The Honest Company, Inc. (HNST) — Stock Score Summary

The Honest Company, Inc. (HNST) has a MoatMap StockRank of 62/100 based on Quality (52/100), Value (37/100), and Momentum (57/100) factor scores. The current signal is HOLD. The Honest Company operates in a highly competitive consumer space with weak pricing power and brand equity that has failed to translate into consistent free cash flow generation.

The Honest Company, Inc. is a consumer goods enterprise offering a diversified portfolio of "clean" and ethically sourced baby, beauty, personal care, and household products. The company leverages strong brand recognition, built on a foundation of transparency and ingredient integrity, to cultivate loyalty among consumers prioritizing non-toxic and environmentally conscious choices, differentiating itself in the competitive consumer staples market.

Key Financial Metrics

Price$3.36
Market Cap$408M
P/E (Forward)26.14
Price/Book2.19
Return on Equity-10.9%
Return on Invested Capital-8.2%
Debt/Equity6.96
Gross Margin39.7%
Operating Margin0.8%
Revenue Growth-19.7%
Free Cash Flow$48M

The Honest Company, Inc. operates in the Household & Personal Products industry, part of the Consumer Defensive sector (United States).

Frequently Asked Questions

What is The Honest Company, Inc.’s (HNST) StockRank?
MoatMap’s StockRank for The Honest Company, Inc. (HNST) is 62/100, with a Hold signal. It is a composite of Quality (52), Value (37), and Momentum (57) factor ranks across MoatMap’s 19,000+ stock universe.
Does The Honest Company, Inc. have an economic moat?
The Honest Company, Inc. (HNST) has a Quality factor score of 52/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is The Honest Company, Inc. a buy, hold, or sell?
MoatMap’s current signal for The Honest Company, Inc. (HNST) is Hold, based on a StockRank of 62/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is The Honest Company, Inc. in?
The Honest Company, Inc. (HNST) operates in the Consumer Defensive sector, specifically the Household & Personal Products industry (United States).
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