HelloFresh SE (HFG.DE) — Stock Score Summary

HelloFresh SE (HFG.DE) has a MoatMap StockRank of 33/100 based on Quality (33/100), Value (64/100), and Momentum (24/100) factor scores. The current signal is SELL. HelloFresh operates a low-moat, highly promotional meal-kit model with high customer churn. It lacks the structural pricing power and asset-light characteristics required for a long-term compounder, and faces headwinds from cooling post-pandemic consumer demand.

HelloFresh SE is the world's leading direct-to-consumer meal kit provider, operating across North America, Europe, and the Asia-Pacific region. Its competitive moat is built on massive global scale, automated production facilities, and a sophisticated data-driven supply chain that minimizes food waste. As the undisputed market leader in active meal kits, HelloFresh is actively diversifying into the high-margin, ready-to-eat meal sector.

Key Financial Metrics

Price$4.80
Market Cap$723M
P/E (Forward)8.05
Price/Book1.00
Return on Equity-3.7%
Return on Invested Capital-1.8%
Debt/Equity124.84
Gross Margin61.1%
Operating Margin-3.5%
Revenue Growth-13.2%
Free Cash Flow$254M

HelloFresh SE operates in the Restaurants industry, part of the Consumer Cyclical sector (Germany).

Frequently Asked Questions

What is HelloFresh SE’s (HFG.DE) StockRank?
MoatMap’s StockRank for HelloFresh SE (HFG.DE) is 33/100, with a Sell signal. It is a composite of Quality (33), Value (64), and Momentum (24) factor ranks across MoatMap’s 19,000+ stock universe.
Does HelloFresh SE have an economic moat?
HelloFresh SE (HFG.DE) has a Quality factor score of 33/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is HelloFresh SE a buy, hold, or sell?
MoatMap’s current signal for HelloFresh SE (HFG.DE) is Sell, based on a StockRank of 33/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is HelloFresh SE in?
HelloFresh SE (HFG.DE) operates in the Consumer Cyclical sector, specifically the Restaurants industry (Germany).
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