FORR

BuySecond WindAI neutral

Forrester Research, Inc. · Industrials · United States · $238M cap · $1.3M/day traded

$12.33 -1.2% · close 26 Oct · scored 27 Oct

StockRank down 2.5 since 24 Oct.

Second Wind: Cheap and rising again, but the business does not yet earn the optimism.

80
StockRank
Get score and insider alerts
Quality
40
Value
53
Momentum
84

As of 27 Oct 2026, MoatMap's StockRank for Forrester Research, Inc. (FORR) is 80/100, ranked against 24,000+ stocks in 35 markets (Quality 40, Value 53, Momentum 84, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
—
peers 25.9x
ROE
-30.3%
peers 8.9%
D/E
0.5x
peers 0.6x
Dividend %
—
trailing yield
AI CONVICTION THESIS

Forrester sells research subscriptions and advisory services to technology and marketing leaders. Recent news is positive: it won an expanded US Air Force contract, launched an AI Disruption Model, and says AI adoption drives interest in its research. The company also has an active buyback. However, subscription research is exposed to substitution by AI tools, contract value has been under pressure for several years, and insiders sold about 0.09% of shares.

ABOUT FORRESTER RESEARCH, INC.

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Forrester Research, Inc. provides independent market research, data, and advisory services to business and technology leaders globally, including proprietary research, events, and consulting. It is a well-regarded authority in technology and business insights, known for its rigorous research methodology and actionable strategic advice for enterprise clients. Forrester is a prominent research and advisory firm serving senior decision-makers, leveraging its brand reputation and deep analytical capabilities.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue537.8M480.8M432.5M396.9M-9.6%381.0M355.1M357.7M-5.1%
EPS1.150.16-0.30-6.28-86.1%-2.24———
Shares19.1M19.2M18.8M19.0M-0.3%19.0M———
Debt114.4M86.9M72.6M71.9M-14.3%64.0M———
Equity221.7M240.3M229.5M126.5M-17.0%————
Op CF39.4M21.7M-3.9M21.1M-18.8%23.0M———
Inv CF-6.8M-36.8M5.0M-14.1M—————
Fin CF-38.9M-18.3M-16.1M-2.6M—————
Loading 1Y...
PRICE (1Y) · USD+4.4%
11.111.411.812.112.515 Sep6 Oct26 Oct
SMA 50SMA 200

Price checkIn an uptrendExperimental

Above its 200-day average and 3% below its 52-week high.

SwingsVery bumpy

Swung more than 69% of stocks we rank over the past year (55% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$12.33
RSI (14)
65.7
52-Week Range-3.3% from high
Low $4.88High $12.75

SCORE BREAKDOWN

Quality
40
ROIC
-71.2%1.0
ROE
-30.3%4.9
GP/Assets
53.8%94.4
Op. Margin
5.5%38.7
FCF/Assets
14.6%93.5
Piotroski
36.7
Int. Cover
-43.6x2.3
D/E Ratio
0.53x38.1
Current Ratio
1.06x16.1
Value
53
P/E (TTM)
—N/A
EV/EBITDA
11.7x48.8
P/FCF
4.0x91.4
P/B
2.0x47.9
P/S
0.6x75.4
Div Yield
—N/A
Momentum
84
52W High %
97%95.8
RS 6M
98%98.0
SMA 50/200
1.38x97.8
EPS Rev 4W
0.0%54.0
EPS Rev 12W
0.0%41.3
EPS Improve
+140%77.4
Q Growth
290%92.4

FUNDAMENTALS

Market Cap
$238M
P/E (Forward)
13.8x
Gross Margin
57.0%

SECTOR PEERS

Closest peers in Industrials, ranked by industry match, size, and score similarity. Cross-listings of FORR are excluded.

TickerCompanyMkt CapStockRankSignal
FORRForrester Research, Inc.(you)$238M80Buy
SBCSBC Medical Group Holdings Incorporated$543M98Strong Buy
CRAICRA International, Inc.$1.3B65Buy
ICFIICF International, Inc.$1.7B89Strong Buy
HURNHuron Consulting Group Inc.$3.1B82Strong Buy
PPHC.LPublic Policy Holding Company, Inc.$289M27Sell
RGPResources Connection, Inc.$93M32Sell
BAHBooz Allen Hamilton Holding Corporation$9.4B75Buy
FCNFTI Consulting, Inc.$4.3B52Hold
PPIHPerma-Pipe International Holdings, Inc.$235M79Buy

Peer medians: ROE 8.9% · P/E 25.9x · Gross margin 29.2%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

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Forrester Research, Inc. (FORR): Stock Score Summary

Forrester Research, Inc. (FORR) has a MoatMap StockRank of 80/100 based on Quality (40/100), Value (53/100), and Momentum (84/100) factor scores. The current signal is BUY. Forrester sells research subscriptions and advisory services to technology and marketing leaders. Recent news is positive: it won an expanded US Air Force contract, launched an AI Disruption Model, and says AI adoption drives interest in its research. The company also has an active buyback. However, subscription research is exposed to substitution by AI tools, contract value has been under pressure for several years, and insiders sold about 0.09% of shares.

Forrester Research, Inc. provides independent market research, data, and advisory services to business and technology leaders globally, including proprietary research, events, and consulting. It is a well-regarded authority in technology and business insights, known for its rigorous research methodology and actionable strategic advice for enterprise clients. Forrester is a prominent research and advisory firm serving senior decision-makers, leveraging its brand reputation and deep analytical capabilities.

Key Financial Metrics

Price$12.33
Market Cap$238M
P/E (Forward)13.79
Price/Book1.98
Return on Equity-30.3%
Return on Invested Capital-71.2%
Debt/Equity0.53x
Gross Margin57.0%
Operating Margin5.5%
Revenue Growth-10.2%
Free Cash Flow$59M

Forrester Research, Inc. operates in the Consulting Services industry, part of the Industrials sector (United States).

Frequently Asked Questions

What is Forrester Research, Inc.’s (FORR) StockRank?
MoatMap’s StockRank for Forrester Research, Inc. (FORR) is 80/100, with a Buy signal. It is a composite of Quality (40), Value (53), and Momentum (84), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Forrester Research, Inc. have an economic moat?
Forrester Research, Inc. (FORR) has a Quality factor score of 40/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Forrester Research, Inc. a buy, hold, or sell?
MoatMap’s current signal for Forrester Research, Inc. (FORR) is Buy, based on a StockRank of 80/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Forrester Research, Inc. in?
Forrester Research, Inc. (FORR) operates in the Industrials sector, specifically the Consulting Services industry (United States).