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CRCT

STRONG BUYAPPROVE

Cricut, Inc. · Technology · United States · $936M · Avg Vol: $2M/d

99
StockRank
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Q
86
V
77
M
51
P/E (TTM)
13.5x
ROE
17.3%
D/E
0.0x
Dividend %
4.3%
AI CONVICTION THESIS

Cricut runs a high-margin subscription and consumables business attached to its installed base of cutting machines, sits on net cash and returns capital through dividends and buybacks, which supports the Q86 score. The insider activity is trivially small in both directions and reads as routine plan activity. No accounting, distress or governance issue is known.

COMPANY DESCRIPTION

Cricut, Inc. provides a connected machine platform that empowers users to create personalized craft and DIY projects, comprising smart cutting machines, a design software ecosystem, and proprietary materials. The company fosters a loyal community of users and benefits from its integrated hardware and software offering. Cricut is a market leader in the smart cutting machine category, known for its user-friendly interface and extensive content library.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue886.3M765.1M712.5M708.8M-7.2%705.6M692.0M696.8M-0.8%
EPS1.120.991.121.387.3%0.340.690.75-26.3%
Shares55.0M55.0M55.0M55.0M0.0%55.0M
Debt19.4M14.2M15.2M11.6M-15.7%10.7M
Equity672.7M534.9M466.8M343.6M-20.1%
Op CF117.7M288.1M265.0M200.2M19.4%165.9M
Inv CF-107.9M-48.8M-18.3M60.7M
Fin CF-26.2M-322.2M-156.4M-237.4M
Loading 1Y...
PRICE (1Y)-0.2%
4.254.374.494.614.73Jun 11Jul 6Jul 24
SMA 50SMA 200
Close
$4.46
RSI (14)
55.4
52W High
$6.64
From 52W High
0.7%

SCORE BREAKDOWN

Quality
86
ROIC
30.2%94.7
ROE
17.3%79.5
GP/Assets
66.4%93.7
Op. Margin
14.4%73.4
FCF/Assets
13.7%87.7
Piotroski
892.8
Int. Cover
50.0x84.6
D/E Ratio
0.03x78.5
Current Ratio
2.72x67.3
Value
77
P/E (TTM)
13.5x83.4
EV/EBITDA
7.6x81.6
P/FCF
11.8x79.4
P/B
2.7x53.4
P/S
1.4x71.0
Div Yield
4.3%86.6
Momentum
51
52W High %
67%59.8
RS 6M
-3%64.0
SMA 50/200
0.96x36.4
EPS Rev 4W
0.0%73.6
EPS Rev 12W
+21.8%88.9
EPS Improve
-44%4.8
Q Growth
-15%24.9

FUNDAMENTALS

Market Cap
$936M
P/E (Forward)
24.2x
Gross Margin
54.6%

SECTOR PEERS

Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of CRCT are excluded.

TickerCompanyMkt CapStockRankSignal
CRCTCricut, Inc.(you)$936M99STRONG BUY
CRSRCorsair Gaming, Inc.$1.1B81STRONG BUY
ALOTAstroNova, Inc.$223M81STRONG BUY
DDD3D Systems Corporation$420M54HOLD
HPQ.MXHP Inc.$20.6B99STRONG BUY
SSYSStratasys Ltd.$697M39HOLD
OSSOne Stop Systems, Inc.$309M42HOLD
TACTTransAct Technologies Incorporated$52M76BUY
UMACUnusual Machines, Inc.$925M18STRONG SELL
6933.TWAmax Holding Co., Ltd.$183M49HOLD

Peer medians: ROE 7.5% · P/E 37.2x · Gross margin 53.1%

Cricut, Inc. (CRCT) — Stock Score Summary

Cricut, Inc. (CRCT) has a MoatMap StockRank of 99/100 based on Quality (86/100), Value (77/100), and Momentum (51/100) factor scores. The current signal is STRONG BUY. Cricut runs a high-margin subscription and consumables business attached to its installed base of cutting machines, sits on net cash and returns capital through dividends and buybacks, which supports the Q86 score. The insider activity is trivially small in both directions and reads as routine plan activity. No accounting, distress or governance issue is known.

Cricut, Inc. provides a connected machine platform that empowers users to create personalized craft and DIY projects, comprising smart cutting machines, a design software ecosystem, and proprietary materials. The company fosters a loyal community of users and benefits from its integrated hardware and software offering. Cricut is a market leader in the smart cutting machine category, known for its user-friendly interface and extensive content library.

Key Financial Metrics

Price$4.46
Market Cap$936M
P/E (TTM)13.53
P/E (Forward)24.21
Price/Book2.70
Return on Equity17.3%
Return on Invested Capital30.2%
Debt/Equity0.03x
Gross Margin54.6%
Operating Margin14.4%
Revenue Growth-1.9%
Dividend Yield4.3%
Free Cash Flow$80M

Cricut, Inc. operates in the Computer Hardware industry, part of the Technology sector (United States).

Frequently Asked Questions

What is Cricut, Inc.’s (CRCT) StockRank?
MoatMap’s StockRank for Cricut, Inc. (CRCT) is 99/100, with a Strong Buy signal. It is a composite of Quality (86), Value (77), and Momentum (51) factor ranks across MoatMap’s 20,000+ stock universe.
Does Cricut, Inc. have an economic moat?
Cricut, Inc. (CRCT) has a Quality factor score of 86/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Cricut, Inc. a buy, hold, or sell?
MoatMap’s current signal for Cricut, Inc. (CRCT) is Strong Buy, based on a StockRank of 99/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Cricut, Inc. in?
Cricut, Inc. (CRCT) operates in the Technology sector, specifically the Computer Hardware industry (United States).