BILI is a second listing. The company's home listing is 9626.HK, StockRank 48. Each line is scored on its own price and filings, so the two scores can differ.

BILI

SellFallen Favourite

Bilibili Inc. · Communication Services · China · $6.2B cap · $48.3M/day traded

$15.19 -1.9% · close 12 Oct · scored 14 Oct

StockRank down 3.0 since 13 Oct: Momentum down 5.

Fallen Favourite: A good business, still expensive, and the price is falling.

30
StockRank
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Report expected 12 Nov: the next-year EPS estimate has fallen 3.8% over the last 13 weeks.

Quality
57
Value
34
Momentum
28

As of 14 Oct 2026, MoatMap's StockRank for Bilibili Inc. (BILI) is 30/100, ranked against 24,000+ stocks in 35 markets (Quality 57, Value 34, Momentum 28, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
29.2x
peers 19.2x
ROE
10.1%
peers 3.8%
D/E
0.6x
peers 0.1x
Dividend %
—
trailing yield

ABOUT BILIBILI INC.

Read

Bilibili Inc. operates a leading online entertainment platform in China, primarily targeting younger generations with a diverse array of content including anime, comics, games, and user-generated video. The company commands a strong market position due to its highly engaged community and unique ecosystem of ACG (Anime, Comics, Games) content, fostering high user stickiness and a vibrant creator economy. This niche leadership in a rapidly growing demographic segment provides a distinctive competitive moat.

FINANCIAL SUMMARY (USD)

Year20212022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue19.4B3.3B3.4B4.0B4.5B-30.4%4.7B4.9B5.4B9.4%
EPS-17.87-2.84-1.75-0.480.43—0.530.490.6321.2%
Shares390.6M394.6M412.2M416.6M414.7M+6.2%332.2M———
Debt19.2B2.3B1.1B755.8M1.5B-47.5%1.4B———
Equity21.7B2.3B2.2B2.1B2.3B-42.8%————
Op CF-2.6B-585.3M39.9M900.1M1.1B417.7%1.1B———
Inv CF-24.6B1.6B263.7M-20.7M-1.4B—————
Fin CF30.4B-651.7M-759.4M-422.8M611.7M—————
Loading 1Y...
PRICE (1Y) · USD-6.0%
14.414.815.315.816.231 Aug22 Sep12 Oct
SMA 50SMA 200

Price checkStill fallingExperimental

Made a new 52-week low 6 trading days ago, 58% below its 52-week high. The fall has not stopped yet.

SwingsBumpy

Swung more than 59% of stocks we rank over the past year (47% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$15.19
RSI (14)
48.5
52-Week Range-58.3% from high
Low $14.31High $36.40

SCORE BREAKDOWN

Quality
57
ROIC
7.6%49.2
ROE
10.1%60.4
GP/Assets
28.3%56.5
Op. Margin
4.7%38.6
FCF/Assets
12.9%83.7
Piotroski
776.2
Int. Cover
10.1x54.9
D/E Ratio
0.60x34.0
Current Ratio
1.32x42.4
Value
34
P/E (TTM)
29.2x24.4
EV/EBITDA
-12.8x25.0
P/FCF
7.8x70.8
P/B
18.2x3.7
P/S
1.4x52.5
Div Yield
—N/A
Momentum
28
52W High %
42%12.7
RS 6M
-52%8.7
SMA 50/200
0.74x7.0
EPS Rev 4W
-0.4%15.2
EPS Rev 12W
-3.8%18.8
EPS Improve
+143%75.6
Q Growth
57%77.0

FUNDAMENTALS

Market Cap
$6.2B
P/E (Forward)
12.0x
Gross Margin
37.0%

SECTOR PEERS

Closest peers in Communication Services, ranked by industry match, size, and score similarity. Cross-listings of BILI are excluded.

TickerCompanyMkt CapStockRankSignal
BILIBilibili Inc.(you)$6.2B30Sell
603888.SSXinhuanet Co., Ltd.$1.9B24Sell
0772.HKChina Literature Limited$2.5B18Strong Sell
600633.SSZhejiang Daily Digital Culture Group Co.,Ltd$1.9B22Sell
9888.HKBaidu, Inc.$30.0B24Sell
1357.HKMeitu, Inc.$2.1B51Hold
1698.HKTencent Music Entertainment Group$13.3B61Hold
ATHMAutohome Inc.$2.5B58Hold
300226.SZShanghai Ganglian E-Commerce Holdings Co., Ltd.$987M19Strong Sell
9899.HKNetEase Cloud Music Inc.$2.2B60Hold

Peer medians: ROE 3.8% · P/E 19.2x · Gross margin 34.5%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

Bilibili Inc. (BILI): Stock Score Summary

Bilibili Inc. (BILI) has a MoatMap StockRank of 30/100 based on Quality (57/100), Value (34/100), and Momentum (28/100) factor scores. The current signal is SELL.

Bilibili Inc. operates a leading online entertainment platform in China, primarily targeting younger generations with a diverse array of content including anime, comics, games, and user-generated video. The company commands a strong market position due to its highly engaged community and unique ecosystem of ACG (Anime, Comics, Games) content, fostering high user stickiness and a vibrant creator economy. This niche leadership in a rapidly growing demographic segment provides a distinctive competitive moat.

Key Financial Metrics

Price$15.19
Market Cap$6.2B
P/E (TTM)29.23
P/E (Forward)12.02
Price/Book18.21
Return on Equity10.1%
Return on Invested Capital7.6%
Debt/Equity0.60x
Gross Margin37.0%
Operating Margin4.7%
Revenue Growth8.2%
Free Cash Flow$794M

Bilibili Inc. operates in the Internet Content & Information industry, part of the Communication Services sector (China).

Frequently Asked Questions

What is Bilibili Inc.’s (BILI) StockRank?
MoatMap’s StockRank for Bilibili Inc. (BILI) is 30/100, with a Sell signal. It is a composite of Quality (57), Value (34), and Momentum (28), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Bilibili Inc. have an economic moat?
Bilibili Inc. (BILI) has a Quality factor score of 57/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Bilibili Inc. a buy, hold, or sell?
MoatMap’s current signal for Bilibili Inc. (BILI) is Sell, based on a StockRank of 30/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Bilibili Inc. in?
Bilibili Inc. (BILI) operates in the Communication Services sector, specifically the Internet Content & Information industry (China).