Harley-Davidson, Inc. (HOG) — Stock Score Summary

Harley-Davidson, Inc. (HOG) has a MoatMap StockRank of 72/100 based on Quality (44/100), Value (62/100), and Momentum (50/100) factor scores. The current signal is BUY. Harley-Davidson possesses an iconic brand, but it is a structurally challenged consumer cyclical facing demographic headwinds and declining volume growth. It does not meet the Terry Smith quality criteria of a high-ROIC compounder with a long reinvestment runway.

Harley-Davidson, Inc. manufactures and sells heavyweight motorcycles, parts, accessories, and offers related financial services globally. The company's significant competitive moat is its iconic global brand and intensely loyal customer base, cultivated over a century of heritage and lifestyle association. Harley-Davidson is a niche market leader for premium cruisers, currently executing a strategic plan to revitalize its core business and expand into electric motorcycle segments.

Key Financial Metrics

Price$25.49
Market Cap$2.5B
P/E (TTM)12.62
P/E (Forward)12.91
Price/Book0.84
Return on Equity7.1%
Return on Invested Capital9.1%
Debt/Equity71.43
Gross Margin28.9%
Operating Margin3.1%
Revenue Growth-11.8%
Dividend Yield3.0%
Free Cash Flow$168M

Harley-Davidson, Inc. operates in the Recreational Vehicles industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Harley-Davidson, Inc.’s (HOG) StockRank?
MoatMap’s StockRank for Harley-Davidson, Inc. (HOG) is 72/100, with a Buy signal. It is a composite of Quality (44), Value (62), and Momentum (50) factor ranks across MoatMap’s 19,000+ stock universe.
Does Harley-Davidson, Inc. have an economic moat?
Harley-Davidson, Inc. (HOG) has a Quality factor score of 44/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Harley-Davidson, Inc. a buy, hold, or sell?
MoatMap’s current signal for Harley-Davidson, Inc. (HOG) is Buy, based on a StockRank of 72/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Harley-Davidson, Inc. in?
Harley-Davidson, Inc. (HOG) operates in the Consumer Cyclical sector, specifically the Recreational Vehicles industry (United States).
Browse all ranked stocksHOG deep dive reportAI ChampionsHow we score stocksSense-check another stock