Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

DLX

Strong BuyUnloved QualityFLAG

Deluxe Corporation · Industrials · United States · $1.1B · Avg Vol: $11M/d

82
StockRank
Get insider-trade alerts
Q
60
V
80
M
38
P/E (TTM)
11.1x
ROE
15.0%
D/E
2.1x
Dividend %
4.9%
AI CONVICTION THESIS

Deluxe Corporation is transitioning from a structurally declining cheque-printing business toward payments and data services, while carrying meaningful acquisition-related leverage that is costly to service at current rates. It screens cheap (V80) with weak quality (Q60). No fraud, restatement or covenant breach is known, so this is a flag rather than a removal.

COMPANY DESCRIPTION

Deluxe Corporation is a trusted provider of payments, branding, websites, and data services to small businesses, financial institutions, and enterprise clients, best known for its long history of providing checks. Its competitive moat lies in long-standing relationships with financial institutions and small businesses, coupled with a growing suite of digital services that enable it to evolve beyond its traditional check printing core. Deluxe is a historic provider of essential services, now transforming into a broader business technology and marketing solutions provider.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue2.2B2.2B2.1B2.1B-1.6%2.1B2.1B2.2B1.7%
EPS1.510.601.191.897.7%2.181.952.115.5%
Shares43.2M43.7M44.3M45.0M+4.2%45.9M
Debt1.7B1.7B1.6B1.5B-4.6%1.5B
Equity603.8M604.1M620.7M680.4M4.1%
Op CF191.5M198.4M194.3M270.6M12.2%303.1M
Inv CF-80.3M-43.3M-69.8M-131.7M
Fin CF-48.6M-37.7M-267.2M-136.8M
Loading 1Y...
PRICE (1Y)-9.0%
22.8323.8724.9025.9426.98Jul 30Aug 20Sep 10
SMA 50SMA 200

Close
$23.64
RSI (14)
47.3
52W High
$31.28
From 52W High
0.8%

SCORE BREAKDOWN

Quality
60
ROIC
11.7%65.1
ROE
15.0%74.9
GP/Assets
38.8%86.8
Op. Margin
12.2%68.1
FCF/Assets
7.3%76.2
Piotroski
655.6
Int. Cover
2.3x22.6
D/E Ratio
2.10x6.3
Current Ratio
1.20x23.5
Value
80
P/E (TTM)
11.1x79.0
EV/EBITDA
6.1x82.6
P/FCF
5.2x88.8
P/B
1.6x60.0
P/S
0.5x80.4
Div Yield
4.9%87.6
Momentum
38
52W High %
76%49.3
RS 6M
-24%28.2
SMA 50/200
1.00x51.4
EPS Rev 4W
-0.7%12.2
EPS Rev 12W
-0.7%26.0
EPS Improve
+87%66.9
Q Growth
-15%25.1

FUNDAMENTALS

Market Cap
$1.1B
P/E (Forward)
5.9x
Gross Margin
52.5%

SECTOR PEERS

Closest peers in Industrials, ranked by industry match, size, and score similarity. Cross-listings of DLX are excluded.

TickerCompanyMkt CapStockRankSignal
DLXDeluxe Corporation(you)$1.1B82Strong Buy
GHCGraham Holdings Company$4.9B76Buy
RCMTRCM Technologies, Inc.$298M92Strong Buy
CODICompass Diversified$861M48Hold
SEBSeaboard Corporation$3.7B58Hold
VMIValmont Industries, Inc.$9.2B66Buy
OTTROtter Tail Corporation$3.8B47Hold
BOOMDMC Global Inc.$141M61Hold
TTITETRA Technologies, Inc.$1.0B19Strong Sell
AIRTAir T, Inc.$86M66Buy

Peer medians: ROE 8.8% · P/E 27.6x · Gross margin 29.2%

Deluxe Corporation (DLX): Stock Score Summary

Deluxe Corporation (DLX) has a MoatMap StockRank of 82/100 based on Quality (60/100), Value (80/100), and Momentum (38/100) factor scores. The current signal is STRONG BUY. Deluxe Corporation is transitioning from a structurally declining cheque-printing business toward payments and data services, while carrying meaningful acquisition-related leverage that is costly to service at current rates. It screens cheap (V80) with weak quality (Q60). No fraud, restatement or covenant breach is known, so this is a flag rather than a removal.

Deluxe Corporation is a trusted provider of payments, branding, websites, and data services to small businesses, financial institutions, and enterprise clients, best known for its long history of providing checks. Its competitive moat lies in long-standing relationships with financial institutions and small businesses, coupled with a growing suite of digital services that enable it to evolve beyond its traditional check printing core. Deluxe is a historic provider of essential services, now transforming into a broader business technology and marketing solutions provider.

Key Financial Metrics

Price$23.64
Market Cap$1.1B
P/E (TTM)11.14
P/E (Forward)5.95
Price/Book1.57
Return on Equity15.0%
Return on Invested Capital11.7%
Debt/Equity2.10x
Gross Margin52.5%
Operating Margin12.2%
Revenue Growth-4.2%
Dividend Yield4.9%
Free Cash Flow$209M

Deluxe Corporation operates in the Conglomerates industry, part of the Industrials sector (United States).

Frequently Asked Questions

What is Deluxe Corporation’s (DLX) StockRank?
MoatMap’s StockRank for Deluxe Corporation (DLX) is 82/100, with a Strong Buy signal. It is a composite of Quality (60), Value (80), and Momentum (38) factor ranks across MoatMap’s universe of 25,000+ stocks.
Does Deluxe Corporation have an economic moat?
Deluxe Corporation (DLX) has a Quality factor score of 60/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Deluxe Corporation a buy, hold, or sell?
MoatMap’s current signal for Deluxe Corporation (DLX) is Strong Buy, based on a StockRank of 82/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Deluxe Corporation in?
Deluxe Corporation (DLX) operates in the Industrials sector, specifically the Conglomerates industry (United States).