comScore, Inc. (SCOR) has a MoatMap StockRank of 47/100 based on Quality (32/100), Value (58/100), and Momentum (44/100) factor scores. The current signal is HOLD. comScore is a legacy media measurement firm that has structurally lost its moat to modern, digital-first attribution platforms. It suffers from low growth, poor margins, and a weak competitive position, making it a value trap that we will not own.
comScore, Inc. is a global media measurement and analytics company that provides cross-platform audience and advertising measurement solutions to media buyers and sellers. The company's competitive moat is derived from its proprietary methodologies, vast data sets, and role in establishing recognized industry standards for digital and traditional media consumption. comScore offers critical, actionable insights that are essential for optimizing advertising spend and content strategies, creating high switching costs for its clients.
| Price | $7.91 |
| Market Cap | $117M |
| P/E (TTM) | 1.43 |
| P/E (Forward) | 1.70 |
| Price/Book | 1.05 |
| Return on Equity | -6.3% |
| Return on Invested Capital | -0.5% |
| Debt/Equity | 25.38 |
| Gross Margin | 40.6% |
| Operating Margin | -5.3% |
| Revenue Growth | -0.5% |
| Free Cash Flow | $903K |
comScore, Inc. operates in the Software - Application industry, part of the Technology sector (United States).