4193.SR
SinkerNice One Beauty Digital Marketing Company · Consumer Defensive · Saudi Arabia · $279M cap · $833K/day traded
SAR 9.08 +0.1% · close 5 Nov · scored 7 Nov
Sinker: Weak business, rich price and weak momentum. Nothing here to keep it afloat.
As of 7 Nov 2026, the MoatMap Score for Nice One Beauty Digital Marketing Company (4193.SR) is 5/100, ranked against 25,000+ stocks in 38 markets (Quality 40, Value 23, Momentum 9, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
ABOUT NICE ONE BEAUTY DIGITAL MARKETING COMPANY
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Nice One Beauty Digital Marketing Company provides beauty and personal products through e-commerce platform in Saudi Arabia. The company provides perfumes, cosmetics, soap, and incense, as well as engages in marketing activities.
FINANCIAL SUMMARY (SAR)
| Year | 2024 | 2025 | TTM |
|---|---|---|---|
| Revenue | 1.0B | 1.0B | 1.0B |
| EPS (SAR) | 0.62 | 0.03 | -0.31 |
| Shares | 115.5M | 115.5M | 115.5M |
| Debt | 86.4M | 58.8M | 68.3M |
| Equity | 185.9M | 380.4M | — |
| Op CF | -10.8M | 11.0M | 7.6M |
| Inv CF | -30.5M | -32.1M | — |
| Fin CF | 21.6M | 106.4M | — |
Made a new 52-week low 9 trading days ago, 63% below its 52-week high. The fall has not stopped yet.
Calmer than 60% of stocks we rank over the past year (volatility 37% a year).
How this is worked out
The MoatMap Score weighs the business, its price and its trend. The price check reads only the chart: the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of 4193.SR are excluded.
| Ticker | Company | Mkt Cap | Score |
|---|---|---|---|
| 4193.SR | Nice One Beauty Digital Marketing Company(you) | $279M | 5 |
| 4165.SR | Al Majed for Oud Company | $829M | 80 |
| 9628.SR | Lamasat Company | $119M | 92 |
| 6070.SR | Al-Jouf Agricultural Development Co. | $285M | 9 |
| 2140.SR | Ayyan Investment Company | $201M | 8 |
| 2287.SR | Arabian Company for Agricultural and Industrial Investment | $154M | 4 |
| 4292.SR | Ataa Educational Company | $337M | 22 |
| 4290.SR | Al Khaleej Training and Education Company | $180M | 18 |
| 2100.SR | Wafrah for Industry and Development Company | $100M | 2 |
| 6090.SR | Jazan Development and Investment Company | $84M | 6 |
Peer medians: ROE 10.7% · P/E 14.4x · Gross margin 31.0%
Company Deep Dive
A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.