DESCRIPTION

Phoenix Media Investment (Holdings) Limited is a leading pan-Chinese media company, operating a diverse range of television channels, digital media platforms, and outdoor advertising. The company is known for its news and entertainment content, serving a global Chinese-speaking audience with a focus on objectivity and international perspective. Its extensive reach and influential brand presence across multiple media formats create a significant competitive moat in the Chinese media landscape.

FINANCIAL SUMMARY (USD)

Year	2021	2022	2023	2024	2025	CAGR
Revenue	—	383M	315M	285M	262M	-11.9%
EPS	-0.12	-0.98	-0.07	-0.06	-0.06	—
Shares	—	499M	499M	499M	499M	0.0%
Debt	5M	131M	119M	74M	83M	104.2%
Equity	—	437M	407M	365M	348M	-7.2%
Op CF	—	37M	-6M	45M	-21M	9.6%
Inv CF	—	70M	39M	44M	-16M	—
Fin CF	—	-64M	-13M	-23M	-10M	—

PRICE (1M)-15.7%

SMA 50SMA 200

$0.18

RSI (14)

36.2

52W High

$0.32

From 52W High

0.6%

SCORE BREAKDOWN

Quality

ROIC

-5.6%13.5

ROE

-6.6%16.7

GP/Assets

0.6%2.6

Op. Margin

-2.2%17.4

FCF/Assets

-3.3%12.2

Piotroski

—18.2

Int. Cover

-12.3x10.0

D/E Ratio

0.18x58.7

Current Ratio

2.05x60.9

Value

P/E (TTM)

—N/A

EV/EBITDA

-0.3x85.4

P/FCF

—N/A

P/B

0.3x94.1

P/S

0.4x92.1

Div Yield

—N/A

Momentum

52W High %

56%27.2

RS 6M

-10%64.5

SMA 50/200

0.95x42.5

EPS Rev 4W

—N/A

EPS Rev 12W

—N/A

EPS Improve

—N/A

Q Growth

—N/A

FUNDAMENTALS

Market Cap

$101M

P/E (Forward)

—

Gross Margin

1.6%

SECTOR PEERS

Closest peers in Communication Services, ranked by industry match, size, and score similarity. Cross-listings of 2008.HK are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
2008.HK	Phoenix Media Investment (Holdings) Limited(you)	$101M	26	SELL
GIBO	GIBO Holdings Limited	$86M	2	STRONG SELL
1003.HK	Huanxi Media Group Limited	$129M	24	SELL
0205.HK	BFB Health Limited	$121M	31	SELL
0745.HK	China National Culture Group Limited	$114M	38	HOLD
0524.HK	Great Wall Terroir Holdings Limited	$59M	31	SELL
0434.HK	Boyaa Interactive International Limited	$214M	21	SELL
1661.HK	China Frontier Technology Group	$63M	38	HOLD
2309.HK	ZO Future Group	$271M	31	SELL
1716.HK	Most Kwai Chung Limited	$256M	36	HOLD

Peer medians: ROE 7.1% · P/E 13.9x · Gross margin 35.1%

Phoenix Media Investment (Holdings) Limited (2008.HK) — Stock Score Summary

Phoenix Media Investment (Holdings) Limited (2008.HK) has a MoatMap StockRank of 26/100 based on Quality (24/100), Value (54/100), and Momentum (39/100) factor scores. The current signal is SELL. Phoenix Media Investment is a traditional television broadcasting and media company in structural decline. It lacks growth, faces severe competition from digital media platforms, and has low capital returns.

Key Financial Metrics

Price	$0.18
Market Cap	$101M
Price/Book	0.26
Return on Equity	-6.6%
Return on Invested Capital	-5.6%
Debt/Equity	17.59
Gross Margin	1.6%
Operating Margin	-2.2%
Revenue Growth	-1.1%
Free Cash Flow	$-3M

Phoenix Media Investment (Holdings) Limited operates in the Internet Content & Information industry, part of the Communication Services sector (Hong Kong).

Frequently Asked Questions

What is Phoenix Media Investment (Holdings) Limited’s (2008.HK) StockRank?: MoatMap’s StockRank for Phoenix Media Investment (Holdings) Limited (2008.HK) is 26/100, with a Sell signal. It is a composite of Quality (24), Value (54), and Momentum (39) factor ranks across MoatMap’s 20,000+ stock universe.
Does Phoenix Media Investment (Holdings) Limited have an economic moat?: Phoenix Media Investment (Holdings) Limited (2008.HK) has a Quality factor score of 24/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Phoenix Media Investment (Holdings) Limited a buy, hold, or sell?: MoatMap’s current signal for Phoenix Media Investment (Holdings) Limited (2008.HK) is Sell, based on a StockRank of 26/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Phoenix Media Investment (Holdings) Limited in?: Phoenix Media Investment (Holdings) Limited (2008.HK) operates in the Communication Services sector, specifically the Internet Content & Information industry (Hong Kong).