What is General Mills, Inc.'s (GIS.MX) StockRank?

MoatMap's StockRank for General Mills, Inc. (GIS.MX) is 78/100, with a Buy signal. This is a composite score combining Quality (61), Value (82), and Momentum (25) factor ranks across MoatMap's 20,000+ stock universe.

Does General Mills, Inc. have an economic moat?

General Mills, Inc. (GIS.MX) has a Quality factor score of 61/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is General Mills, Inc. a buy, hold, or sell?

MoatMap's current signal for General Mills, Inc. (GIS.MX) is Buy, based on a StockRank of 78/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.

What sector is General Mills, Inc. in?

General Mills, Inc. (GIS.MX) operates in the Consumer Defensive sector, specifically the Packaged Foods industry (United States).

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GIS.MX

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General Mills, Inc. · Consumer Defensive · United States · $18.8B · Avg Vol: $36K/d

StockRank

P/E (TTM)

8.6x

ROE

23.6%

D/E

2.2x

Dividend %

6.9%

Director Trades · 180d

None in 180d →

Buybacks · 180d

None in 180d →

AI CONVICTION THESIS

General Mills is a high-quality consumer defensive business, but it lacks the high-growth runway and asymmetric macro tailwinds required to generate outsized returns over our 18-month horizon.

COMPANY DESCRIPTION

General Mills, Inc. is a leading global manufacturer and marketer of branded consumer foods, including Cheerios, Blue Buffalo, and Yoplait. The company's competitive moat is built on its portfolio of highly recognizable, trusted brands that command premium shelf space and strong consumer loyalty. General Mills operates as a stable, cash-generative market leader with significant scale advantages in distribution, marketing, and procurement.

FINANCIAL SUMMARY (USD)

Year	2022	2023	2024	2025	CAGR
Revenue	19.0B	20.1B	19.9B	19.5B	0.9%
EPS	4.46	4.36	4.34	4.12	-2.6%
Shares	754.6M	754.6M	754.6M	754.6M	+0.0%
Debt	12.0B	12.1B	13.3B	15.3B	8.5%
Equity	10.5B	10.4B	9.4B	9.2B	-4.4%
Op CF	3.3B	2.8B	3.3B	2.9B	-4.2%
Inv CF	-1.7B	-346.4M	-1.2B	-1.8B	—
Fin CF	-2.5B	-2.4B	-2.3B	-1.2B	—

PRICE (1Y)+7.7%

SMA 50SMA 200

$35.27

RSI (14)

75.3

52W High

$57.66

From 52W High

0.6%

SCORE BREAKDOWN

Quality

ROIC

13.4%67.3

ROE

23.6%87.4

GP/Assets

319.4%99.3

Op. Margin

19.2%83.9

FCF/Assets

118.7%99.8

Piotroski

524.7

Int. Cover

6.2x36.0

D/E Ratio

2.18x6.6

Current Ratio

0.56x4.2

Value

P/E (TTM)

8.6x88.6

EV/EBITDA

6.3x74.2

P/FCF

8.3x77.5

P/B

0.2x98.2

P/S

1.0x49.2

Div Yield

6.9%92.7

Momentum

52W High %

61%24.1

RS 6M

-33%37.4

SMA 50/200

0.77x6.6

EPS Rev 4W

—N/A

EPS Rev 12W

—N/A

EPS Improve

—N/A

Q Growth

-13%27.7

FUNDAMENTALS

Market Cap

$18.8B

P/E (Forward)

—

Gross Margin

33.1%

SECTOR PEERS

Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of GIS.MX are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
GIS.MX	General Mills, Inc.(you)	$18.8B	78	BUY
KHC	The Kraft Heinz Company	$28.1B	65	BUY
INGR	Ingredion Incorporated	$6.1B	77	BUY
SJM	The J. M. Smucker Company	$12.4B	59	HOLD
SFD	Smithfield Foods, Inc.	$9.9B	92	STRONG BUY
HRL	Hormel Foods Corporation	$14.6B	53	HOLD
MKC.MX	McCormick & Company, Incorporated	$13.7B	49	HOLD
CPB	The Campbell's Company	$6.8B	59	HOLD
CAG	Conagra Brands, Inc.	$6.7B	56	HOLD
DAR	Darling Ingredients Inc.	$8.3B	45	HOLD

Peer medians: ROE 13.8% · P/E 21.7x · Gross margin 34.7%

General Mills, Inc. (GIS.MX) — Stock Score Summary

General Mills, Inc. (GIS.MX) has a MoatMap StockRank of 78/100 based on Quality (61/100), Value (82/100), and Momentum (25/100) factor scores. The current signal is BUY. General Mills is a high-quality consumer defensive business, but it lacks the high-growth runway and asymmetric macro tailwinds required to generate outsized returns over our 18-month horizon.

Key Financial Metrics

Price	$35.27
Market Cap	$18.8B
P/E (TTM)	8.61
Price/Book	0.19
Return on Equity	23.6%
Return on Invested Capital	13.4%
Debt/Equity	217.63
Gross Margin	33.1%
Operating Margin	19.2%
Revenue Growth	2.2%
Dividend Yield	6.9%
Free Cash Flow	$2.3B

General Mills, Inc. operates in the Packaged Foods industry, part of the Consumer Defensive sector (United States).

Frequently Asked Questions

What is General Mills, Inc.’s (GIS.MX) StockRank?: MoatMap’s StockRank for General Mills, Inc. (GIS.MX) is 78/100, with a Buy signal. It is a composite of Quality (61), Value (82), and Momentum (25) factor ranks across MoatMap’s 20,000+ stock universe.
Does General Mills, Inc. have an economic moat?: General Mills, Inc. (GIS.MX) has a Quality factor score of 61/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is General Mills, Inc. a buy, hold, or sell?: MoatMap’s current signal for General Mills, Inc. (GIS.MX) is Buy, based on a StockRank of 78/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is General Mills, Inc. in?: General Mills, Inc. (GIS.MX) operates in the Consumer Defensive sector, specifically the Packaged Foods industry (United States).