PM
Premium GrowerAI neutralPhilip Morris International Inc. · Consumer Defensive · United States · $310.9B cap · $946.5M/day traded
$196.66 +0.2% · close 12 Nov · scored 13 Nov
Premium Grower: Strong business with the market behind it, priced at a premium.
After its 21 Oct results, analysts cut next year's EPS estimate 1.1%.
As of 13 Nov 2026, the MoatMap Score for Philip Morris International Inc. (PM) is 62/100, ranked against 25,000+ stocks in 38 markets (Quality 78, Value 26, Momentum 55, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
Philip Morris International owns Marlboro outside the US, IQOS heated tobacco (now its largest revenue product) and ZYN nicotine pouches. It is a high-return, cash-generative business with strong pricing power, lifted its dividend 8.8% to $6.40 a share, and US regulators plan to speed approvals for vapes and pouches. However, the shares fell after a CEO change and a guidance cut, the valuation is full (value score 25) and the company carries meaningful debt, so the risk-reward is not clearly skewed in the investor's favour.
ABOUT PHILIP MORRIS INTERNATIONAL INC.
Read
Philip Morris International Inc. is a global tobacco giant primarily selling cigarettes outside the U.S., with a strategic focus on developing and marketing reduced-risk alternatives like its IQOS heated tobacco system. The company leverages its iconic brand portfolio and extensive global distribution network to maintain a leading market position while driving innovation towards a smoke-free future.
FINANCIAL SUMMARY (USD)
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | 31.8B | 35.2B | 37.9B | 40.6B | 8.6% | 43.1B | 43.6B | 45.7B | 6.0% |
| EPS | 5.83 | 5.82 | 5.02 | 4.53 | 7.27 | 5.7% | 6.85 | 8.06 | 8.72 | 9.5% |
| Shares | — | 1.6B | 1.6B | 1.6B | 1.6B | +0.4% | 1.6B | — | — | — |
| Debt | — | 43.1B | 47.9B | 45.7B | 48.8B | 4.2% | 47.7B | — | — | — |
| Equity | — | -9.0B | -11.2B | -11.8B | -10.0B | — | — | — | — | — |
| Op CF | — | 10.8B | 9.2B | 12.2B | 12.2B | 4.2% | 15.2B | — | — | — |
| Inv CF | — | -15.7B | -3.6B | -1.1B | -4.0B | — | — | — | — | — |
| Fin CF | — | 3.8B | -5.6B | -9.5B | -8.1B | — | — | — | — | — |
Above its 200-day average and 8% below its 52-week high.
Calmer than 76% of stocks we rank over the past year (volatility 28% a year).
How this is worked out
The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.
- Still falling: It set a new 52-week low in the last two weeks, after a deep fall.
- Finding a floor: It fell hard, but has set no new low for more than two weeks.
- Turning up: It has climbed off its low and is back above a rising 50-day average.
- In an uptrend (this stock): It is near its 52-week high and above its 200-day average.
- No clear trend: None of the above: no recent deep fall and no steady climb.
- No read yet: Not enough price history yet: it needs a year of trading.
In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.
The exact rules
Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of PM are excluded.
| Ticker | Company | Mkt Cap | Score |
|---|---|---|---|
| PM | Philip Morris International Inc.(you) | $310.9B | 62 |
| 2914.T | Japan Tobacco Inc. | $85.4B | 63 |
| BTI.JO | British American Tobacco p.l.c. | $127.5B | 53 |
| MO | Altria Group, Inc. | $124.1B | 89 |
| IMB.L | Imperial Brands PLC | $28.7B | 65 |
| ITC.NS | ITC Limited | $34.0B | 47 |
| 033780.KS | KT&G Corporation | $14.8B | 76 |
| KO | The Coca-Cola Company | $398.9B | 64 |
| PG | The Procter & Gamble Company | $373.2B | 66 |
| OR.PA | L'Oréal S.A. | $260.4B | 69 |
Peer medians: ROE 9.2% · P/E 16.1x · Gross margin 30.6%
Company Deep Dive
A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.