2283.SR
Full HouseThe First Milling Company · Consumer Defensive · Saudi Arabia · $850M cap · $1.2M/day traded
SAR 57.45 +0.4% · close 5 Nov · scored 7 Nov
Score up 1.2 since 6 Nov.
Full House: Strong business, sensible price, and the market agrees.
As of 7 Nov 2026, the MoatMap Score for The First Milling Company (2283.SR) is 85/100, ranked against 25,000+ stocks in 38 markets (Quality 60, Value 51, Momentum 72, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
ABOUT THE FIRST MILLING COMPANY
Read
The First Milling Company produces and sells flour products in the Kingdom of Saudi Arabia. It provides flour, bran, semolina, specialty flour, peeled and crushed wheat under First Mills and Aloula brand name.
FINANCIAL SUMMARY (SAR)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 913.6M | 964.3M | 1.0B | 1.1B | 7.9% | 1.4B | 1.3B | 1.4B | 8.9% |
| EPS (SAR) | 3.92 | 3.97 | 4.53 | 4.99 | 8.4% | 5.67 | 4.71 | 5.32 | 3.3% |
| Shares | 55.5M | 55.5M | 55.5M | 55.5M | 0.0% | 55.5M | — | — | — |
| Debt | 1.5B | 1.4B | 1.4B | 1.3B | -5.9% | 1.3B | — | — | — |
| Equity | 751.0M | 892.1M | 945.0M | 1.1B | 12.4% | — | — | — | — |
| Op CF | 232.5M | 307.5M | 305.9M | 342.1M | 13.7% | 433.4M | — | — | — |
| Inv CF | -37.1M | -119.4M | -56.1M | -184.2M | — | — | — | — | — |
| Fin CF | -219.1M | -211.3M | -249.4M | -258.2M | — | — | — | — | — |
Above its 200-day average and 1% below its 52-week high.
Calmer than 87% of stocks we rank over the past year (volatility 23% a year).
How this is worked out
The MoatMap Score weighs the business, its price and its trend. The price check reads only the chart: the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of 2283.SR are excluded.
| Ticker | Company | Mkt Cap | Score |
|---|---|---|---|
| 2283.SR | The First Milling Company(you) | $850M | 85 |
| 2284.SR | Modern Mills Company | $580M | 76 |
| 2050.SR | Savola Group Company | $1.9B | 75 |
| 2270.SR | Saudia Dairy & Foodstuff Company | $1.5B | 58 |
| 6010.SR | The National Agricultural Development Company | $948M | 47 |
| 6001.SR | Halwani Bros. Co. Ltd. | $229M | 66 |
| 2281.SR | Tanmiah Food Company | $249M | 33 |
| 2280.SR | Almarai Company | $11.4B | 60 |
| 6070.SR | Al-Jouf Agricultural Development Co. | $285M | 9 |
| 9564.SR | Horizon Food Company Limited | $74M | 29 |
Peer medians: ROE 8.9% · P/E 14.9x · Gross margin 31.0%
Company Deep Dive
A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.