Niu Technologies (NIU) has a MoatMap StockRank of 7/100 based on Quality (26/100), Value (37/100), and Momentum (24/100) factor scores. The current signal is STRONG SELL. Niu Technologies has seen its brand equity and pricing power erode in the highly competitive electric two-wheeler market. It fails our Peter Lynch and Nick Sleep lenses as it has struggled to share scale economics effectively, resulting in margin contraction and market share loss.
Niu Technologies is a Chinese company that designs, manufactures, and sells premium smart electric two-wheeled vehicles, including e-scooters and e-motorcycles, primarily for urban commuters. The company differentiates itself through superior product design, integrated smart technology (IoT connectivity), and a focus on sustainable urban mobility solutions, cultivating a strong brand among tech-savvy consumers. Niu operates as a market leader in the rapidly growing smart electric two-wheeler segment, known for its innovative products and premium positioning.
| Price | $2.34 |
| Market Cap | $191M |
| P/E (Forward) | 11.79 |
| Price/Book | 1.59 |
| Return on Equity | -11.0% |
| Return on Invested Capital | -5.9% |
| Debt/Equity | 28.46 |
| Gross Margin | 19.5% |
| Operating Margin | -11.5% |
| Revenue Growth | 33.4% |
Niu Technologies operates in the Auto Manufacturers industry, part of the Consumer Cyclical sector (China).