YSG

SellSinker

Yatsen Holding Limited · Consumer Defensive · China · $259M cap · $189K/day traded

$2.53 -1.9% · close 21 Oct · scored 22 Oct

Sinker: Weak, expensive and falling. Nothing here to keep it afloat.

24
StockRank
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Quality
36
Value
43
Momentum
30

As of 22 Oct 2026, MoatMap's StockRank for Yatsen Holding Limited (YSG) is 24/100, ranked against 24,000+ stocks in 35 markets (Quality 36, Value 43, Momentum 30, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
—
peers 20.3x
ROE
-7.6%
peers 7.7%
D/E
0.2x
peers 0.2x
Dividend %
—
trailing yield

ABOUT YATSEN HOLDING LIMITED

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Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. The company operates through three segments: Color Cosmetics Brands, Skincare Brands, and Others.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue556.2M512.5M509.3M645.1M5.1%679.2M675.7M753.2M8.1%
EPS-35.79-34.47-30.23-3.53—————
Shares63.8M63.8M63.8M63.8M0.0%63.8M———
Debt19.9M17.0M22.4M26.5M10.0%89.4M———
Equity708.3M620.6M458.6M451.9M-13.9%————
Op CF20.4M-16.1M-36.6M-14.2M—-14.1M———
Inv CF-173.4M-39.1M88.9M37.0M—————
Fin CF-98.2M-51.4M-59.2M-22.7M—————
Loading 1Y...
PRICE (1Y) · USD-2.7%
2.42.52.62.72.810 Sep1 Oct21 Oct
SMA 50SMA 200

Price checkFinding a floorExperimental

No new 52-week low for 21 weeks, 18% above that low, but not back above a rising 50-day average.

SwingsVery bumpy

Swung more than 88% of stocks we rank over the past year (79% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$2.53
RSI (14)
40.2
52-Week Range-70.6% from high
Low $2.15High $8.60

SCORE BREAKDOWN

Quality
36
ROIC
-7.8%6.6
ROE
-7.6%9.6
GP/Assets
91.6%97.4
Op. Margin
-11.5%6.6
FCF/Assets
-3.6%10.8
Piotroski
413.0
Int. Cover
—N/A
D/E Ratio
0.22x61.8
Current Ratio
3.70x86.2
Value
43
P/E (TTM)
—N/A
EV/EBITDA
6.1x77.1
P/FCF
—N/A
P/B
4.1x17.8
P/S
0.4x80.8
Div Yield
—N/A
Momentum
30
52W High %
29%3.5
RS 6M
-31%12.4
SMA 50/200
0.83x9.0
EPS Rev 4W
+0.3%76.0
EPS Rev 12W
—N/A
EPS Improve
+153%82.4
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$259M
P/E (Forward)
15.8x
Gross Margin
77.4%

SECTOR PEERS

Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of YSG are excluded.

TickerCompanyMkt CapStockRankSignal
YSGYatsen Holding Limited(you)$259M24Sell
002919.SZMingchen Health Co.,Ltd.$653M16Strong Sell
603630.SSLafang China Co.,Ltd$475M7Strong Sell
000523.SZHongmian Zhihui Science and Technology Innovation Co.,Ltd.Guangzhou$899M19Strong Sell
002094.SZQingdao Kingking Applied Chemistry Co., Ltd.$522M3Strong Sell
301371.SZHarbin Fuerjia Technology Co., Ltd.$1.6B25Sell
605009.SSHangzhou Haoyue Personal Care Co., Ltd$797M40Hold
6090.HKButong Group$501M50Hold
001328.SZDencare (Chongqing) Oral Care Co., Ltd.$778M44Hold
603983.SSGuangdong Marubi Biotechnology Co., Ltd.$1.9B21Sell

Peer medians: ROE 7.7% · P/E 20.3x · Gross margin 34.0%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

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Yatsen Holding Limited (YSG): Stock Score Summary

Yatsen Holding Limited (YSG) has a MoatMap StockRank of 24/100 based on Quality (36/100), Value (43/100), and Momentum (30/100) factor scores. The current signal is SELL.

Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. The company operates through three segments: Color Cosmetics Brands, Skincare Brands, and Others.

Key Financial Metrics

Price$2.53
Market Cap$259M
P/E (Forward)15.84
Price/Book4.06
Return on Equity-7.6%
Return on Invested Capital-7.8%
Debt/Equity0.22x
Gross Margin77.4%
Operating Margin-11.5%
Revenue Growth5.1%
Free Cash Flow$-21M

Yatsen Holding Limited operates in the Household & Personal Products industry, part of the Consumer Defensive sector (China).

Frequently Asked Questions

What is Yatsen Holding Limited’s (YSG) StockRank?
MoatMap’s StockRank for Yatsen Holding Limited (YSG) is 24/100, with a Sell signal. It is a composite of Quality (36), Value (43), and Momentum (30), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Yatsen Holding Limited have an economic moat?
Yatsen Holding Limited (YSG) has a Quality factor score of 36/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Yatsen Holding Limited a buy, hold, or sell?
MoatMap’s current signal for Yatsen Holding Limited (YSG) is Sell, based on a StockRank of 24/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Yatsen Holding Limited in?
Yatsen Holding Limited (YSG) operates in the Consumer Defensive sector, specifically the Household & Personal Products industry (China).