CRCT
Strong BuyFull HouseAI pickCricut, Inc. · Technology · United States · $1.2B
$6.52 +0.1% · close 2 Oct · scored 3 Oct
Full House: Strong business, sensible price, market agrees. The rare full house.
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Cricut represents a classic high-ROIC compounder that is successfully navigating a difficult retail environment. By controlling their ecosystem, maintaining strong product attachment rates, and demonstrating a proven ability to innovate (Maker 5), they have created significant pricing power and customer loyalty. The ongoing share buyback program alongside a growing platform indicates management's confidence in long-term cash flow generation.
ABOUT CRICUT, INC.
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Cricut, Inc. provides a connected machine platform that empowers users to create personalized craft and DIY projects, comprising smart cutting machines, a design software ecosystem, and proprietary materials. The company fosters a loyal community of users and benefits from its integrated hardware and software offering. Cricut is a market leader in the smart cutting machine category, known for its user-friendly interface and extensive content library.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 886.3M | 765.1M | 712.5M | 708.8M | -7.2% | 689.8M | 696.7M | 704.5M | -0.3% |
| EPS | 1.12 | 0.99 | 1.12 | 1.38 | 7.3% | 0.40 | 1.38 | 0.93 | -17.8% |
| Shares | 55.0M | 55.0M | 55.0M | 55.0M | 0.0% | 55.0M | — | — | — |
| Debt | 19.4M | 14.2M | 15.2M | 11.6M | -15.7% | 10.4M | — | — | — |
| Equity | 672.7M | 534.9M | 466.8M | 343.6M | -20.1% | — | — | — | — |
| Op CF | 117.7M | 288.1M | 265.0M | 200.2M | 19.4% | 180.1M | — | — | — |
| Inv CF | -107.9M | -48.8M | -18.3M | 60.7M | — | — | — | — | — |
| Fin CF | -26.2M | -322.2M | -156.4M | -237.4M | — | — | — | — | — |
Swung more than 54% of stocks we rank over the past year (44% a year).
How this is worked out
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of CRCT are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| CRCT | Cricut, Inc.(you) | $1.2B | 100 | Strong Buy |
| CRSR | Corsair Gaming, Inc. | $1.5B | 86 | Strong Buy |
| 6933.TW | Amax Holding Co., Ltd. | $513M | 76 | Buy |
| QMCO | Quantum Corporation | $1.0B | 40 | Hold |
| HPQ | HP Inc. | $29.0B | 98 | Strong Buy |
| DDD | 3D Systems Corporation | $583M | 50 | Hold |
| ADIG | ADI Global Distribution Inc | $1.6B | 38 | Hold |
| SSYS | Stratasys Ltd. | $703M | 38 | Hold |
| SMCI | Super Micro Computer, Inc. | $27.2B | 86 | Strong Buy |
| UMAC | Unusual Machines, Inc. | $1.1B | 20 | Strong Sell |
Peer medians: ROE 4.7% · P/E 34.8x · Gross margin 51.5%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.