HARVIA.HE

BuyPremium GrowerAI neutral

Harvia Oyj · Consumer Cyclical · Finland · $937M

EUR 42.85 -0.7% · close 7 Oct · scored 9 Oct

Premium Grower: Strong business with the market behind it, priced at a premium.

Read our full research report on HARVIA.HE (Sep 2026), free
70
StockRank
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Quality
73
Value
21
Momentum
70

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P/E (TTM)
28.2x
peers 14.5x
ROE
22.9%
peers 6.0%
D/E
0.8x
peers 0.7x
Dividend %
1.8%
trailing yield
AI CONVICTION THESIS

Harvia is a Finnish maker of sauna heaters and saunas. It has reported record results and very fast growth in North America, where the sauna and wellness trend is visible and consumer-led, and management talks of growing many times over. It is a strong niche brand with good quality metrics. However, the value score of 22 shows the shares already reflect much of the growth, forward forecasts were cut by 1.6%, and insiders have been small net sellers.

ABOUT HARVIA OYJ

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Harvia Oyj is the global market leader in the sauna and spa industry, manufacturing a comprehensive range of sauna heaters, cabins, and accessories. The company's competitive moat is established through its strong global brand recognition, extensive distribution network, and high-margin aftermarket sales of replacement heaters. Harvia is a highly profitable, cash-generative niche leader benefiting from global wellness and self-care trends.

FINANCIAL SUMMARY (EUR)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue172.4M150.5M175.2M198.9M4.9%212.1M228.7M256.9M13.7%
EPS (EUR)1.451.251.301.41-0.9%1.521.772.1623.7%
Shares18.7M18.7M18.7M18.7M+0.1%18.7M———
Debt79.8M78.2M103.7M102.9M8.8%103.2M———
Equity97.3M107.6M122.8M129.4M10.0%————
Op CF24.3M39.1M31.7M35.0M12.8%34.0M———
Inv CF-3.4M-5.8M-30.1M-14.6M—————
Fin CF-11.3M-17.6M3.7M-20.4M—————
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PRICE (1Y) · EUR-6.2%
42.042.943.844.845.726 Aug17 Sep7 Oct
SMA 50SMA 200

Price checkExperimental
SwingsBumpy

Calmer than 51% of stocks we rank over the past year (41% a year).

How this is worked out

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
EUR 42.85
RSI (14)
46.7
52-Week Range-10.1% from high
Low EUR 30.71High EUR 47.65

SCORE BREAKDOWN

Quality
73
ROIC
15.3%75.3
ROE
22.9%87.1
GP/Assets
48.2%78.2
Op. Margin
16.2%85.4
FCF/Assets
7.4%71.1
Piotroski
777.2
Int. Cover
11.3x58.3
D/E Ratio
0.77x33.0
Current Ratio
3.15x85.5
Value
21
P/E (TTM)
28.2x27.2
EV/EBITDA
18.4x21.1
P/FCF
40.8x20.5
P/B
6.0x12.3
P/S
3.8x11.9
Div Yield
1.8%35.3
Momentum
70
52W High %
90%83.1
RS 6M
23%86.7
SMA 50/200
1.09x81.0
EPS Rev 4W
-3.1%19.7
EPS Rev 12W
+3.3%85.6
EPS Improve
+46%52.3
Q Growth
26%59.9

FUNDAMENTALS

Market Cap
$937M
P/E (Forward)
19.4x
Gross Margin
62.7%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of HARVIA.HE are excluded.

TickerCompanyMkt CapStockRankSignal
HARVIA.HEHarvia Oyj(you)$937M70Buy
RAP1V.HERapala VMC Corporation$73M83Strong Buy
ASAmer Sports, Inc.$15.7B50Hold
FRAMERY.HEFramery Group Oyj$603M74Buy
MEKKO.HEMarimekko Oyj$439M72Buy
LINDEX.HELindex Group Oyj$437M65Buy
PUUILO.HEPuuilo Oyj$1.7B84Strong Buy
HUH1V.HEHuhtamäki Oyj$3.6B69Buy
FSKRS.HEFiskars Oyj Abp$1.2B43Hold
NOHO.HENoHo Partners Oyj$184M72Buy

Peer medians: ROE 6.0% · P/E 14.5x · Gross margin 39.7%

Company Deep Dive

Read the full research report: business segments breakdown, earnings transcripts review, management credibility analysis, competitive landscape, and scenarios.

View Deep Dive

Harvia Oyj (HARVIA.HE): Stock Score Summary

Harvia Oyj (HARVIA.HE) has a MoatMap StockRank of 70/100 based on Quality (73/100), Value (21/100), and Momentum (70/100) factor scores. The current signal is BUY. Harvia is a Finnish maker of sauna heaters and saunas. It has reported record results and very fast growth in North America, where the sauna and wellness trend is visible and consumer-led, and management talks of growing many times over. It is a strong niche brand with good quality metrics. However, the value score of 22 shows the shares already reflect much of the growth, forward forecasts were cut by 1.6%, and insiders have been small net sellers.

Harvia Oyj is the global market leader in the sauna and spa industry, manufacturing a comprehensive range of sauna heaters, cabins, and accessories. The company's competitive moat is established through its strong global brand recognition, extensive distribution network, and high-margin aftermarket sales of replacement heaters. Harvia is a highly profitable, cash-generative niche leader benefiting from global wellness and self-care trends.

Key Financial Metrics

PriceEUR 42.85
Market Cap$937M
P/E (TTM)28.18
P/E (Forward)19.36
Price/Book6.01
Return on Equity22.9%
Return on Invested Capital15.3%
Debt/Equity0.77x
Gross Margin62.7%
Operating Margin16.2%
Revenue Growth11.3%
Dividend Yield1.8%
Free Cash Flow$23M

Harvia Oyj operates in the Leisure industry, part of the Consumer Cyclical sector (Finland).

Frequently Asked Questions

What is Harvia Oyj’s (HARVIA.HE) StockRank?
MoatMap’s StockRank for Harvia Oyj (HARVIA.HE) is 70/100, with a Buy signal. It is a composite of Quality (73), Value (21), and Momentum (70) factor ranks across MoatMap’s universe of 24,000+ stocks.
Does Harvia Oyj have an economic moat?
Harvia Oyj (HARVIA.HE) has a Quality factor score of 73/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Harvia Oyj a buy, hold, or sell?
MoatMap’s current signal for Harvia Oyj (HARVIA.HE) is Buy, based on a StockRank of 70/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Harvia Oyj in?
Harvia Oyj (HARVIA.HE) operates in the Consumer Cyclical sector, specifically the Leisure industry (Finland).