2193.T
Unloved QualityCookpad Inc. · Communication Services · Japan · $56M cap · $263K/day traded
JPY 115 +0.0% · close 12 Nov · scored 13 Nov
Unloved Quality: Strong and cheap, but the market has not warmed to it.
As of 13 Nov 2026, the MoatMap Score for Cookpad Inc. (2193.T) is 70/100, ranked against 25,000+ stocks in 38 markets (Quality 60, Value 71, Momentum 36, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
ABOUT COOKPAD INC.
Read
Cookpad Inc. operates Japan's largest recipe-sharing platform and community portal, leveraging a massive library of user-generated content. The platform enjoys dominant brand recognition and high user engagement, creating a strong network effect. It is a mature digital platform currently seeking international expansion and new monetization models to offset domestic subscription saturation.
FINANCIAL SUMMARY (JPY)
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | CAGR | TTM |
|---|---|---|---|---|---|---|---|
| Revenue | — | 9.1B | 7.6B | 5.9B | 5.3B | -16.3% | 5.0B |
| EPS (JPY) | -22.41 | -33.47 | -23.21 | 15.58 | 9.55 | -38.7% | 15.87 |
| Shares | — | 104.2M | 93.5M | 82.5M | 73.3M | -29.7% | 71.9M |
| Debt | — | 1.1B | 284.1M | 837.3M | 650.8M | -17.0% | 462.4M |
| Equity | — | 17.8B | 13.7B | 13.6B | 12.9B | -10.1% | — |
| Op CF | -1.8B | -2.7B | -2.2B | 1.5B | — | — | 673.6M |
| Inv CF | -336.4M | -262.0M | -531.9M | 192.6M | — | — | — |
| Fin CF | -1.1B | -976.5M | -3.1B | -2.3B | — | — | — |
Made a new 52-week low 4 trading days ago, 33% below its 52-week high. The fall has not stopped yet.
Calmer than 62% of stocks we rank over the past year (volatility 36% a year).
How this is worked out
The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.
- Still falling (this stock): It set a new 52-week low in the last two weeks, after a deep fall.
- Finding a floor: It fell hard, but has set no new low for more than two weeks.
- Turning up: It has climbed off its low and is back above a rising 50-day average.
- In an uptrend: It is near its 52-week high and above its 200-day average.
- No clear trend: None of the above: no recent deep fall and no steady climb.
- No read yet: Not enough price history yet: it needs a year of trading.
In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.
The exact rules
Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Communication Services, ranked by industry match, size, and score similarity. Cross-listings of 2193.T are excluded.
Peer medians: ROE 13.1% · P/E 14.2x · Gross margin 45.5%
Company Deep Dive
A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.