What is Booking Holdings Inc.'s (BKNG) StockRank?

MoatMap's StockRank for Booking Holdings Inc. (BKNG) is 76/100, with a Buy signal. This is a composite score combining Quality (82), Value (32), and Momentum (57) factor ranks across MoatMap's universe of 25,000+ stocks.

Does Booking Holdings Inc. have an economic moat?

Booking Holdings Inc. (BKNG) has a Quality factor score of 82/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is Booking Holdings Inc. a buy, hold, or sell?

MoatMap's current signal for Booking Holdings Inc. (BKNG) is Buy, based on a StockRank of 76/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.

What sector is Booking Holdings Inc. in?

Booking Holdings Inc. (BKNG) operates in the Consumer Cyclical sector, specifically the Travel Services industry (United States).

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BKNG

BuyPremium Grower

Booking Holdings Inc. · Consumer Cyclical · United States · $154.5B · Avg Vol: $1.0B/d

StockRank

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P/E (TTM)

21.5x

ROE

—

D/E

—

Dividend %

0.8%

COMPANY DESCRIPTION

Booking Holdings Inc. is the world's largest online travel agency, operating leading brands such as Booking.com, Priceline, Agoda, and Kayak to connect travelers with a vast inventory of accommodations, flights, rental cars, and experiences. The company benefits from powerful network effects and a dominant global market share, driven by its expansive supply base and user engagement. Its asset-light business model and proprietary technology create a significant competitive moat in the global travel industry.

FINANCIAL SUMMARY (USD)

Year	2022	2023	2024	2025	CAGR	TTM	2026E	2027E	Fwd CAGR
Revenue	17.1B	21.4B	23.7B	26.9B	16.3%	28.2B	29.3B	32.0B	9.1%
EPS	3.07	4.75	7.00	6.66	29.5%	9.00	7.63	9.04	16.5%
Shares	946.6M	859.9M	823.7M	797.4M	-15.8%	751.4M	—	—	—
Debt	13.0B	14.8B	17.1B	19.3B	14.0%	20.9B	—	—	—
Equity	2.8B	-2.7B	-4.0B	-5.6B	—	—	—	—	—
Op CF	6.6B	7.3B	8.3B	9.4B	12.8%	9.9B	—	—	—
Inv CF	-518.0M	1.5B	129.0M	-313.0M	—	—	—	—	—
Fin CF	-4.9B	-8.9B	-4.2B	-8.9B	—	—	—	—	—

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PRICE (1Y)-9.8%

SMA 50SMA 200

$174.33

RSI (14)

20.2

52W High

$223.49

From 52W High

0.8%

SCORE BREAKDOWN

Quality

ROIC

82.7%99.7

ROE

neg eq95.0

GP/Assets

84.2%94.5

Op. Margin

34.4%98.3

FCF/Assets

32.6%99.1

Piotroski

667.0

Int. Cover

9.4x53.0

D/E Ratio

neg eq53.0

Current Ratio

1.09x24.9

Value

P/E (TTM)

21.5x38.9

EV/EBITDA

14.4x30.5

P/FCF

16.2x53.0

P/B

-13.6x25.0

P/S

5.1x8.7

Div Yield

0.8%17.8

Momentum

52W High %

78%55.7

RS 6M

-12%54.1

SMA 50/200

1.05x69.9

EPS Rev 4W

+0.8%37.9

EPS Rev 12W

+0.6%45.5

EPS Improve

+38%48.3

Q Growth

118%86.5

FUNDAMENTALS

Market Cap

$154.5B

P/E (Forward)

15.6x

Gross Margin

87.2%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of BKNG are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
BKNG	Booking Holdings Inc.(you)	$154.5B	76	Buy
ABNB	Airbnb, Inc.	$113.4B	69	Buy
EXPE	Expedia Group, Inc.	$39.5B	90	Strong Buy
CCL	Carnival Corporation Ltd.	$33.9B	57	Hold
RCL	Royal Caribbean Cruises Ltd.	$74.7B	36	Hold
9961.HK	Trip.com Group Limited	$28.0B	55	Hold
VIK	Viking Holdings Ltd	$39.5B	48	Hold
TNL	Travel + Leisure Co.	$4.4B	76	Buy
TUI1.DE	TUI AG	$4.2B	68	Buy
0780.HK	Tongcheng Travel Holdings Limited	$3.6B	67	Buy

Peer medians: ROE 8.3% · P/E 17.2x · Gross margin 31.1%