Deluxe Corporation (DLX) — Stock Score Summary

Deluxe Corporation (DLX) has a MoatMap StockRank of 100/100 based on Quality (61/100), Value (81/100), and Momentum (65/100) factor scores. The current signal is STRONG BUY. Deluxe Corporation, primarily known for checks and small business services, faces structural headwinds in its traditional core business. While it's attempting to pivot into business services, there's no clear, powerful macro tailwind from the identified themes that creates an asymmetric opportunity. The business model appears to be undergoing a challenging transformation, making it resemble a 'broken business model hoping for a macro rescue,' which is explicitly excluded by the investment philosophy. It does not fit the quality compounder criteria.

Deluxe Corporation is a trusted provider of payments, branding, websites, and data services to small businesses, financial institutions, and enterprise clients, best known for its long history of providing checks. Its competitive moat lies in long-standing relationships with financial institutions and small businesses, coupled with a growing suite of digital services that enable it to evolve beyond its traditional check printing core. Deluxe is a historic provider of essential services, now transforming into a broader business technology and marketing solutions provider.

Key Financial Metrics

Price$23.73
Market Cap$1.1B
P/E (TTM)10.33
P/E (Forward)5.67
Price/Book1.53
Return on Equity15.8%
Return on Invested Capital10.9%
Debt/Equity207.58
Gross Margin52.9%
Operating Margin13.5%
Revenue Growth0.3%
Dividend Yield5.1%
Free Cash Flow$157M

Deluxe Corporation operates in the Conglomerates industry, part of the Industrials sector (United States).

Frequently Asked Questions

What is Deluxe Corporation’s (DLX) StockRank?
MoatMap’s StockRank for Deluxe Corporation (DLX) is 100/100, with a Strong Buy signal. It is a composite of Quality (61), Value (81), and Momentum (65) factor ranks across MoatMap’s 19,000+ stock universe.
Does Deluxe Corporation have an economic moat?
Deluxe Corporation (DLX) has a Quality factor score of 61/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Deluxe Corporation a buy, hold, or sell?
MoatMap’s current signal for Deluxe Corporation (DLX) is Strong Buy, based on a StockRank of 100/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Deluxe Corporation in?
Deluxe Corporation (DLX) operates in the Industrials sector, specifically the Conglomerates industry (United States).