Rocky Brands, Inc. (RCKY) — Stock Score Summary

Rocky Brands, Inc. (RCKY) has a MoatMap StockRank of 77/100 based on Quality (53/100), Value (45/100), and Momentum (63/100) factor scores. The current signal is BUY. Rocky Brands manufactures rugged outdoor and occupational footwear. It is a small-cap consumer cyclical with high debt and low pricing power, completely lacking any structural alignment with our high-conviction macro themes.

Rocky Brands, Inc. designs, manufactures, and markets a diverse portfolio of footwear and apparel, including work, outdoor, duty, and western styles, under well-known brands like Rocky and Georgia Boot. The company leverages its multi-brand strategy and established distribution channels to serve various consumer and professional niches. Its direct control over certain manufacturing processes further supports product development and quality.

Key Financial Metrics

Price$38.06
Market Cap$291M
P/E (TTM)15.09
P/E (Forward)9.11
Price/Book1.11
Return on Equity7.6%
Return on Invested Capital9.8%
Debt/Equity51.66
Gross Margin39.8%
Operating Margin2.9%
Revenue Growth9.1%
Dividend Yield1.8%
Free Cash Flow$4M

Rocky Brands, Inc. operates in the Footwear & Accessories industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Rocky Brands, Inc.’s (RCKY) StockRank?
MoatMap’s StockRank for Rocky Brands, Inc. (RCKY) is 77/100, with a Buy signal. It is a composite of Quality (53), Value (45), and Momentum (63) factor ranks across MoatMap’s 19,000+ stock universe.
Does Rocky Brands, Inc. have an economic moat?
Rocky Brands, Inc. (RCKY) has a Quality factor score of 53/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Rocky Brands, Inc. a buy, hold, or sell?
MoatMap’s current signal for Rocky Brands, Inc. (RCKY) is Buy, based on a StockRank of 77/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Rocky Brands, Inc. in?
Rocky Brands, Inc. (RCKY) operates in the Consumer Cyclical sector, specifically the Footwear & Accessories industry (United States).
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