SUJA
SellSinkerSuja Life, Inc. · Consumer Defensive · United States · $380M cap · $2.6M/day traded
$10.17 +2.9% · close 28 Oct · scored 29 Oct
Sinker: Weak, expensive and falling. Nothing here to keep it afloat.
Report expected 10 Nov: the next-year EPS estimate has fallen 13.6% over the last 13 weeks.
As of 29 Oct 2026, MoatMap's StockRank for Suja Life, Inc. (SUJA) is 21/100, ranked against 24,000+ stocks in 35 markets (Quality 33, Value 36, Momentum 35, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
ABOUT SUJA LIFE, INC.
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Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States.
FINANCIAL SUMMARY (USD)
| Year | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|
| Revenue | 224.4M | 258.9M | 326.6M | 20.6% | 355.0M | 361.7M | 407.2M | 11.7% |
| EPS | -1.06 | -0.90 | -0.92 | — | -0.78 | — | — | — |
| Shares | 23.8M | 23.8M | 23.8M | 0.0% | — | — | — | — |
| Debt | 183.3M | 304.7M | 189.3M | 1.6% | 191.6M | — | — | — |
| Equity | 279.3M | 146.0M | 93.3M | -42.2% | — | — | — | — |
| Op CF | 18.4M | 10.4M | 8.3M | -32.9% | 6.2M | — | — | — |
| Inv CF | -11.4M | -10.2M | -14.1M | — | — | — | — | — |
| Fin CF | -2.4M | -11.8M | 21.0M | — | — | — | — | — |
Not enough steady price history for a read yet.
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of SUJA are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| SUJA | Suja Life, Inc.(you) | $380M | 21 | Sell |
| ZVIA | Zevia PBC | $92M | 28 | Sell |
| BUDA | Buda Juice, Inc. | $83M | 32 | Sell |
| COCO | The Vita Coco Company, Inc. | $3.2B | 40 | Hold |
| CELH | Celsius Holdings, Inc. | $7.2B | 17 | Strong Sell |
| PRMB | Primo Brands Corporation | $7.1B | 32 | Sell |
| FIZZ | National Beverage Corp. | $3.4B | 70 | Buy |
| LWAY | Lifeway Foods, Inc. | $339M | 28 | Sell |
| BRCC | BRC Inc. | $283M | 25 | Sell |
| VITL | Vital Farms, Inc. | $392M | 12 | Strong Sell |
Peer medians: ROE 10.0% · P/E 21.8x · Gross margin 34.5%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.