INTU

BuyUnloved Quality

Intuit Inc. · Technology · United States · $91.8B cap · $1.2B/day traded

$339.89 -1.0% · close 26 Oct · scored 27 Oct

StockRank down 2.8 since 24 Oct: Value down 3.

Unloved Quality: Strong and cheap; the market has not turned yet.

66
StockRank
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Quality
77
Value
54
Momentum
29

As of 27 Oct 2026, MoatMap's StockRank for Intuit Inc. (INTU) is 66/100, ranked against 24,000+ stocks in 35 markets (Quality 77, Value 54, Momentum 29, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
20.9x
peers 26.9x
ROE
23.6%
peers 8.2%
D/E
0.4x
peers 0.2x
Dividend %
1.4%
trailing yield

ABOUT INTUIT INC.

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Intuit Inc. is a leading provider of financial management and compliance software and services, known for its flagship products including TurboTax, QuickBooks, Credit Karma, and Mailchimp. The company benefits from deep customer embeddedness, strong brand loyalty, and a dominant market share in personal tax preparation and small business accounting software. This ecosystem of essential tools, coupled with high switching costs, creates a powerful and enduring competitive moat.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2027E2028EFwd CAGR
Revenue12.7B14.4B16.3B18.8B14.0%21.4B20.6B22.4B6.0%
EPS7.388.4910.5813.8223.3%16.4613.5615.343.5%
Shares281.9M280.4M280.3M279.1M-1.0%267.2M———
Debt7.5B6.7B6.6B6.6B-4.2%8.4B———
Equity16.4B17.3B18.4B19.7B6.2%————
Op CF3.9B5.0B4.9B6.2B16.9%8.8B———
Inv CF-5.4B-922.0M-227.0M-2.3B—————
Fin CF1.7B-4.3B-397.0M-1.5B—————
Loading 1Y...
PRICE (1Y) · USD+3.2%
26829031133335515 Sep6 Oct26 Oct
SMA 50SMA 200

Price checkFinding a floorExperimental

No new 52-week low for 17 weeks, 36% above that low, but not back above a rising 50-day average.

SwingsBumpy

Swung more than 64% of stocks we rank over the past year (51% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$339.89
RSI (14)
75.0
52-Week Range-50.0% from high
Low $250.56High $679.59

SCORE BREAKDOWN

Quality
77
ROIC
22.9%86.8
ROE
23.6%85.1
GP/Assets
47.0%87.1
Op. Margin
17.6%79.3
FCF/Assets
16.7%92.4
Piotroski
999.3
Int. Cover
24.8x61.4
D/E Ratio
0.44x30.7
Current Ratio
1.51x31.7
Value
54
P/E (TTM)
20.9x61.3
EV/EBITDA
13.6x58.4
P/FCF
14.9x71.0
P/B
4.9x29.1
P/S
4.3x36.3
Div Yield
1.4%51.3
Momentum
29
52W High %
50%28.5
RS 6M
-19%39.2
SMA 50/200
0.88x25.3
EPS Rev 4W
-1.5%6.9
EPS Rev 12W
-1.4%16.3
EPS Improve
+64%45.7
Q Growth
-5%24.6

FUNDAMENTALS

Market Cap
$91.8B
P/E (Forward)
12.7x
Gross Margin
81.0%

SECTOR PEERS

Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of INTU are excluded.

TickerCompanyMkt CapStockRankSignal
INTUIntuit Inc.(you)$91.8B66Buy
DDOGDatadog, Inc.$96.8B63Hold
CDNSCadence Design Systems, Inc.$87.2B62Hold
UBERUber Technologies, Inc.$136.2B71Buy
TEAMAtlassian Corporation$57.6B60Hold
ADSKAutodesk, Inc.$52.7B77Buy
ADPAutomatic Data Processing, Inc.$120.5B83Strong Buy
ADBE.NEAdobe Inc.$107.0B85Strong Buy
NOWServiceNow, Inc.$164.3B54Hold
CRM.NESalesforce, Inc.$232.0B71Buy

Peer medians: ROE 8.2% · P/E 26.9x · Gross margin 33.1%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

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Intuit Inc. (INTU): Stock Score Summary

Intuit Inc. (INTU) has a MoatMap StockRank of 66/100 based on Quality (77/100), Value (54/100), and Momentum (29/100) factor scores. The current signal is BUY.

Intuit Inc. is a leading provider of financial management and compliance software and services, known for its flagship products including TurboTax, QuickBooks, Credit Karma, and Mailchimp. The company benefits from deep customer embeddedness, strong brand loyalty, and a dominant market share in personal tax preparation and small business accounting software. This ecosystem of essential tools, coupled with high switching costs, creates a powerful and enduring competitive moat.

Key Financial Metrics

Price$339.89
Market Cap$91.8B
P/E (TTM)20.86
P/E (Forward)12.74
Price/Book4.85
Return on Equity23.6%
Return on Invested Capital22.9%
Debt/Equity0.44x
Gross Margin81.0%
Operating Margin17.6%
Revenue Growth13.7%
Dividend Yield1.4%
Free Cash Flow$6.2B

Intuit Inc. operates in the Software - Application industry, part of the Technology sector (United States).

Frequently Asked Questions

What is Intuit Inc.’s (INTU) StockRank?
MoatMap’s StockRank for Intuit Inc. (INTU) is 66/100, with a Buy signal. It is a composite of Quality (77), Value (54), and Momentum (29), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Intuit Inc. have an economic moat?
Intuit Inc. (INTU) has a Quality factor score of 77/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Intuit Inc. a buy, hold, or sell?
MoatMap’s current signal for Intuit Inc. (INTU) is Buy, based on a StockRank of 66/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Intuit Inc. in?
Intuit Inc. (INTU) operates in the Technology sector, specifically the Software - Application industry (United States).