e.l.f. Beauty, Inc. (ELF) has a MoatMap StockRank of 4/100 based on Quality (46/100), Value (11/100), and Momentum (22/100) factor scores. The current signal is STRONG SELL. While historically a high-growth consumer darling with strong brand momentum, the stock does not align with our active 18-month macro themes and faces a strong sell signal amid decelerating consumer discretionary spend.
e.l.f. Beauty is a multi-brand beauty company offering cosmetics, skincare, and clean beauty products under brands like e.l.f. Cosmetics. It boasts strong brand resonance with Gen Z and Millennial consumers, a digitally native marketing approach, and a successful strategy of offering high-quality, affordable products. The company is a rapidly growing, digitally savvy beauty firm that has disrupted the market with its value proposition.
| Price | $51.98 |
| Market Cap | $3.4B |
| P/E (TTM) | 123.02 |
| P/E (Forward) | 14.83 |
| Price/Book | 12.16 |
| Return on Equity | -0.3% |
| Return on Invested Capital | 15.1% |
| Debt/Equity | 81.10 |
| Gross Margin | 61.0% |
| Operating Margin | 1.7% |
| Revenue Growth | 35.1% |
| Free Cash Flow | $84M |
e.l.f. Beauty, Inc. operates in the Household & Personal Products industry, part of the Consumer Defensive sector (United States).