Also trades as RUSHB.

RUSHA

HoldFallen Favourite

Rush Enterprises, Inc. · Consumer Cyclical · United States · $5.2B cap · $30.7M/day traded

$45.48 +0.3% · close 27 Oct · scored 28 Oct

Fallen Favourite: A good business, still expensive, and the price is falling.

53
StockRank
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Report expected 28 Oct: the next-year EPS estimate has fallen 32.5% over the last 14 weeks.

Quality
59
Value
44
Momentum
45

As of 28 Oct 2026, MoatMap's StockRank for Rush Enterprises, Inc. (RUSHA) is 53/100, ranked against 24,000+ stocks in 35 markets (Quality 59, Value 44, Momentum 45, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
20.3x
peers 19.1x
ROE
11.8%
peers 8.5%
D/E
0.6x
peers 1.0x
Dividend %
1.1%
trailing yield

ABOUT RUSH ENTERPRISES, INC.

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Rush Enterprises, Inc. is a leading commercial vehicle dealership network, providing new and used trucks, parts, service, and leasing solutions across the United States. Its expansive footprint and comprehensive service offerings create a strong competitive advantage, serving a broad customer base from independent operators to large fleets. The company operates as the largest dealership network for Peterbilt and International trucks, establishing it as a dominant player in the heavy-duty truck industry.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue7.1B7.9B7.8B7.4B1.5%7.2B7.7B8.6B7.5%
EPS4.714.283.853.37-10.5%2.213.794.7218.4%
Shares81.6M77.8M79.3M76.6M-6.2%91.7M———
Debt1.4B1.8B1.7B1.4B0.2%1.5B———
Equity1.7B1.9B2.1B2.2B8.1%————
Op CF294.4M295.7M619.5M861.8M43.1%674.3M———
Inv CF-240.9M-387.0M-445.6M-417.1M—————
Fin CF-0.7M74.0M-129.3M-460.4M—————
Loading 1Y...
PRICE (1Y) · USD-7.2%
43.845.346.748.249.716 Sep7 Oct27 Oct
SMA 50SMA 200

Price checkNo clear trendExperimental

No clear trend: not near its 52-week low, and not in a steady uptrend.

SwingsAverage

Calmer than 73% of stocks we rank over the past year (30% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$45.48
RSI (14)
52.8
52-Week Range-18.2% from high
Low $30.09High $55.58

SCORE BREAKDOWN

Quality
59
ROIC
13.4%68.4
ROE
11.8%64.3
GP/Assets
32.4%61.4
Op. Margin
5.1%43.4
FCF/Assets
8.3%74.1
Piotroski
653.2
Int. Cover
8.2x51.7
D/E Ratio
0.63x39.8
Current Ratio
1.45x45.6
Value
44
P/E (TTM)
20.3x39.5
EV/EBITDA
10.3x47.5
P/FCF
14.3x49.7
P/B
2.2x37.2
P/S
0.7x58.2
Div Yield
1.1%24.1
Momentum
45
52W High %
82%65.4
RS 6M
-17%32.4
SMA 50/200
1.02x64.7
EPS Rev 4W
-0.1%46.4
EPS Rev 12W
-32.5%2.9
EPS Improve
+38%48.2
Q Growth
0%37.8

FUNDAMENTALS

Market Cap
$5.2B
P/E (Forward)
14.7x
Gross Margin
19.9%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of RUSHA are excluded.

TickerCompanyMkt CapStockRankSignal
RUSHARush Enterprises, Inc.(you)$5.2B53Hold
LADLithia Motors, Inc.$6.5B49Hold
ANAutoNation, Inc.$5.3B45Hold
KMXCarMax, Inc.$7.3B62Hold
ABGAsbury Automotive Group, Inc.$3.1B60Hold
OPLNOPENLANE, Inc.$4.6B71Buy
VVVValvoline Inc.$4.0B38Hold
PAGPenske Automotive Group, Inc.$13.9B50Hold
GPIGroup 1 Automotive, Inc.$2.9B39Hold
DRVNDriven Brands Holdings Inc.$1.9B39Hold

Peer medians: ROE 8.5% · P/E 19.1x · Gross margin 37.4%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

Rush Enterprises, Inc. (RUSHA): Stock Score Summary

Rush Enterprises, Inc. (RUSHA) has a MoatMap StockRank of 53/100 based on Quality (59/100), Value (44/100), and Momentum (45/100) factor scores. The current signal is HOLD.

Rush Enterprises, Inc. is a leading commercial vehicle dealership network, providing new and used trucks, parts, service, and leasing solutions across the United States. Its expansive footprint and comprehensive service offerings create a strong competitive advantage, serving a broad customer base from independent operators to large fleets. The company operates as the largest dealership network for Peterbilt and International trucks, establishing it as a dominant player in the heavy-duty truck industry.

Key Financial Metrics

Price$45.48
Market Cap$5.2B
P/E (TTM)20.34
P/E (Forward)14.71
Price/Book2.25
Return on Equity11.8%
Return on Invested Capital13.4%
Debt/Equity0.63x
Gross Margin19.9%
Operating Margin5.1%
Revenue Growth-1.6%
Dividend Yield1.1%
Free Cash Flow$367M

Rush Enterprises, Inc. operates in the Auto & Truck Dealerships industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Rush Enterprises, Inc.’s (RUSHA) StockRank?
MoatMap’s StockRank for Rush Enterprises, Inc. (RUSHA) is 53/100, with a Hold signal. It is a composite of Quality (59), Value (44), and Momentum (45), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Rush Enterprises, Inc. have an economic moat?
Rush Enterprises, Inc. (RUSHA) has a Quality factor score of 59/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Rush Enterprises, Inc. a buy, hold, or sell?
MoatMap’s current signal for Rush Enterprises, Inc. (RUSHA) is Hold, based on a StockRank of 53/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Rush Enterprises, Inc. in?
Rush Enterprises, Inc. (RUSHA) operates in the Consumer Cyclical sector, specifically the Auto & Truck Dealerships industry (United States).