Pierce Group AB (publ) (PIERCE.ST) has a MoatMap StockRank of 48/100 based on Quality (56/100), Value (51/100), and Momentum (28/100) factor scores. The current signal is HOLD. Pierce Group is a European e-commerce retailer for motorcycle parts and gear. It operates in a highly cyclical, low-margin consumer discretionary niche with no structural moat, low pricing power, and high exposure to consumer spending slowdowns in Europe.
Pierce Group AB is a leading European e-commerce company specializing in gear, parts, and accessories for motorcycles and snowmobiles through brands like 24MX and XLMOTO. The company's competitive moat is driven by its scale, localized online stores across multiple European markets, and a strong portfolio of high-margin private label brands. It operates as a dominant niche e-commerce player in the off-road and on-road motorcycle segments.
| Price | $1.00 |
| Market Cap | $80M |
| P/E (TTM) | 27.38 |
| P/E (Forward) | 13.69 |
| Price/Book | 1.12 |
| Return on Equity | 4.3% |
| Return on Invested Capital | 1.0% |
| Debt/Equity | 15.00 |
| Gross Margin | 42.3% |
| Operating Margin | -0.7% |
| Revenue Growth | 5.0% |
| Free Cash Flow | $1M |
Pierce Group AB (publ) operates in the Auto Parts industry, part of the Consumer Cyclical sector (Sweden).