What is Happy Belly Food Group Inc.'s (HBFG.CN) StockRank?

MoatMap's StockRank for Happy Belly Food Group Inc. (HBFG.CN) is 12/100, with a Strong Sell signal. This is a composite score combining Quality (34), Value (15), and Momentum (42) factor ranks across MoatMap's 20,000+ stock universe.

Does Happy Belly Food Group Inc. have an economic moat?

Happy Belly Food Group Inc. (HBFG.CN) has a Quality factor score of 34/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is Happy Belly Food Group Inc. a buy, hold, or sell?

MoatMap's current signal for Happy Belly Food Group Inc. (HBFG.CN) is Strong Sell, based on a StockRank of 12/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.

What sector is Happy Belly Food Group Inc. in?

Happy Belly Food Group Inc. (HBFG.CN) operates in the Consumer Defensive sector, specifically the Packaged Foods industry (Canada).

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HBFG.CN

STRONG SELLREMOVE

Happy Belly Food Group Inc. · Consumer Defensive · Canada · $177M · Avg Vol: $126K/d

StockRank

P/E (TTM)

—

ROE

-273.0%

D/E

1.1x

Dividend %

—

Director Trades · 180d

None in 180d →

Buybacks · 180d

None in 180d →

AI CONVICTION THESIS

Happy Belly Food Group is a micro-cap food brand incubator. It lacks the scale, brand equity, and consistent free cash flow generation required to meet our quality standards.

COMPANY DESCRIPTION

Happy Belly Food Group Inc. is a leading Canadian boutique food brand consolidator, specializing in the acquisition and rapid scaling of emerging quick-serve restaurant (QSR) and consumer packaged goods brands. The company's competitive moat is its highly scalable franchise model and shared-services platform, which drives operational efficiencies and rapid geographic expansion. Happy Belly operates as a high-growth consolidator in the natural, organic, and specialty food sectors.

FINANCIAL SUMMARY (USD)

Year	2022	2023	2024	2025	CAGR
Revenue	1.9M	3.8M	5.6M	15.6M	100.6%
EPS	-0.02	-0.01	-0.01	-0.04	—
Shares	107.2M	110.5M	129.0M	134.0M	+25.0%
Debt	2.0M	3.8M	3.7M	4.5M	29.8%
Equity	0.5M	-0.5M	1.5M	1.7M	49.6%
Op CF	-1.1M	-0.5M	-0.6M	0.7M	—
Inv CF	-21,898	-0.2M	-8,988	-1.0M	—
Fin CF	1.3M	0.9M	2.2M	-63,448	—

PRICE (1Y)+11.3%

SMA 50SMA 200

$1.18

RSI (14)

67.5

52W High

$1.66

From 52W High

0.7%

SCORE BREAKDOWN

Quality

ROIC

-65.1%1.1

ROE

-273.0%0.4

GP/Assets

92.3%95.5

Op. Margin

-77.3%1.1

FCF/Assets

9.3%81.6

Piotroski

411.9

Int. Cover

-5.3x4.9

D/E Ratio

1.08x19.6

Current Ratio

2.08x66.9

Value

P/E (TTM)

—N/A

EV/EBITDA

-24.0x25.0

P/FCF

181.2x2.7

P/B

42.3x0.9

P/S

9.9x2.5

Div Yield

—N/A

Momentum

52W High %

71%38.8

RS 6M

-34%38.9

SMA 50/200

0.94x32.1

EPS Rev 4W

-1.4%19.1

EPS Rev 12W

—N/A

EPS Improve

+150%82.5

Q Growth

—N/A

FUNDAMENTALS

Market Cap

$177M

P/E (Forward)

36.7x

Gross Margin

54.2%

SECTOR PEERS

Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of HBFG.CN are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
HBFG.CN	Happy Belly Food Group Inc.(you)	$177M	12	STRONG SELL
BHST	BioHarvest Sciences Inc. Common Stock	$75M	4	STRONG SELL
HLF.TO	High Liner Foods Incorporated	$290M	68	BUY
JWEL.TO	Jamieson Wellness Inc.	$1.1B	49	HOLD
PBH.TO	Premium Brands Holdings Corporation	$3.1B	29	SELL
OGO.V	Organto Foods Inc.	$107M	19	STRONG SELL
MFI.TO	Maple Leaf Foods Inc.	$2.7B	75	BUY
PESO.V	PesoRama Inc.	$85M	16	STRONG SELL
SNDL.CN	SNDL Inc.	$373M	17	STRONG SELL
SAP.TO	Saputo Inc.	$11.6B	56	HOLD

Peer medians: ROE 12.2% · P/E 18.3x · Gross margin 27.6%

Happy Belly Food Group Inc. (HBFG.CN) — Stock Score Summary

Happy Belly Food Group Inc. (HBFG.CN) has a MoatMap StockRank of 12/100 based on Quality (34/100), Value (15/100), and Momentum (42/100) factor scores. The current signal is STRONG SELL. Happy Belly Food Group is a micro-cap food brand incubator. It lacks the scale, brand equity, and consistent free cash flow generation required to meet our quality standards.

Key Financial Metrics

Price	$1.18
Market Cap	$177M
P/E (Forward)	36.67
Price/Book	42.31
Return on Equity	-273.0%
Return on Invested Capital	-65.1%
Debt/Equity	107.76
Gross Margin	54.2%
Operating Margin	-77.3%
Revenue Growth	65.9%
Free Cash Flow	$976K

Happy Belly Food Group Inc. operates in the Packaged Foods industry, part of the Consumer Defensive sector (Canada).

Frequently Asked Questions

What is Happy Belly Food Group Inc.’s (HBFG.CN) StockRank?: MoatMap’s StockRank for Happy Belly Food Group Inc. (HBFG.CN) is 12/100, with a Strong Sell signal. It is a composite of Quality (34), Value (15), and Momentum (42) factor ranks across MoatMap’s 20,000+ stock universe.
Does Happy Belly Food Group Inc. have an economic moat?: Happy Belly Food Group Inc. (HBFG.CN) has a Quality factor score of 34/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Happy Belly Food Group Inc. a buy, hold, or sell?: MoatMap’s current signal for Happy Belly Food Group Inc. (HBFG.CN) is Strong Sell, based on a StockRank of 12/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Happy Belly Food Group Inc. in?: Happy Belly Food Group Inc. (HBFG.CN) operates in the Consumer Defensive sector, specifically the Packaged Foods industry (Canada).