Nu Skin Enterprises, Inc. (NUS) — Stock Score Summary

Nu Skin Enterprises, Inc. (NUS) has a MoatMap StockRank of 77/100 based on Quality (62/100), Value (90/100), and Momentum (9/100) factor scores. The current signal is BUY. Nu Skin is a multi-level marketing consumer company facing structural headwinds, declining active customer counts, and regulatory scrutiny. It lacks any alignment with our core macro themes and fails the Terry Smith quality filter due to low organic growth and a fragile business model.

Nu Skin Enterprises, Inc. is a global beauty and wellness company that develops and distributes premium personal care products and nutritional supplements. The company's competitive moat is driven by its proprietary ageLOC anti-aging product line and a vast, global direct-selling network of independent brand affiliates. It operates as a leading multi-level marketing enterprise with a highly scalable distribution model and significant geographic diversification, particularly in Asia.

Key Financial Metrics

Price$5.36
Market Cap$291M
P/E (TTM)4.93
P/E (Forward)4.03
Price/Book0.33
Return on Equity7.0%
Return on Invested Capital18.4%
Debt/Equity38.19
Gross Margin69.3%
Operating Margin1.8%
Revenue Growth-12.0%
Dividend Yield4.5%
Free Cash Flow$62M

Nu Skin Enterprises, Inc. operates in the Household & Personal Products industry, part of the Consumer Defensive sector (United States).

Frequently Asked Questions

What is Nu Skin Enterprises, Inc.’s (NUS) StockRank?
MoatMap’s StockRank for Nu Skin Enterprises, Inc. (NUS) is 77/100, with a Buy signal. It is a composite of Quality (62), Value (90), and Momentum (9) factor ranks across MoatMap’s 19,000+ stock universe.
Does Nu Skin Enterprises, Inc. have an economic moat?
Nu Skin Enterprises, Inc. (NUS) has a Quality factor score of 62/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Nu Skin Enterprises, Inc. a buy, hold, or sell?
MoatMap’s current signal for Nu Skin Enterprises, Inc. (NUS) is Buy, based on a StockRank of 77/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Nu Skin Enterprises, Inc. in?
Nu Skin Enterprises, Inc. (NUS) operates in the Consumer Defensive sector, specifically the Household & Personal Products industry (United States).
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