ONON
HoldFallen FavouriteOn Holding AG · Consumer Cyclical · Switzerland · $10.9B cap · $372.8M/day traded
$32.17 -3.0% · close 27 Oct · scored 28 Oct
StockRank down 1.4 since 27 Oct.
Fallen Favourite: A good business, still expensive, and the price is falling.
Report expected 11 Nov: the next-year EPS estimate has fallen 3.7% over the last 14 weeks.
As of 28 Oct 2026, MoatMap's StockRank for On Holding AG (ONON) is 48/100, ranked against 24,000+ stocks in 35 markets (Quality 76, Value 26, Momentum 39, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
ABOUT ON HOLDING AG
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On Holding AG designs and distributes high-performance athletic footwear, apparel, and accessories, primarily known for its patented CloudTec cushioning technology. The Swiss brand commands premium pricing and high brand loyalty through a selective wholesale distribution strategy and a rapidly growing direct-to-consumer channel. It operates as a high-growth disruptor in the global premium running and lifestyle footwear market.
FINANCIAL SUMMARY (USD)
Reported in CHF
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 1.3B | 2.0B | 2.6B | 3.6B | 41.6% | 3.9B | 4.2B | 5.0B | 17.8% |
| EPS | 0.19 | 0.28 | 0.85 | 0.75 | 58.3% | 1.50 | 1.34 | — | 78.9% |
| Shares | 316.5M | 318.8M | 323.8M | 331.0M | +4.6% | 301.7M | — | — | — |
| Debt | 173.8M | 271.5M | 384.8M | 658.7M | 55.9% | 682.6M | — | — | — |
| Equity | 1.1B | 1.3B | 1.5B | 2.1B | 25.2% | — | — | — | — |
| Op CF | -237.9M | 258.4M | 580.4M | 433.7M | 29.6% | 637.5M | — | — | — |
| Inv CF | -86.9M | -52.4M | -73.8M | -94.8M | — | — | — | — | — |
| Fin CF | 6.6M | -24.3M | -63.0M | -94.7M | — | — | — | — | — |
No new 52-week low for 5 weeks, 22% above that low, but not back above a rising 50-day average.
Swung more than 61% of stocks we rank over the past year (49% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of ONON are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| ONON | On Holding AG(you) | $10.9B | 48 | Hold |
| UHRN.SW | The Swatch Group AG | $10.3B | 55 | Hold |
| ALWN.AT | Allwyn AG | $10.0B | 58 | Hold |
| SIGN.SW | SIG Group AG | $6.3B | 44 | Hold |
| APTV | Aptiv PLC | $8.9B | 37 | Hold |
| AMCR | Amcor plc | $21.3B | 58 | Hold |
| AVOL.SW | Avolta AG | $7.6B | 67 | Buy |
| VGNT | Versigent PLC | $2.9B | 75 | Buy |
| CFR.JO | Compagnie Financière Richemont SA | $115.6B | 59 | Hold |
| MOZN.SW | mobilezone holding ag | $643M | 45 | Hold |
Peer medians: ROE 5.2% · P/E 28.5x · Gross margin 53.1%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.