Cricut, Inc. (CRCT) — Stock Score Summary

Cricut, Inc. (CRCT) has a MoatMap StockRank of 96/100 based on Quality (83/100), Value (79/100), and Momentum (27/100) factor scores. The current signal is STRONG BUY. Cricut manufactures DIY crafting machines. It is a highly discretionary consumer product facing a post-pandemic growth hangover, with no clear structural macro tailwinds.

Cricut, Inc. provides a connected machine platform that empowers users to create personalized craft and DIY projects, comprising smart cutting machines, a design software ecosystem, and proprietary materials. The company fosters a loyal community of users and benefits from its integrated hardware and software offering. Cricut is a market leader in the smart cutting machine category, known for its user-friendly interface and extensive content library.

Key Financial Metrics

Price$4.40
Market Cap$867M
P/E (TTM)12.15
P/E (Forward)21.74
Price/Book2.43
Return on Equity17.3%
Return on Invested Capital30.2%
Debt/Equity2.99
Gross Margin54.6%
Operating Margin14.4%
Revenue Growth-1.9%
Dividend Yield4.8%
Free Cash Flow$80M

Cricut, Inc. operates in the Computer Hardware industry, part of the Technology sector (United States).

Frequently Asked Questions

What is Cricut, Inc.’s (CRCT) StockRank?
MoatMap’s StockRank for Cricut, Inc. (CRCT) is 96/100, with a Strong Buy signal. It is a composite of Quality (83), Value (79), and Momentum (27) factor ranks across MoatMap’s 19,000+ stock universe.
Does Cricut, Inc. have an economic moat?
Cricut, Inc. (CRCT) has a Quality factor score of 83/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Cricut, Inc. a buy, hold, or sell?
MoatMap’s current signal for Cricut, Inc. (CRCT) is Strong Buy, based on a StockRank of 96/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Cricut, Inc. in?
Cricut, Inc. (CRCT) operates in the Technology sector, specifically the Computer Hardware industry (United States).
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