RGR

HoldPremium Grower

Sturm, Ruger & Company, Inc. · Industrials · United States · $727M cap · $22.7M/day traded

$45.47 -4.4% · close 23 Oct · scored 24 Oct

StockRank down 2.6 since 23 Oct: Momentum down 3 after a 4% price fall.

Premium Grower: Strong business with the market behind it, priced at a premium.

60
StockRank
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Quality
53
Value
35
Momentum
67

As of 24 Oct 2026, MoatMap's StockRank for Sturm, Ruger & Company, Inc. (RGR) is 60/100, ranked against 24,000+ stocks in 35 markets (Quality 53, Value 35, Momentum 67, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
60.6x
peers 25.9x
ROE
4.2%
peers 8.9%
D/E
0.0x
peers 0.6x
Dividend %
0.9%
trailing yield

ABOUT STURM, RUGER & COMPANY, INC.

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Sturm, Ruger & Company is a dominant American firearm manufacturer, producing high-quality rifles, pistols, and revolvers for the commercial sporting market. The company operates with a debt-free balance sheet and a highly efficient, vertically integrated manufacturing process that includes its own precision investment casting foundries. Its competitive moat is secured by a legendary brand reputation, a vast independent distributor network, and a strong commitment to lean manufacturing.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue595.8M543.8M535.6M546.1M-2.9%577.2M583.7M593.1M4.2%
EPS5.002.731.79-0.27-40.2%0.75———
Shares17.7M17.5M16.8M15.9M-9.7%16.0M———
Debt3.0M2.2M1.7M1.2M-27.5%1.5M———
Equity316.7M331.7M319.6M283.8M-3.6%————
Op CF77.2M33.9M55.5M54.3M-11.1%64.5M———
Inv CF13.2M40.9M-13.8M-9.5M—————
Fin CF-46.3M-124.8M-46.9M-36.4M—————
Loading 1Y...
PRICE (1Y) · USD+20.8%
37.140.343.646.850.114 Sep5 Oct23 Oct
SMA 50SMA 200

Price checkIn an uptrendExperimental

Above its 200-day average and 11% below its 52-week high.

SwingsAverage

Calmer than 58% of stocks we rank over the past year (37% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$45.47
RSI (14)
53.5
52-Week Range-10.6% from high
Low $28.03High $50.84

SCORE BREAKDOWN

Quality
53
ROIC
-2.5%10.7
ROE
4.2%29.4
GP/Assets
31.8%80.5
Op. Margin
5.3%37.7
FCF/Assets
10.4%85.6
Piotroski
534.2
Int. Cover
-50.0x1.0
D/E Ratio
0.01x93.5
Current Ratio
3.35x86.0
Value
35
P/E (TTM)
60.6x13.3
EV/EBITDA
18.8x30.8
P/FCF
20.4x49.5
P/B
2.5x41.1
P/S
1.3x55.9
Div Yield
0.9%28.6
Momentum
67
52W High %
89%83.7
RS 6M
0%65.1
SMA 50/200
1.04x69.9
EPS Rev 4W
0.0%54.1
EPS Rev 12W
+2.3%76.1
EPS Improve
+170%81.1
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$727M
P/E (Forward)
22.5x
Gross Margin
18.8%

SECTOR PEERS

Closest peers in Industrials, ranked by industry match, size, and score similarity. Cross-listings of RGR are excluded.

TickerCompanyMkt CapStockRankSignal
RGRSturm, Ruger & Company, Inc.(you)$727M60Hold
NPKNational Presto Industries, Inc.$1.1B54Hold
CDRECadre Holdings, Inc.$1.3B58Hold
SWBISmith & Wesson Brands, Inc.$615M75Buy
IAInnovative Aerosystems, Inc.$352M66Buy
PKEPark Aerospace Corp.$559M44Hold
TATTTAT Technologies Ltd.$411M43Hold
POWWOutdoor Holding Company$243M71Buy
VVXV2X, Inc.$2.3B70Buy
ATROAstronics Corporation$2.5B51Hold

Peer medians: ROE 8.9% · P/E 25.9x · Gross margin 29.2%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

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Sturm, Ruger & Company, Inc. (RGR): Stock Score Summary

Sturm, Ruger & Company, Inc. (RGR) has a MoatMap StockRank of 60/100 based on Quality (53/100), Value (35/100), and Momentum (67/100) factor scores. The current signal is HOLD.

Sturm, Ruger & Company is a dominant American firearm manufacturer, producing high-quality rifles, pistols, and revolvers for the commercial sporting market. The company operates with a debt-free balance sheet and a highly efficient, vertically integrated manufacturing process that includes its own precision investment casting foundries. Its competitive moat is secured by a legendary brand reputation, a vast independent distributor network, and a strong commitment to lean manufacturing.

Key Financial Metrics

Price$45.47
Market Cap$727M
P/E (TTM)60.63
P/E (Forward)22.45
Price/Book2.51
Return on Equity4.2%
Return on Invested Capital-2.5%
Debt/Equity0.01x
Gross Margin18.8%
Operating Margin5.3%
Revenue Growth19.3%
Dividend Yield0.9%
Free Cash Flow$36M

Sturm, Ruger & Company, Inc. operates in the Aerospace & Defense industry, part of the Industrials sector (United States).

Frequently Asked Questions

What is Sturm, Ruger & Company, Inc.’s (RGR) StockRank?
MoatMap’s StockRank for Sturm, Ruger & Company, Inc. (RGR) is 60/100, with a Hold signal. It is a composite of Quality (53), Value (35), and Momentum (67), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Sturm, Ruger & Company, Inc. have an economic moat?
Sturm, Ruger & Company, Inc. (RGR) has a Quality factor score of 53/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Sturm, Ruger & Company, Inc. a buy, hold, or sell?
MoatMap’s current signal for Sturm, Ruger & Company, Inc. (RGR) is Hold, based on a StockRank of 60/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Sturm, Ruger & Company, Inc. in?
Sturm, Ruger & Company, Inc. (RGR) operates in the Industrials sector, specifically the Aerospace & Defense industry (United States).