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BILI

STRONG SELLREMOVE

Bilibili Inc. · Communication Services · China · $6.9B · Avg Vol: $65M/d

12
StockRank
Q
39
V
24
M
29
P/E (TTM)
33.7x
ROE
9.4%
D/E
0.6x
Dividend %
AI CONVICTION THESIS

Bilibili is a Chinese video sharing and gaming platform that has struggled with consistent profitability and positive free cash flow generation. It fails the Terry Smith quality compounder lens and does not align with any of our active 18-month macro themes.

COMPANY DESCRIPTION

Bilibili Inc. operates a leading online entertainment platform in China, primarily targeting younger generations with a diverse array of content including anime, comics, games, and user-generated video. The company commands a strong market position due to its highly engaged community and unique ecosystem of ACG (Anime, Comics, Games) content, fostering high user stickiness and a vibrant creator economy. This niche leadership in a rapidly growing demographic segment provides a distinctive competitive moat.

FINANCIAL SUMMARY (USD)

Year20212022202320242025CAGR
Revenue19.4B21.9B22.5B26.8B30.3B11.9%
EPS-17.87-18.99-11.67-3.232.85
Shares390.6M394.6M421.3M421.3M420.8M+7.7%
Debt19.2B15.5B7.6B5.1B9.8B-15.5%
Equity21.7B15.2B14.4B14.1B15.6B-8.0%
Op CF-2.6B-3.9B266.6M6.0B7.1B417.7%
Inv CF-24.6B10.6B1.8B-138.1M-9.3B
Fin CF30.4B-4.4B-5.1B-2.8B4.1B
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PRICE (1Y)-22.9%
15.9617.5619.1520.7522.34May 12Jun 3Jun 24
SMA 50SMA 200
Close
$16.51
RSI (14)
37.4
52W High
$36.40
From 52W High
0.5%

SCORE BREAKDOWN

Quality
39
ROIC
6.5%47.1
ROE
9.4%57.2
GP/Assets
4.1%7.0
Op. Margin
2.2%29.2
FCF/Assets
N/A
Piotroski
774.7
Int. Cover
9.0x50.4
D/E Ratio
0.61x32.8
Current Ratio
1.35x39.7
Value
24
P/E (TTM)
33.7x23.6
EV/EBITDA
-15.2x25.0
P/FCF
N/A
P/B
20.7x2.7
P/S
1.5x50.5
Div Yield
N/A
Momentum
29
52W High %
45%13.8
RS 6M
-42%29.6
SMA 50/200
0.78x10.5
EPS Rev 4W
-1.5%17.7
EPS Rev 12W
-1.2%30.1
EPS Improve
+169%77.3
Q Growth
N/A

FUNDAMENTALS

Market Cap
$6.9B
P/E (Forward)
12.5x
Gross Margin
36.8%

SECTOR PEERS

Closest peers in Communication Services, ranked by industry match, size, and score similarity. Cross-listings of BILI are excluded.

TickerCompanyMkt CapStockRankSignal
BILIBilibili Inc.(you)$6.9B12STRONG SELL
000681.SZVisual China Group Co.,Ltd.$2.4B14STRONG SELL
0772.HKChina Literature Limited$2.6B17STRONG SELL
TMETencent Music Entertainment Group$13.6B32SELL
ATHMAutohome Inc.$2.1B27SELL
1357.HKMeitu, Inc.$2.4B29SELL
300785.SZBeijing Zhidemai Technology Co., Ltd.$1.2B17STRONG SELL
BZKANZHUN LIMITED - American Depo$5.8B49HOLD
300226.SZShanghai Ganglian E-Commerce Holdings Co., Ltd.$986M15STRONG SELL
600633.SSZhejiang Daily Digital Culture Group Co.,Ltd$2.1B31SELL

Peer medians: ROE 4.2% · P/E 18.2x · Gross margin 35.7%

Bilibili Inc. (BILI) — Stock Score Summary

Bilibili Inc. (BILI) has a MoatMap StockRank of 12/100 based on Quality (39/100), Value (24/100), and Momentum (29/100) factor scores. The current signal is STRONG SELL. Bilibili is a Chinese video sharing and gaming platform that has struggled with consistent profitability and positive free cash flow generation. It fails the Terry Smith quality compounder lens and does not align with any of our active 18-month macro themes.

Bilibili Inc. operates a leading online entertainment platform in China, primarily targeting younger generations with a diverse array of content including anime, comics, games, and user-generated video. The company commands a strong market position due to its highly engaged community and unique ecosystem of ACG (Anime, Comics, Games) content, fostering high user stickiness and a vibrant creator economy. This niche leadership in a rapidly growing demographic segment provides a distinctive competitive moat.

Key Financial Metrics

Price$16.51
Market Cap$6.9B
P/E (TTM)33.67
P/E (Forward)12.51
Price/Book20.68
Return on Equity9.4%
Return on Invested Capital6.5%
Debt/Equity61.29
Gross Margin36.8%
Operating Margin2.2%
Revenue Growth6.7%

Bilibili Inc. operates in the Internet Content & Information industry, part of the Communication Services sector (China).

Frequently Asked Questions

What is Bilibili Inc.’s (BILI) StockRank?
MoatMap’s StockRank for Bilibili Inc. (BILI) is 12/100, with a Strong Sell signal. It is a composite of Quality (39), Value (24), and Momentum (29) factor ranks across MoatMap’s 20,000+ stock universe.
Does Bilibili Inc. have an economic moat?
Bilibili Inc. (BILI) has a Quality factor score of 39/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Bilibili Inc. a buy, hold, or sell?
MoatMap’s current signal for Bilibili Inc. (BILI) is Strong Sell, based on a StockRank of 12/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Bilibili Inc. in?
Bilibili Inc. (BILI) operates in the Communication Services sector, specifically the Internet Content & Information industry (China).