Also trades as 1SI.DE.

SNAP

HoldHot Air

Snap Inc. · Communication Services · United States · $8.9B cap · $220.3M/day traded

$6.53 +4.8% · close 12 Oct · scored 14 Oct

Hot Air: Rising on momentum alone: weak business, rich price.

41
StockRank
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Quality
43
Value
30
Momentum
60

As of 14 Oct 2026, MoatMap's StockRank for Snap Inc. (SNAP) is 41/100, ranked against 24,000+ stocks in 35 markets (Quality 43, Value 30, Momentum 60, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
—
peers 18.0x
ROE
-15.6%
peers 7.4%
D/E
2.2x
peers 0.6x
Dividend %
—
trailing yield

ABOUT SNAP INC.

Read

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos...

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue4.6B4.6B5.4B5.9B8.8%6.4B6.8B7.5B12.6%
EPS-0.89-0.82-0.42-0.27—-0.18———
Shares1.6B1.6B1.7B1.7B+8.7%1.4B———
Debt4.2B4.3B4.2B4.1B-0.3%4.2B———
Equity2.6B2.4B2.5B2.3B-4.0%————
Op CF184.6M246.5M413.5M656.2M52.6%919.1M———
Inv CF-1.1B571.0M-717.1M173.1M—————
Fin CF306.7M-458.8M-428.6M-848.1M—————
Loading 1Y...
PRICE (1Y) · USD+17.7%
5.25.55.96.26.531 Aug22 Sep12 Oct
SMA 50SMA 200

Price checkTurning upExperimental

71% above its 52-week low and back above a rising 50-day average.

SwingsVery bumpy

Swung more than 73% of stocks we rank over the past year (58% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$6.53
RSI (14)
71.4
52-Week Range-28.5% from high
Low $3.81High $9.13

SCORE BREAKDOWN

Quality
43
ROIC
-2.6%17.7
ROE
-15.6%13.1
GP/Assets
47.4%81.8
Op. Margin
-2.6%20.2
FCF/Assets
9.2%72.4
Piotroski
654.2
Int. Cover
-1.2x15.9
D/E Ratio
2.19x8.8
Current Ratio
2.94x78.6
Value
30
P/E (TTM)
—N/A
EV/EBITDA
-82.7x25.0
P/FCF
12.7x45.9
P/B
5.4x15.8
P/S
1.7x45.0
Div Yield
—N/A
Momentum
60
52W High %
72%48.6
RS 6M
13%81.9
SMA 50/200
0.99x52.5
EPS Rev 4W
0.0%46.0
EPS Rev 12W
—N/A
EPS Improve
+531%94.8
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$8.9B
P/E (Forward)
8.0x
Gross Margin
57.3%

SECTOR PEERS

Closest peers in Communication Services, ranked by industry match, size, and score similarity. Cross-listings of SNAP are excluded.

TickerCompanyMkt CapStockRankSignal
SNAPSnap Inc.(you)$8.9B41Hold
PINSPinterest, Inc.$10.4B51Hold
ZGZillow Group, Inc.$6.6B23Sell
PPLIPeople Incorporated$2.7B47Hold
RUMRUM Group Inc.$4.1B17Strong Sell
NXDRNextdoor Holdings, Inc.$921M41Hold
RDDTReddit, Inc.$29.2B63Hold
STUBStubHub Holdings, Inc.$2.0B19Strong Sell
MTCHMatch Group, Inc.$9.4B96Strong Buy
GRPNGroupon, Inc.$815M32Sell

Peer medians: ROE 7.4% · P/E 18.0x · Gross margin 56.9%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

Snap Inc. (SNAP): Stock Score Summary

Snap Inc. (SNAP) has a MoatMap StockRank of 41/100 based on Quality (43/100), Value (30/100), and Momentum (60/100) factor scores. The current signal is HOLD.

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos...

Key Financial Metrics

Price$6.53
Market Cap$8.9B
P/E (Forward)8.03
Price/Book5.44
Return on Equity-15.6%
Return on Invested Capital-2.6%
Debt/Equity2.19x
Gross Margin57.3%
Operating Margin-2.6%
Revenue Growth18.9%
Free Cash Flow$706M

Snap Inc. operates in the Internet Content & Information industry, part of the Communication Services sector (United States).

Frequently Asked Questions

What is Snap Inc.’s (SNAP) StockRank?
MoatMap’s StockRank for Snap Inc. (SNAP) is 41/100, with a Hold signal. It is a composite of Quality (43), Value (30), and Momentum (60), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Snap Inc. have an economic moat?
Snap Inc. (SNAP) has a Quality factor score of 43/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Snap Inc. a buy, hold, or sell?
MoatMap’s current signal for Snap Inc. (SNAP) is Hold, based on a StockRank of 41/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Snap Inc. in?
Snap Inc. (SNAP) operates in the Communication Services sector, specifically the Internet Content & Information industry (United States).