What is Herc Holdings Inc.'s (HRI) StockRank?

MoatMap's StockRank for Herc Holdings Inc. (HRI) is 37/100, with a Hold signal. This is a composite score combining Quality (29), Value (45), and Momentum (55) factor ranks across MoatMap's 20,000+ stock universe.

Does Herc Holdings Inc. have an economic moat?

Herc Holdings Inc. (HRI) has a Quality factor score of 29/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is Herc Holdings Inc. a buy, hold, or sell?

MoatMap's current signal for Herc Holdings Inc. (HRI) is Hold, based on a StockRank of 37/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.

What sector is Herc Holdings Inc. in?

Herc Holdings Inc. (HRI) operates in the Industrials sector, specifically the Rental & Leasing Services industry (United States).

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HRI

HOLDFLAG

Herc Holdings Inc. · Industrials · United States · $4.6B · Avg Vol: $82M/d

StockRank

P/E (TTM)

—

ROE

-0.3%

D/E

5.1x

Dividend %

2.0%

Director Trades · 180d

None in 180d →

Buybacks · 180d

None in 180d →

AI CONVICTION THESIS

Herc Holdings is a major US equipment rental provider benefiting from the structural reshoring of manufacturing and mega-project construction. However, its high capital intensity and cyclical nature prevent it from being a high-conviction core holding under our Terry Smith lens.

COMPANY DESCRIPTION

Herc Holdings Inc. is one of the largest equipment rental companies in North America, providing a broad range of equipment for construction, industrial, and government sectors. It boasts an extensive network of rental locations and a diverse fleet of modern equipment, offering scale and accessibility for various project needs. Herc focuses on large and mid-sized markets, differentiating through specialized equipment, services, and technology solutions to maximize customer uptime and project efficiency.

FINANCIAL SUMMARY (USD)

Year	2022	2023	2024	2025	CAGR
Revenue	2.7B	3.3B	3.4B	4.3B	16.5%
EPS	11.15	12.18	7.43	0.03	-86.1%
Shares	33M	33M	33M	38M	+16.8%
Debt	3.6B	4.5B	5.1B	9.7B	38.9%
Equity	1.1B	1.3B	1.4B	1.9B	20.7%
Op CF	917M	1.1B	1.2B	1.1B	5.8%
Inv CF	-1.7B	-1.6B	-1.5B	-4.9B	—
Fin CF	785M	512M	299M	3.8B	—

PRICE (1M)+17.6%

SMA 50SMA 200

$155.12

RSI (14)

66.0

52W High

$186.52

From 52W High

0.8%

SCORE BREAKDOWN

Quality

ROIC

3.2%22.3

ROE

-0.3%15.1

GP/Assets

10.9%31.3

Op. Margin

9.4%58.1

FCF/Assets

2.7%50.4

Piotroski

—36.5

Int. Cover

1.0x16.0

D/E Ratio

5.08x1.4

Current Ratio

1.46x38.7

Value

P/E (TTM)

—N/A

EV/EBITDA

15.8x33.3

P/FCF

12.2x67.3

P/B

2.5x39.8

P/S

1.0x61.7

Div Yield

2.0%51.3

Momentum

52W High %

83%58.9

RS 6M

-11%55.4

SMA 50/200

0.97x32.7

EPS Rev 4W

—N/A

EPS Rev 12W

—N/A

EPS Improve

+16625%100.0

Q Growth

—N/A

FUNDAMENTALS

Market Cap

$4.6B

P/E (Forward)

14.6x

Gross Margin

32.4%

SECTOR PEERS

Closest peers in Industrials, ranked by industry match, size, and score similarity. Cross-listings of HRI are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
HRI	Herc Holdings Inc.(you)	$4.6B	37	HOLD
GATX	GATX Corporation	$6.1B	44	HOLD
WSC	WillScot Holdings Corporation	$4.7B	50	HOLD
CAR	Avis Budget Group, Inc.	$6.2B	27	SELL
UHAL	U-Haul Holding Company	$11.2B	28	SELL
EQPT	EquipmentShare.com Inc.	$5.8B	13	STRONG SELL
CTOS	Custom Truck One Source, Inc.	$2.2B	58	HOLD
SUNB.L	Sunbelt Rentals Holdings, Inc.	$30.9B	41	HOLD
HTZ	Hertz Global Holdings, Inc.	$1.7B	14	STRONG SELL
VSTS	Vestis Corporation	$1.7B	69	BUY

Peer medians: ROE 11.5% · P/E 30.2x · Gross margin 28.6%

Herc Holdings Inc. (HRI) — Stock Score Summary

Herc Holdings Inc. (HRI) has a MoatMap StockRank of 37/100 based on Quality (29/100), Value (45/100), and Momentum (55/100) factor scores. The current signal is HOLD. Herc Holdings is a major US equipment rental provider benefiting from the structural reshoring of manufacturing and mega-project construction. However, its high capital intensity and cyclical nature prevent it from being a high-conviction core holding under our Terry Smith lens.

Key Financial Metrics

Price	$155.12
Market Cap	$4.6B
P/E (Forward)	14.59
Price/Book	2.54
Return on Equity	-0.3%
Return on Invested Capital	3.2%
Debt/Equity	508.06
Gross Margin	32.4%
Operating Margin	9.4%
Revenue Growth	32.3%
Dividend Yield	2.0%
Free Cash Flow	$374M

Herc Holdings Inc. operates in the Rental & Leasing Services industry, part of the Industrials sector (United States).

Frequently Asked Questions

What is Herc Holdings Inc.’s (HRI) StockRank?: MoatMap’s StockRank for Herc Holdings Inc. (HRI) is 37/100, with a Hold signal. It is a composite of Quality (29), Value (45), and Momentum (55) factor ranks across MoatMap’s 20,000+ stock universe.
Does Herc Holdings Inc. have an economic moat?: Herc Holdings Inc. (HRI) has a Quality factor score of 29/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Herc Holdings Inc. a buy, hold, or sell?: MoatMap’s current signal for Herc Holdings Inc. (HRI) is Hold, based on a StockRank of 37/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Herc Holdings Inc. in?: Herc Holdings Inc. (HRI) operates in the Industrials sector, specifically the Rental & Leasing Services industry (United States).