What is Vital Farms, Inc.'s (VITL) StockRank?

MoatMap's StockRank for Vital Farms, Inc. (VITL) is 29/100, with a Sell signal. This is a composite score combining Quality (58), Value (56), and Momentum (7) factor ranks across MoatMap's 20,000+ stock universe.

Does Vital Farms, Inc. have an economic moat?

Vital Farms, Inc. (VITL) has a Quality factor score of 58/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the financial characteristics of a moated business.

Is Vital Farms, Inc. a buy, hold, or sell?

MoatMap's current signal for Vital Farms, Inc. (VITL) is Sell, based on a StockRank of 29/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.

What sector is Vital Farms, Inc. in?

Vital Farms, Inc. (VITL) operates in the Consumer Defensive sector, specifically the Farm Products industry (United States).

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VITL

SELLAPPROVE

Vital Farms, Inc. · Consumer Defensive · United States · $448M · Avg Vol: $39M/d

StockRank

P/E (TTM)

10.2x

ROE

15.4%

D/E

0.2x

Dividend %

—

Director Trades · 180d

+$644.8K →

Subst. holders: −$305K

Buybacks · 180d

None in 180d →

AI CONVICTION THESIS

Vital Farms is a classic Peter Lynch 'tenbagger' candidate with highly visible real-world demand. By partnering with family farms, it operates an asset-light model while building a premium, trusted brand in pasture-raised eggs. It has demonstrated incredible pricing power and brand loyalty, allowing it to pass on inflationary costs easily while maintaining high volume growth.

COMPANY DESCRIPTION

Vital Farms, Inc. produces and markets ethically sourced, pasture-raised eggs, butter, and other dairy products under the Vital Farms brand. The company differentiates itself through its strong commitment to animal welfare and sustainable farming practices, resonating with a growing segment of health-conscious and ethically-minded consumers. Vital Farms is a fast-growing ethical food company, a premium market leader supported by a network of small family farms.

FINANCIAL SUMMARY (USD)

Year	2021	2022	2023	2024	2025	CAGR
Revenue	—	362M	472M	606M	759M	28.0%
EPS	0.06	0.03	0.62	1.25	—	175.2%
Shares	—	41M	42M	44M	45M	+9.9%
Debt	—	11M	23M	19M	53M	71.0%
Equity	—	158M	193M	269M	351M	30.4%
Op CF	—	-8M	51M	65M	34M	-18.6%
Inv CF	—	-10M	22M	-7M	-134M	—
Fin CF	—	83,000	-2M	9M	-1M	—

PRICE (1M)+9.3%

SMA 50SMA 200

$10.41

RSI (14)

57.4

52W High

$53.13

From 52W High

0.2%

SCORE BREAKDOWN

Quality

ROIC

23.2%90.0

ROE

15.4%71.9

GP/Assets

53.2%82.5

Op. Margin

-1.2%10.3

FCF/Assets

-10.4%5.3

Piotroski

—34.6

Int. Cover

50.0x88.7

D/E Ratio

0.16x71.0

Current Ratio

1.77x56.8

Value

P/E (TTM)

10.2x79.9

EV/EBITDA

5.8x76.5

P/FCF

—N/A

P/B

1.4x57.4

P/S

0.6x68.5

Div Yield

—N/A

Momentum

52W High %

20%1.3

RS 6M

-79%10.0

SMA 50/200

0.42x0.6

EPS Rev 4W

—N/A

EPS Rev 12W

—N/A

EPS Improve

-52%2.2

Q Growth

—N/A

FUNDAMENTALS

Market Cap

$448M

P/E (Forward)

21.3x

Gross Margin

35.2%

SECTOR PEERS

Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of VITL are excluded.

Ticker	Company	Mkt Cap	StockRank	Signal
VITL	Vital Farms, Inc.(you)	$448M	29	SELL
LMNR	Limoneira Company	$232M	17	STRONG SELL
ALCO	Alico, Inc.	$309M	60	HOLD
BG	Bunge Global SA	$24.0B	35	HOLD
CALM	Cal-Maine Foods, Inc.	$3.6B	89	STRONG BUY
MGPI	MGP Ingredients, Inc.	$395M	30	SELL
ADM.DE	Archer-Daniels-Midland Company	$38.7B	47	HOLD
BYND.MX	Beyond Meat, Inc.	$420M	23	SELL
AVO	Mission Produce, Inc.	$797M	32	SELL
TSN	Tyson Foods, Inc.	$21.8B	68	BUY

Peer medians: ROE 13.3% · P/E 21.8x · Gross margin 34.1%

Vital Farms, Inc. (VITL) — Stock Score Summary

Vital Farms, Inc. (VITL) has a MoatMap StockRank of 29/100 based on Quality (58/100), Value (56/100), and Momentum (7/100) factor scores. The current signal is SELL. Vital Farms is a classic Peter Lynch 'tenbagger' candidate with highly visible real-world demand. By partnering with family farms, it operates an asset-light model while building a premium, trusted brand in pasture-raised eggs. It has demonstrated incredible pricing power and brand loyalty, allowing it to pass on inflationary costs easily while maintaining high volume growth.

Key Financial Metrics

Price	$10.41
Market Cap	$448M
P/E (TTM)	10.19
P/E (Forward)	21.34
Price/Book	1.35
Return on Equity	15.4%
Return on Invested Capital	23.2%
Debt/Equity	16.39
Gross Margin	35.2%
Operating Margin	-1.2%
Revenue Growth	15.4%
Free Cash Flow	$-54M

Vital Farms, Inc. operates in the Farm Products industry, part of the Consumer Defensive sector (United States).

Frequently Asked Questions

What is Vital Farms, Inc.’s (VITL) StockRank?: MoatMap’s StockRank for Vital Farms, Inc. (VITL) is 29/100, with a Sell signal. It is a composite of Quality (58), Value (56), and Momentum (7) factor ranks across MoatMap’s 20,000+ stock universe.
Does Vital Farms, Inc. have an economic moat?: Vital Farms, Inc. (VITL) has a Quality factor score of 58/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Vital Farms, Inc. a buy, hold, or sell?: MoatMap’s current signal for Vital Farms, Inc. (VITL) is Sell, based on a StockRank of 29/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Vital Farms, Inc. in?: Vital Farms, Inc. (VITL) operates in the Consumer Defensive sector, specifically the Farm Products industry (United States).