Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.
HOG
BuySecond WindFLAGHarley-Davidson, Inc. · Consumer Cyclical · United States · $2.9B · Avg Vol: $48M/d
Harley-Davidson has value V62 and momentum M64 with a buyback on file, but quality at Q48 is below the calibrated floor, so stage one fails. Insider selling is separately adverse.
COMPANY DESCRIPTION
Harley-Davidson, Inc. manufactures and sells heavyweight motorcycles, parts, accessories, and offers related financial services globally. The company's significant competitive moat is its iconic global brand and intensely loyal customer base, cultivated over a century of heritage and lifestyle association. Harley-Davidson is a niche market leader for premium cruisers, currently executing a strategic plan to revitalize its core business and expand into electric motorcycle segments.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 5.8B | 5.8B | 5.2B | 4.5B | -8.1% | 4.2B | 4.7B | 4.9B | 4.7% |
| EPS | 5.01 | 4.96 | 3.46 | 2.82 | -17.4% | 1.80 | — | — | — |
| Shares | 145.9M | 136.3M | 124.3M | 111.7M | -23.4% | 104.1M | — | — | — |
| Debt | 7.0B | 7.2B | 7.0B | 3.1B | -24.0% | 2.3B | — | — | — |
| Equity | 2.9B | 3.3B | 3.2B | 3.1B | 2.7% | — | — | — | — |
| Op CF | 548.5M | 754.9M | 1.1B | 568.9M | 1.2% | — | — | — | — |
| Inv CF | -773.0M | -512.3M | -383.3M | 3.8B | — | — | — | — | — |
| Fin CF | -202.0M | -174.6M | -572.3M | -3.0B | — | — | — | — | — |
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of HOG are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| HOG | Harley-Davidson, Inc.(you) | $2.9B | 75 | Buy |
| LCII | LCI Industries | $2.5B | 60 | Hold |
| PII | Polaris Inc. | $3.6B | 46 | Hold |
| BC | Brunswick Corporation | $5.0B | 44 | Hold |
| MBUU | Malibu Boats, Inc. | $467M | 69 | Buy |
| PATK | Patrick Industries, Inc. | $2.7B | 32 | Sell |
| THO | THOR Industries, Inc. | $4.0B | 31 | Sell |
| WGO | Winnebago Industries, Inc. | $865M | 47 | Hold |
| MCFT | MasterCraft Boat Holdings, Inc. | $579M | 48 | Hold |
| CALY | Callaway Golf Company | $2.8B | 73 | Buy |
Peer medians: ROE 8.4% · P/E 19.7x · Gross margin 36.7%