CRCT
Strong BuyFull HouseAI concernCricut, Inc. · Technology · United States · $1.3B cap · $4.0M/day traded
$6.25 -2.5% · close 23 Oct · scored 24 Oct
Full House: Strong business, sensible price, market agrees. The rare full house.
Strong on the numbers, but the AI review named a specific concern. Its reason is in the AI review below.
Report expected 3 Nov: the next-year EPS estimate has risen 24.4% over the last 14 weeks.
As of 24 Oct 2026, MoatMap's StockRank for Cricut, Inc. (CRCT) is 100/100, ranked against 24,000+ stocks in 35 markets (Quality 89, Value 69, Momentum 71, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Cricut designs smart cutting machines and consumer crafting software, benefiting from a dedicated maker community and recurring digital subscriptions. However, internal executive signals present a severe adverse fact: Chief Executive Officer Ashish Arora disposed of approximately 1.66% of the company's listed outstanding shares over the past 90 days. This concentrated executive liquidation, set against post-pandemic normalization in discretionary hardware purchases and mounting import tariff risks, undermines confidence in intermediate-term earnings stability.
ABOUT CRICUT, INC.
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Cricut, Inc. provides a connected machine platform that empowers users to create personalized craft and DIY projects, comprising smart cutting machines, a design software ecosystem, and proprietary materials. The company fosters a loyal community of users and benefits from its integrated hardware and software offering. Cricut is a market leader in the smart cutting machine category, known for its user-friendly interface and extensive content library.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 886.3M | 765.1M | 712.5M | 708.8M | -7.2% | 689.8M | 696.7M | 704.5M | -0.3% |
| EPS | 1.12 | 0.99 | 1.12 | 1.38 | 7.3% | 0.41 | 1.38 | 0.93 | -17.8% |
| Shares | 55.0M | 55.0M | 55.0M | 55.0M | 0.0% | 55.0M | — | — | — |
| Debt | 19.4M | 14.2M | 15.2M | 11.6M | -15.7% | 10.4M | — | — | — |
| Equity | 672.7M | 534.9M | 466.8M | 343.6M | -20.1% | — | — | — | — |
| Op CF | 117.7M | 288.1M | 265.0M | 200.2M | 19.4% | 180.1M | — | — | — |
| Inv CF | -107.9M | -48.8M | -18.3M | 60.7M | — | — | — | — | — |
| Fin CF | -26.2M | -322.2M | -156.4M | -237.4M | — | — | — | — | — |
Above its 200-day average and 8% below its 52-week high.
Swung more than 52% of stocks we rank over the past year (43% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of CRCT are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| CRCT | Cricut, Inc.(you) | $1.3B | 100 | Strong Buy |
| CRSR | Corsair Gaming, Inc. | $1.5B | 85 | Strong Buy |
| 6933.TW | Amax Holding Co., Ltd. | $492M | 70 | Buy |
| HPQ | HP Inc. | $30.3B | 97 | Strong Buy |
| ADIG | ADI Global Distribution Inc | $1.2B | 33 | Sell |
| DDD | 3D Systems Corporation | $505M | 48 | Hold |
| SMCI | Super Micro Computer, Inc. | $21.6B | 84 | Strong Buy |
| QMCO | Quantum Corporation | $694M | 31 | Sell |
| SSYS | Stratasys Ltd. | $596M | 34 | Sell |
| NNDM | Nano Dimension Ltd. | $569M | 26 | Sell |
Peer medians: ROE 4.7% · P/E 32.7x · Gross margin 52.1%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.