2569.HK
Strong BuyPremium GrowerAI neutralSoft International Group Ltd. · Consumer Defensive · China · $187M cap · $72K/day traded
HKD 1.45 +0.0% · close 21 Oct · scored 22 Oct
Premium Grower: Strong business with the market behind it, priced at a premium.
As of 22 Oct 2026, MoatMap's StockRank for Soft International Group Ltd. (2569.HK) is 81/100, ranked against 24,000+ stocks in 35 markets (Quality 60, Value 32, Momentum 85, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Soft International Group is a small Hong Kong-listed consumer company with strong recent share price momentum. There is almost no information available on its business model, brand strength or earnings quality, and the valuation is not cheap. Without evidence of a durable advantage, the momentum alone does not make a case.
ABOUT SOFT INTERNATIONAL GROUP LTD.
Read
Soft International Group Ltd. manufactures and distributes personal care and household cleaning products in China. The company offers a diverse portfolio of household consumables, focusing on eco-friendly and high-efficiency formulations. Its competitive position is supported by its established distribution network across retail and e-commerce channels and its cost-efficient manufacturing capabilities.
FINANCIAL SUMMARY (HKD)
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | CAGR | TTM |
|---|---|---|---|---|---|---|---|
| Revenue | — | 480.2M | 770.2M | 885.9M | 1.1B | 30.4% | 1.2B |
| EPS (HKD) | 0.05 | 0.20 | 0.28 | 0.06 | 0.07 | 8.7% | 0.06 |
| Shares | — | 1.0B | 1.0B | 1.0B | 1.0B | 0.0% | 1.0B |
| Debt | — | 21.3M | 16.2M | 39.4M | 47.3M | 30.6% | 23.5M |
| Equity | — | 28.9M | 97.7M | 406.6M | 589.9M | 173.4% | — |
| Op CF | — | 5.9M | 183.5M | 62.9M | 68.7M | 126.3% | -53.3M |
| Inv CF | — | -29.4M | -36.9M | -51.8M | -134.8M | — | — |
| Fin CF | — | 6.8M | -80.1M | -53.9M | 122.1M | — | — |
Above its 200-day average and 6% below its 52-week high.
Swung more than 60% of stocks we rank over the past year (48% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of 2569.HK are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| 2569.HK | Soft International Group Ltd.(you) | $187M | 81 | Strong Buy |
| 6601.HK | Cheerwin Group Limited | $398M | 91 | Strong Buy |
| 6666.TW | Luo Lih-Fen Holding Co., Ltd. | $67M | 93 | Strong Buy |
| 2657.HK | Shanghai Forest Cabin Cosmetics Group Co., Ltd. | $963M | 92 | Strong Buy |
| 2145.HK | Shanghai Chicmax Cosmetic Co., Ltd. | $1.1B | 65 | Buy |
| 6090.HK | Butong Group | $501M | 50 | Hold |
| 002511.SZ | C&S Paper Co.,Ltd | $1.3B | 62 | Hold |
| YSG | Yatsen Holding Limited | $259M | 24 | Sell |
| 1044.HK | Hengan International Group Company Limited | $2.9B | 72 | Buy |
| 001328.SZ | Dencare (Chongqing) Oral Care Co., Ltd. | $778M | 44 | Hold |
Peer medians: ROE 7.6% · P/E 20.3x · Gross margin 34.0%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.