Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.
HOG
BUYFLAGHarley-Davidson, Inc. · Consumer Cyclical · United States · $2.7B · Avg Vol: $75M/d
Harley-Davidson has value V62 and momentum M64 with a buyback on file, but quality at Q48 is below the calibrated floor, so stage one fails. Insider selling is separately adverse.
COMPANY DESCRIPTION
Harley-Davidson, Inc. manufactures and sells heavyweight motorcycles, parts, accessories, and offers related financial services globally. The company's significant competitive moat is its iconic global brand and intensely loyal customer base, cultivated over a century of heritage and lifestyle association. Harley-Davidson is a niche market leader for premium cruisers, currently executing a strategic plan to revitalize its core business and expand into electric motorcycle segments.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 5.8B | 5.8B | 5.2B | 4.5B | -8.1% | 4.3B | 4.7B | 4.9B | 4.7% |
| EPS | 5.01 | 4.96 | 3.46 | 2.82 | -17.4% | 2.02 | — | — | — |
| Shares | 145.9M | 136.3M | 124.3M | 111.7M | -23.4% | 105.3M | — | — | — |
| Debt | 7.0B | 7.2B | 7.0B | 3.1B | -24.0% | 2.2B | — | — | — |
| Equity | 2.9B | 3.3B | 3.2B | 3.1B | 2.7% | — | — | — | — |
| Op CF | 548.5M | 754.9M | 1.1B | 568.9M | 1.2% | 199.4M | — | — | — |
| Inv CF | -773.0M | -512.3M | -383.3M | 3.8B | — | — | — | — | — |
| Fin CF | -202.0M | -174.6M | -572.3M | -3.0B | — | — | — | — | — |
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of HOG are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| HOG | Harley-Davidson, Inc.(you) | $2.7B | 78 | BUY |
| LCII | LCI Industries | $2.5B | 60 | HOLD |
| PII | Polaris Inc. | $4.2B | 51 | HOLD |
| MCFT | MasterCraft Boat Holdings, Inc. | $588M | 71 | BUY |
| BC | Brunswick Corporation | $5.2B | 50 | HOLD |
| PATK | Patrick Industries, Inc. | $2.8B | 32 | SELL |
| THO | THOR Industries, Inc. | $4.0B | 32 | SELL |
| WGO | Winnebago Industries, Inc. | $870M | 45 | HOLD |
| MBUU | Malibu Boats, Inc. | $467M | 57 | HOLD |
| ASO | Academy Sports and Outdoors, Inc. | $2.9B | 76 | BUY |
Peer medians: ROE 10.0% · P/E 22.6x · Gross margin 37.5%