Olaplex Holdings, Inc. (OLPX) — Stock Score Summary

Olaplex Holdings, Inc. (OLPX) has a MoatMap StockRank of 73/100 based on Quality (41/100), Value (29/100), and Momentum (86/100) factor scores. The current signal is BUY. Olaplex continues to suffer from brand dilution, intense competition in the premium haircare space, and a lack of pricing power. It fails the Terry Smith quality filter due to deteriorating fundamentals and a broken business model that relies on a turnaround narrative rather than structural compounder characteristics.

Olaplex Holdings, Inc. develops and markets patented, science-backed hair care products designed to repair and protect hair from damage. Its strong brand equity and proprietary bond-building technology create a significant competitive moat in the prestige haircare market, supported by strong professional salon endorsement and direct-to-consumer sales. The company has carved out a distinct niche through its innovative and effective formulations.

Key Financial Metrics

Price$2.03
Market Cap$1.4B
P/E (Forward)20.52
Price/Book1.56
Return on Equity-1.7%
Return on Invested Capital2.5%
Debt/Equity40.15
Gross Margin72.4%
Operating Margin-5.1%
Revenue Growth2.5%
Free Cash Flow$65M

Olaplex Holdings, Inc. operates in the Specialty Retail industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Olaplex Holdings, Inc.’s (OLPX) StockRank?
MoatMap’s StockRank for Olaplex Holdings, Inc. (OLPX) is 73/100, with a Buy signal. It is a composite of Quality (41), Value (29), and Momentum (86) factor ranks across MoatMap’s 19,000+ stock universe.
Does Olaplex Holdings, Inc. have an economic moat?
Olaplex Holdings, Inc. (OLPX) has a Quality factor score of 41/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Olaplex Holdings, Inc. a buy, hold, or sell?
MoatMap’s current signal for Olaplex Holdings, Inc. (OLPX) is Buy, based on a StockRank of 73/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Olaplex Holdings, Inc. in?
Olaplex Holdings, Inc. (OLPX) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry (United States).
Browse all ranked stocksOLPX deep dive reportAI ChampionsHow we score stocksSense-check another stock