Haypp Group AB (publ) (HAYPP.ST) — Stock Score Summary

Haypp Group AB (publ) (HAYPP.ST) has a MoatMap StockRank of 18/100 based on Quality (48/100), Value (15/100), and Momentum (40/100) factor scores. The current signal is STRONG SELL. Haypp Group is an online nicotine retailer with interesting growth, but its low valuation score and lack of alignment with our core macro themes make it uncompelling.

Haypp Group AB is the global leader in the online retail of smoke-free nicotine products, including snus and nicotine pouches. Operating across multiple European countries and the United States, the company leverages a sophisticated digital platform to drive the global transition from smoking to safer alternatives. Haypp's competitive advantage lies in its first-mover advantage, extensive customer data, and highly efficient direct-to-consumer distribution network.

Key Financial Metrics

Price$15.00
Market Cap$503M
P/E (TTM)261.54
P/E (Forward)28.39
Price/Book6.12
Return on Equity2.4%
Return on Invested Capital7.9%
Debt/Equity24.17
Gross Margin11.3%
Operating Margin1.2%
Revenue Growth19.2%
Free Cash Flow$1M

Haypp Group AB (publ) operates in the Tobacco industry, part of the Consumer Defensive sector (Sweden).

Frequently Asked Questions

What is Haypp Group AB (publ)’s (HAYPP.ST) StockRank?
MoatMap’s StockRank for Haypp Group AB (publ) (HAYPP.ST) is 18/100, with a Strong Sell signal. It is a composite of Quality (48), Value (15), and Momentum (40) factor ranks across MoatMap’s 19,000+ stock universe.
Does Haypp Group AB (publ) have an economic moat?
Haypp Group AB (publ) (HAYPP.ST) has a Quality factor score of 48/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Haypp Group AB (publ) a buy, hold, or sell?
MoatMap’s current signal for Haypp Group AB (publ) (HAYPP.ST) is Strong Sell, based on a StockRank of 18/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Haypp Group AB (publ) in?
Haypp Group AB (publ) (HAYPP.ST) operates in the Consumer Defensive sector, specifically the Tobacco industry (Sweden).
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