BKNG
BuyFallen FavouriteAI pickBooking Holdings Inc. · Consumer Cyclical · United States · $117.1B cap · $1.2B/day traded
$150.14 -2.0% · close 27 Oct · scored 28 Oct
Fallen Favourite: A good business, still expensive, and the price is falling.
As of 28 Oct 2026, MoatMap's StockRank for Booking Holdings Inc. (BKNG) is 75/100, ranked against 24,000+ stocks in 35 markets (Quality 83, Value 38, Momentum 50, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Booking Holdings runs the world's largest online accommodation marketplace (Booking.com, Priceline, Agoda, Kayak, OpenTable). Its two-sided network of hotels, private rentals and travellers is hard to replicate, the model needs very little capital, and it converts most of its earnings into free cash flow. The company is returning that cash aggressively: filings show about 3.9% of shares outstanding repurchased in the last 90 days, a pace that compounds per-share value quickly. It funds itself internally, so higher-for-longer interest rates hurt it far less than leveraged consumer businesses, and alternative accommodation and its connected-trip push give it a growth runway beyond hotels. Insider selling has been negligible at 0.01% of shares.
ABOUT BOOKING HOLDINGS INC.
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Booking Holdings Inc. is the world's largest online travel agency, operating leading brands such as Booking.com, Priceline, Agoda, and Kayak to connect travelers with a vast inventory of accommodations, flights, rental cars, and experiences. The company benefits from powerful network effects and a dominant global market share, driven by its expansive supply base and user engagement. Its asset-light business model and proprietary technology create a significant competitive moat in the global travel industry.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 17.1B | 21.4B | 23.7B | 26.9B | 16.3% | 28.2B | 29.3B | 32.0B | 9.0% |
| EPS | 3.07 | 4.75 | 7.00 | 6.66 | 29.5% | 9.02 | 7.63 | 9.03 | 16.5% |
| Shares | 946.6M | 859.9M | 823.7M | 797.4M | -15.8% | 751.4M | — | — | — |
| Debt | 13.0B | 14.8B | 17.1B | 19.3B | 14.0% | 20.9B | — | — | — |
| Equity | 2.8B | -2.7B | -4.0B | -5.6B | — | — | — | — | — |
| Op CF | 6.6B | 7.3B | 8.3B | 9.4B | 12.8% | 9.9B | — | — | — |
| Inv CF | -518.0M | 1.5B | 129.0M | -313.0M | — | — | — | — | — |
| Fin CF | -4.9B | -8.9B | -4.2B | -8.9B | — | — | — | — | — |
No clear trend: not near its 52-week low, and not in a steady uptrend.
Calmer than 57% of stocks we rank over the past year (38% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of BKNG are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| BKNG | Booking Holdings Inc.(you) | $117.1B | 75 | Buy |
| ABNB | Airbnb, Inc. | $103.0B | 72 | Buy |
| RCL | Royal Caribbean Cruises Ltd. | $73.9B | 51 | Hold |
| CCL | Carnival Corporation Ltd. | $35.1B | 63 | Hold |
| EXPE | Expedia Group, Inc. | $34.7B | 87 | Strong Buy |
| VIK | Viking Holdings Ltd | $36.7B | 45 | Hold |
| 9961.HK | Trip.com Group Limited | $25.3B | 49 | Hold |
| TNL | Travel + Leisure Co. | $4.0B | 73 | Buy |
| TUI1.DE | TUI AG | $3.7B | 70 | Buy |
| 0780.HK | Tongcheng Travel Holdings Limited | $3.0B | 77 | Buy |
Peer medians: ROE 8.1% · P/E 16.5x · Gross margin 31.0%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.