Lamar Advertising Company (LAMR) has a MoatMap StockRank of 79/100 based on Quality (66/100), Value (26/100), and Momentum (69/100) factor scores. The current signal is BUY. Lamar Advertising Company, an outdoor advertising REIT, is fundamentally a 'Real Estate' play and thus a casualty of the 'Sticky Rates & Defensive Strength' theme. While it has a strong moat (location, regulatory limits), its REIT structure and reliance on debt financing are directly challenged by higher interest rates, creating a macro headwind rather than an asymmetric opportunity.
Lamar Advertising Company operates as a real estate investment trust (REIT) focused on out-of-home advertising, primarily managing an extensive portfolio of static and digital billboards, alongside transit advertising displays. As one of the largest outdoor advertising companies in North America, Lamar benefits from its strategically located assets and a growing shift towards higher-margin digital billboards. Its REIT structure and broad client base provide a stable revenue stream from diversified local and national advertising campaigns.
| Price | $151.38 |
| Market Cap | $15.5B |
| P/E (TTM) | 27.57 |
| P/E (Forward) | 23.49 |
| Price/Book | 14.97 |
| Return on Equity | 55.2% |
| Return on Invested Capital | 12.6% |
| Debt/Equity | 504.80 |
| Gross Margin | 67.2% |
| Operating Margin | 25.3% |
| Revenue Growth | 4.4% |
| Dividend Yield | 4.3% |
| Free Cash Flow | $541M |
Lamar Advertising Company operates in the REIT - Specialty industry, part of the Real Estate sector (United States).