Roku, Inc. (ROKU) — Stock Score Summary

Roku, Inc. (ROKU) has a MoatMap StockRank of 73/100 based on Quality (63/100), Value (19/100), and Momentum (74/100) factor scores. The current signal is BUY. Roku has a massive user footprint but continues to struggle with platform monetization, hardware margins, and intense competition from tech giants (Amazon, Google, Apple). It lacks the high ROIC and pricing power of a true quality compounder.

Roku, Inc. operates a leading streaming platform, connecting millions of users to a vast array of content through its proprietary operating system and streaming devices. The company's competitive moat stems from its expansive user base, comprehensive content partnerships, and growing advertising business, making it a pivotal player in the connected TV ecosystem. Roku is distinguished by its platform-first approach, leveraging both hardware sales and content monetization as its core business model.

Key Financial Metrics

Price$127.12
Market Cap$18.3B
P/E (TTM)94.53
P/E (Forward)36.10
Price/Book7.05
Return on Equity7.8%
Return on Invested Capital3.0%
Debt/Equity18.76
Gross Margin44.2%
Operating Margin4.1%
Revenue Growth22.4%
Free Cash Flow$677M

Roku, Inc. operates in the Entertainment industry, part of the Communication Services sector (United States).

Frequently Asked Questions

What is Roku, Inc.’s (ROKU) StockRank?
MoatMap’s StockRank for Roku, Inc. (ROKU) is 73/100, with a Buy signal. It is a composite of Quality (63), Value (19), and Momentum (74) factor ranks across MoatMap’s 19,000+ stock universe.
Does Roku, Inc. have an economic moat?
Roku, Inc. (ROKU) has a Quality factor score of 63/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Roku, Inc. a buy, hold, or sell?
MoatMap’s current signal for Roku, Inc. (ROKU) is Buy, based on a StockRank of 73/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Roku, Inc. in?
Roku, Inc. (ROKU) operates in the Communication Services sector, specifically the Entertainment industry (United States).