KITS.TO

HoldFallen Favourite

Kits Eyecare Ltd. · Consumer Cyclical · Canada · $379M

CAD 16.10 -8.0% · close 8 Oct · scored 9 Oct

StockRank down 2.6 since 8 Oct: Momentum down 4 after a 8% price fall.

Fallen Favourite: A good business, still expensive, and the price is falling.

Read our full research report on KITS.TO (May 2026), free
36
StockRank
Get score and insider alerts
Quality
67
Value
12
Momentum
48

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
101.3x
peers 15.5x
ROE
8.5%
peers 11.0%
D/E
0.1x
peers 0.6x
Dividend %
—
trailing yield

ABOUT KITS EYECARE LTD.

Read

Kits Eyecare Ltd. is an online optical company providing prescription eyeglasses, contact lenses, and sunglasses directly to consumers, alongside virtual eye care services through telehealth. The company leverages a direct-to-consumer e-commerce model focusing on affordability, convenience, and technology-enabled services like virtual try-on. As a digital-first challenger in the eyewear market, Kits Eyecare aims to capitalize on the shift to online retail and telehealth for eye care, offering a cost-effective alternative to traditional opticians.

FINANCIAL SUMMARY (CAD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue91.6M120.5M159.3M202.5M30.2%222.4M244.1M290.1M19.7%
EPS (CAD)-0.15-0.07-0.070.10—0.160.14—40.8%
Shares31.3M31.4M31.6M32.3M+3.0%34.0M———
Debt19.4M15.4M12.6M15.8M-6.6%5.2M———
Equity53.7M51.4M57.9M62.3M5.1%————
Op CF4.7M2.4M13.0M11.5M34.8%12.2M———
Inv CF-0.3M-0.6M-3.2M-5.1M—————
Fin CF-5.1M-5.1M-5.0M3.5M—————
Loading 1Y...
PRICE (1Y) · CAD-1.3%
14.915.616.216.917.527 Aug18 Sep8 Oct
SMA 50SMA 200

Price checkExperimental
SwingsBumpy

Swung more than 63% of stocks we rank over the past year (50% a year).

How this is worked out

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
CAD 16.10
RSI (14)
58.0
52-Week Range-28.6% from high
Low CAD 10.61High CAD 22.56

SCORE BREAKDOWN

Quality
67
ROIC
13.6%70.2
ROE
8.5%51.5
GP/Assets
69.4%91.0
Op. Margin
1.6%23.1
FCF/Assets
9.4%79.1
Piotroski
654.7
Int. Cover
9.7x54.3
D/E Ratio
0.07x83.3
Current Ratio
1.77x58.6
Value
12
P/E (TTM)
101.3x5.5
EV/EBITDA
54.5x5.1
P/FCF
48.3x16.2
P/B
7.6x8.9
P/S
2.5x20.5
Div Yield
—N/A
Momentum
48
52W High %
71%45.3
RS 6M
4%74.0
SMA 50/200
0.98x50.4
EPS Rev 4W
-3.1%21.1
EPS Rev 12W
-18.6%8.0
EPS Improve
+111%73.2
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$379M
P/E (Forward)
48.0x
Gross Margin
37.2%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of KITS.TO are excluded.

TickerCompanyMkt CapStockRankSignal
KITS.TOKits Eyecare Ltd.(you)$379M36Hold
GBT.TOBMTC Group Inc.$293M41Hold
PET.TOPet Valu Holdings Ltd.$845M62Hold
LNF.TOLeon's Furniture Limited$1.2B85Strong Buy
CTC-A.TOCanadian Tire Corporation, Limited$6.9B62Hold
ACQ.TOAutoCanada Inc.$358M36Hold
PBL.TOPollard Banknote Limited$324M44Hold
BPF-UN.TOBoston Pizza Royalties Income Fund$295M43Hold
CKI.TOClarke Inc.$247M42Hold
PZA.TOPizza Pizza Royalty Corp.$316M47Hold

Peer medians: ROE 11.0% · P/E 15.5x · Gross margin 39.3%

Company Deep Dive

Read the full research report: business segments breakdown, earnings transcripts review, management credibility analysis, competitive landscape, and scenarios.

View Deep Dive

Kits Eyecare Ltd. (KITS.TO): Stock Score Summary

Kits Eyecare Ltd. (KITS.TO) has a MoatMap StockRank of 36/100 based on Quality (67/100), Value (12/100), and Momentum (48/100) factor scores. The current signal is HOLD.

Kits Eyecare Ltd. is an online optical company providing prescription eyeglasses, contact lenses, and sunglasses directly to consumers, alongside virtual eye care services through telehealth. The company leverages a direct-to-consumer e-commerce model focusing on affordability, convenience, and technology-enabled services like virtual try-on. As a digital-first challenger in the eyewear market, Kits Eyecare aims to capitalize on the shift to online retail and telehealth for eye care, offering a cost-effective alternative to traditional opticians.

Key Financial Metrics

PriceCAD 16.10
Market Cap$379M
P/E (TTM)101.25
P/E (Forward)48.00
Price/Book7.55
Return on Equity8.5%
Return on Invested Capital13.6%
Debt/Equity0.07x
Gross Margin37.2%
Operating Margin1.6%
Revenue Growth17.8%
Free Cash Flow$8M

Kits Eyecare Ltd. operates in the Specialty Retail industry, part of the Consumer Cyclical sector (Canada).

Frequently Asked Questions

What is Kits Eyecare Ltd.’s (KITS.TO) StockRank?
MoatMap’s StockRank for Kits Eyecare Ltd. (KITS.TO) is 36/100, with a Hold signal. It is a composite of Quality (67), Value (12), and Momentum (48) factor ranks across MoatMap’s universe of 24,000+ stocks.
Does Kits Eyecare Ltd. have an economic moat?
Kits Eyecare Ltd. (KITS.TO) has a Quality factor score of 67/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Kits Eyecare Ltd. a buy, hold, or sell?
MoatMap’s current signal for Kits Eyecare Ltd. (KITS.TO) is Hold, based on a StockRank of 36/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Kits Eyecare Ltd. in?
Kits Eyecare Ltd. (KITS.TO) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry (Canada).