Also trades as BF-A.
BF-B
BuyPremium GrowerAI neutralBrown-Forman Corporation · Consumer Defensive · United States · $13.5B cap · $71.5M/day traded
$27.75 -2.7% · close 28 Oct · scored 29 Oct
StockRank up 3.0 since 28 Oct: Momentum up 3.
Premium Grower: Strong business with the market behind it, priced at a premium.
Read our full research report on BF-B (Oct 2026), freeAs of 29 Oct 2026, MoatMap's StockRank for Brown-Forman Corporation (BF-B) is 69/100, ranked against 24,000+ stocks in 35 markets (Quality 69, Value 35, Momentum 60, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Brown-Forman owns Jack Daniel's, Woodford Reserve, Old Forester and a portfolio of tequilas, strong brands with genuine pricing power and a family-controlled ownership structure that thinks long-term. Management reports that US trading is improving slowly and the latest quarter showed organic growth. Even so, spirits demand faces a slower structural trend as younger consumers drink less, trade disputes have removed American whiskey from Canadian shelves, and there is no sign yet of a clear reacceleration.
ABOUT BROWN-FORMAN CORPORATION
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Brown-Forman Corporation is a global producer and marketer of alcoholic beverages, renowned for its portfolio of premium spirits including the iconic Jack Daniel's Tennessee Whiskey, Woodford Reserve, and Herradura Tequila. The company's competitive moat is built upon its heritage brands, strong global distribution network, and focus on premiumization within the growing spirits market. This family-controlled entity consistently leverages brand equity to drive consistent performance.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | 2026 | CAGR | TTM | 2027E | 2028E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 3.9B | 4.2B | 4.2B | 4.0B | 3.9B | -0.0% | 3.9B | 3.9B | 4.0B | 1.0% |
| EPS | 1.75 | 1.63 | 2.15 | 1.84 | 1.53 | -3.3% | 1.55 | 1.69 | 1.71 | 5.8% |
| Shares | 484.5M | 479.3M | 472.6M | 471.8M | 458.7M | -5.3% | — | — | — | — |
| Debt | 2.3B | 2.9B | 3.1B | 2.7B | 2.5B | 2.5% | 2.4B | — | — | — |
| Equity | 2.7B | 3.3B | 3.5B | 4.0B | 4.0B | 10.1% | — | — | — | — |
| Op CF | 936.0M | 640.0M | 647.0M | 598.0M | 1.0B | 1.7% | 1.0B | — | — | — |
| Inv CF | -127.0M | -1.4B | 49.0M | 249.0M | -71.0M | — | — | — | — | — |
| Fin CF | -1.0B | 239.0M | -618.0M | -843.0M | -1.1B | — | — | — | — | — |
Above its 200-day average and 10% below its 52-week high.
Calmer than 55% of stocks we rank over the past year (39% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of BF-B are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| BF-B | Brown-Forman Corporation(you) | $13.5B | 69 | Buy |
| COKE | Coca-Cola Consolidated, Inc. | $13.5B | 72 | Buy |
| BJ | BJ's Wholesale Club Holdings, Inc. | $13.4B | 60 | Hold |
| SJM | The J. M. Smucker Company | $13.9B | 60 | Hold |
| MGPI | MGP Ingredients, Inc. | $337M | 30 | Sell |
| USFD | US Foods Holding Corp. | $21.8B | 63 | Hold |
| DG | Dollar General Corporation | $29.3B | 66 | Buy |
| LW | Lamb Weston Holdings, Inc. | $7.4B | 62 | Hold |
| SFD | Smithfield Foods, Inc. | $7.3B | 62 | Hold |
| LAUR | Laureate Education, Inc. | $5.4B | 71 | Buy |
Peer medians: ROE 10.0% · P/E 22.0x · Gross margin 34.5%
Company Deep Dive
Read the full research report: business segments breakdown, earnings transcripts review, management credibility analysis, competitive landscape, and scenarios.