BRC Inc. (BRCC) has a MoatMap StockRank of 42/100 based on Quality (34/100), Value (51/100), and Momentum (43/100) factor scores. The current signal is HOLD. BRC Inc. is an unprofitable consumer brand with weak capital allocation, high cash burn, and no durable economic moat to survive a macro downturn.
BRC Inc., operating as Black Rifle Coffee Company, is a rapidly growing premium coffee brand with a mission-driven focus on supporting veterans, active-duty military, and first responders. The company leverages a highly loyal, community-centric customer base to drive sales across direct-to-consumer, wholesale, and retail channels. Its competitive moat is built on its unique brand identity and strong emotional connection with its target demographic.
| Price | $1.22 |
| Market Cap | $200M |
| P/E (Forward) | 42.67 |
| Price/Book | 3.18 |
| Return on Equity | -42.4% |
| Return on Invested Capital | -18.5% |
| Debt/Equity | 86.70 |
| Gross Margin | 34.5% |
| Operating Margin | 2.2% |
| Revenue Growth | 21.4% |
| Free Cash Flow | $9M |
BRC Inc. operates in the Packaged Foods industry, part of the Consumer Defensive sector (United States).