What is Nu Skin Enterprises, Inc.'s (NUS) StockRank?

MoatMap's StockRank for Nu Skin Enterprises, Inc. (NUS) is 79/100, with a Buy signal. This is a composite score combining Quality (62), Value (93), and Momentum (19) factor ranks across MoatMap's 20,000+ stock universe.

Does Nu Skin Enterprises, Inc. have an economic moat?

Nu Skin Enterprises, Inc. (NUS) has a Quality factor score of 62/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is Nu Skin Enterprises, Inc. a buy, hold, or sell?

MoatMap's current signal for Nu Skin Enterprises, Inc. (NUS) is Buy, based on a StockRank of 79/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.

What sector is Nu Skin Enterprises, Inc. in?

Nu Skin Enterprises, Inc. (NUS) operates in the Consumer Defensive sector, specifically the Household & Personal Products industry (United States).

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NUS

BUYFLAG

Nu Skin Enterprises, Inc. · Consumer Defensive · United States · $247M · Avg Vol: $4M/d

StockRank

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P/E (TTM)

4.8x

ROE

7.0%

D/E

0.4x

Dividend %

4.6%

AI CONVICTION THESIS

Nu Skin has exceptional value V93 and quality Q62 with a buyback on file, but momentum at M19 is among the lowest in this run and far below the calibrated floor, and insiders sold, so stage one fails.

COMPANY DESCRIPTION

Nu Skin Enterprises, Inc. is a global beauty and wellness company that develops and distributes premium personal care products and nutritional supplements. The company's competitive moat is driven by its proprietary ageLOC anti-aging product line and a vast, global direct-selling network of independent brand affiliates. It operates as a leading multi-level marketing enterprise with a highly scalable distribution model and significant geographic diversification, particularly in Asia.

FINANCIAL SUMMARY (USD)

Year	2022	2023	2024	2025	CAGR	TTM
Revenue	2.2B	2.0B	1.7B	1.5B	-12.6%	1.4B
EPS	2.10	0.17	-2.95	3.25	15.7%	1.10
Shares	49.5M	49.5M	49.8M	48.2M	-2.6%	48.6M
Debt	520.5M	607.3M	478.2M	306.6M	-16.2%	303.2M
Equity	897.3M	822.0M	651.5M	805.2M	-3.5%	—
Op CF	108.1M	118.6M	111.7M	80.3M	-9.4%	76.0M
Inv CF	-67.1M	-134.5M	-38.0M	170.7M	—	—
Fin CF	-99.5M	10.7M	-133.2M	-202.4M	—	—

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PRICE (1Y)+4.8%

SMA 50SMA 200

$5.29

RSI (14)

55.1

52W High

$14.29

From 52W High

0.4%

SCORE BREAKDOWN

Quality

ROIC

18.4%82.3

ROE

7.0%37.8

GP/Assets

71.1%91.9

Op. Margin

1.8%20.4

FCF/Assets

4.4%49.4

Piotroski

772.7

Int. Cover

15.1x55.2

D/E Ratio

0.38x52.1

Current Ratio

2.04x65.0

Value

P/E (TTM)

4.8x96.5

EV/EBITDA

2.7x95.5

P/FCF

4.0x89.8

P/B

0.3x97.1

P/S

0.2x92.1

Div Yield

4.6%77.0

Momentum

52W High %

37%4.7

RS 6M

-55%3.2

SMA 50/200

0.66x2.7

EPS Rev 4W

0.0%82.3

EPS Rev 12W

—N/A

EPS Improve

+20%39.7

Q Growth

-98%0.1

FUNDAMENTALS

Market Cap

$247M

P/E (Forward)

4.0x

Gross Margin

69.3%

SECTOR PEERS

Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of NUS are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
NUS	Nu Skin Enterprises, Inc.(you)	$247M	79	BUY
MAGN	Magnera Corporation	$488M	73	BUY
ACU	Acme United Corporation	$206M	62	HOLD
HELE	Helen of Troy Limited	$663M	75	BUY
950140.KQ	Englewood Lab, Inc.	$103M	65	HOLD
EPC	Edgewell Personal Care Company	$1.3B	76	BUY
HNST	The Honest Company, Inc.	$417M	50	HOLD
SPB	Spectrum Brands Holdings, Inc.	$2.0B	84	STRONG BUY
NWL	Newell Brands Inc.	$2.2B	64	HOLD
IPAR	Interparfums, Inc.	$3.9B	85	STRONG BUY

Peer medians: ROE 12.3% · P/E 21.6x · Gross margin 35.0%

Nu Skin Enterprises, Inc. (NUS) — Stock Score Summary

Nu Skin Enterprises, Inc. (NUS) has a MoatMap StockRank of 79/100 based on Quality (62/100), Value (93/100), and Momentum (19/100) factor scores. The current signal is BUY. Nu Skin has exceptional value V93 and quality Q62 with a buyback on file, but momentum at M19 is among the lowest in this run and far below the calibrated floor, and insiders sold, so stage one fails.

Key Financial Metrics

Price	$5.29
Market Cap	$247M
P/E (TTM)	4.85
P/E (Forward)	4.04
Price/Book	0.33
Return on Equity	7.0%
Return on Invested Capital	18.4%
Debt/Equity	0.38x
Gross Margin	69.3%
Operating Margin	1.8%
Revenue Growth	-12.0%
Dividend Yield	4.6%
Free Cash Flow	$62M

Nu Skin Enterprises, Inc. operates in the Household & Personal Products industry, part of the Consumer Defensive sector (United States).

Frequently Asked Questions

What is Nu Skin Enterprises, Inc.’s (NUS) StockRank?: MoatMap’s StockRank for Nu Skin Enterprises, Inc. (NUS) is 79/100, with a Buy signal. It is a composite of Quality (62), Value (93), and Momentum (19) factor ranks across MoatMap’s 20,000+ stock universe.
Does Nu Skin Enterprises, Inc. have an economic moat?: Nu Skin Enterprises, Inc. (NUS) has a Quality factor score of 62/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Nu Skin Enterprises, Inc. a buy, hold, or sell?: MoatMap’s current signal for Nu Skin Enterprises, Inc. (NUS) is Buy, based on a StockRank of 79/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Nu Skin Enterprises, Inc. in?: Nu Skin Enterprises, Inc. (NUS) operates in the Consumer Defensive sector, specifically the Household & Personal Products industry (United States).