What is YouGov plc's (YOU.L) StockRank?

MoatMap's StockRank for YouGov plc (YOU.L) is 68/100, with a Buy signal. This is a composite score combining Quality (43), Value (57), and Momentum (63) factor ranks across MoatMap's universe of 25,000+ stocks.

Does YouGov plc have an economic moat?

YouGov plc (YOU.L) has a Quality factor score of 43/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is YouGov plc a buy, hold, or sell?

MoatMap's current signal for YouGov plc (YOU.L) is Buy, based on a StockRank of 68/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.

What sector is YouGov plc in?

YouGov plc (YOU.L) operates in the Industrials sector, specifically the Consulting Services industry (United Kingdom).

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YOU.L

BuySecond Wind

YouGov plc · Industrials · United Kingdom · $409M · Avg Vol: $2M/d

StockRank

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P/E (TTM)

27.7x

ROE

6.9%

D/E

1.1x

Dividend %

3.3%

COMPANY DESCRIPTION

YouGov plc is an international research and data analytics group providing online market research, polling, and consumer intelligence. Powered by a highly engaged global panel of over 26 million registered members, the company generates high-margin, recurring subscription revenue through its proprietary data tools. It is a global market leader in panel-based digital market research.

FINANCIAL SUMMARY (GBP)

Year	2021	2022	2023	2024	CAGR	TTM	2026E	2027E	Fwd CAGR
Revenue	169.0M	221.1M	258.3M	335.3M	25.7%	392.7M	340.5M	349.9M	1.4%
EPS (GBp)	10.60	15.70	31.50	-2.00	72.4%	10.02	—	—	—
Shares	111.3M	111.5M	117.1M	115.9M	+4.1%	117.2M	—	—	—
Debt	13.2M	12.2M	11.2M	238.8M	162.5%	210.0M	—	—	—
Equity	112.7M	128.0M	199.1M	183.1M	17.6%	—	—	—	—
Op CF	37.5M	61.9M	59.2M	37.7M	0.2%	37.5M	—	—	—
Inv CF	-23.7M	-42.9M	-17.1M	-278.9M	—	—	—	—	—
Fin CF	-11.5M	-20.0M	29.1M	208.3M	—	—	—	—	—

Loading 1Y...

PRICE (1Y)+5.2%

SMA 50SMA 200

$3.68

RSI (14)

56.8

52W High

$4.85

From 52W High

0.8%

SCORE BREAKDOWN

Quality

ROIC

3.1%21.5

ROE

6.9%41.1

GP/Assets

52.7%93.9

Op. Margin

12.3%68.7

FCF/Assets

3.4%53.0

Piotroski

416.8

Int. Cover

1.5x17.7

D/E Ratio

1.12x16.4

Current Ratio

0.62x3.4

Value

P/E (TTM)

27.7x35.1

EV/EBITDA

10.0x60.0

P/FCF

14.4x61.3

P/B

1.7x56.0

P/S

0.8x69.2

Div Yield

3.3%69.8

Momentum

52W High %

76%50.6

RS 6M

39%90.9

SMA 50/200

1.14x83.8

EPS Rev 4W

+1.6%52.7

EPS Rev 12W

-0.4%28.2

EPS Improve

+231%86.5

Q Growth

-15%24.6

FUNDAMENTALS

Market Cap

$409M

P/E (Forward)

8.4x

Gross Margin

82.2%

SECTOR PEERS

Closest peers in Industrials, ranked by industry match, size, and score similarity. Cross-listings of YOU.L are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
YOU.L	YouGov plc(you)	$409M	68	Buy
ELIX.L	Elixirr International plc	$403M	74	Buy
DATA.L	GlobalData Plc	$745M	73	Buy
FNTL.L	Fintel Plc	$257M	52	Hold
GTLY.L	Gateley (Holdings) Plc	$108M	62	Hold
SAG.L	Science Group plc	$316M	97	Strong Buy
BTG.L	BTG Consulting plc	$238M	91	Strong Buy
SRI.JO	Supermarket Income REIT plc	$1.6B	37	Hold
DGNX	Diginex Limited	$55M	2	Strong Sell
MSI.L	MS INTERNATIONAL plc	$377M	75	Buy

Peer medians: ROE 11.3% · P/E 21.2x · Gross margin 36.4%