NUS
Bargain BinNu Skin Enterprises, Inc. · Consumer Defensive · United States · $233M cap · $2.1M/day traded
$4.01 +3.1% · close 12 Nov · scored 13 Nov
Bargain Bin: Looks like a bargain; the quality and the trend say why it is in the bin.
As of 13 Nov 2026, the MoatMap Score for Nu Skin Enterprises, Inc. (NUS) is 32/100, ranked against 25,000+ stocks in 38 markets (Quality 40, Value 63, Momentum 19, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
ABOUT NU SKIN ENTERPRISES, INC.
Read
Nu Skin Enterprises, Inc. is a global beauty and wellness company that develops and distributes premium personal care products and nutritional supplements. The company's competitive moat is driven by its proprietary ageLOC anti-aging product line and a vast, global direct-selling network of independent brand affiliates. It operates as a leading multi-level marketing enterprise with a highly scalable distribution model and significant geographic diversification, particularly in Asia.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 2.2B | 2.0B | 1.7B | 1.5B | -12.6% | 1.3B | 1.3B | 1.4B | -2.8% |
| EPS | 2.10 | 0.17 | -2.95 | 3.25 | 15.7% | -4.86 | 2.10 | 2.97 | -4.4% |
| Shares | 49.5M | 49.5M | 49.8M | 48.2M | -2.6% | 48.7M | — | — | — |
| Debt | 520.5M | 607.3M | 478.2M | 306.6M | -16.2% | 252.4M | — | — | — |
| Equity | 897.3M | 822.0M | 651.5M | 805.2M | -3.5% | — | — | — | — |
| Op CF | 108.1M | 118.6M | 111.7M | 80.3M | -9.4% | 80.3M | — | — | — |
| Inv CF | -67.1M | -134.5M | -38.0M | 170.7M | — | — | — | — | — |
| Fin CF | -99.5M | 10.7M | -133.2M | -202.4M | — | — | — | — | — |
Made a new 52-week low in the latest session, 65% below its 52-week high. The fall has not stopped yet.
Swung more than 55% of stocks we rank over the past year (volatility 45% a year).
How this is worked out
The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.
- Still falling (this stock): It set a new 52-week low in the last two weeks, after a deep fall.
- Finding a floor: It fell hard, but has set no new low for more than two weeks.
- Turning up: It has climbed off its low and is back above a rising 50-day average.
- In an uptrend: It is near its 52-week high and above its 200-day average.
- No clear trend: None of the above: no recent deep fall and no steady climb.
- No read yet: Not enough price history yet: it needs a year of trading.
In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.
The exact rules
Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of NUS are excluded.
| Ticker | Company | Mkt Cap | Score |
|---|---|---|---|
| NUS | Nu Skin Enterprises, Inc.(you) | $233M | 32 |
| SKIN | SkinHealth Systems Inc. | $71M | 39 |
| GROV | Grove Collaborative Holdings, Inc. | $55M | 16 |
| ACU | Acme United Corporation | $243M | 77 |
| HELE | Helen of Troy Limited | $657M | 59 |
| EPC | Edgewell Personal Care Company | $1.3B | 51 |
| MAGN | Magnera Corporation | $428M | 76 |
| SLSN | Solesence, Inc. | $57M | 3 |
| HNST | The Honest Company, Inc. | $515M | 74 |
| NWL | Newell Brands Inc. | $2.3B | 52 |
Peer medians: ROE 9.3% · P/E 20.2x · Gross margin 34.6%
Company Deep Dive
A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.