Also trades as APC.DE, AAPL34.SA.
AAPL
BuyPremium GrowerAI neutralApple Inc. · Technology · United States · $4.9T cap · $13.7B/day traded
$340.97 +1.3% · close 12 Oct · scored 14 Oct
Premium Grower: Strong business with the market behind it, priced at a premium.
Read our full research report on AAPL (Apr 2026), freeAs of 14 Oct 2026, MoatMap's StockRank for Apple Inc. (AAPL) is 78/100, ranked against 24,000+ stocks in 35 markets (Quality 82, Value 27, Momentum 64, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Apple is among the highest-quality businesses in the world, with a loyal installed base, a growing services business and steady buybacks retiring about 0.55% of shares a quarter. Recent data points are encouraging: iPhone 18 Pro sales rose 12% in China's launch week, and Apple Pay has launched in India. At a market value near $4.9 trillion, however, its valuation score is low, and the shares already price in continued execution. That leaves little margin of safety.
ABOUT APPLE INC.
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Apple Inc. designs, manufactures, and markets a wide array of consumer electronics, including iPhones, Macs, iPads, and Apple Watches, alongside a robust ecosystem of services like the App Store, Apple Music, and iCloud. The company commands unparalleled brand loyalty and premium pricing power, underpinned by its tightly integrated hardware and software, innovative design, and extensive global distribution. This powerful ecosystem creates significant switching costs and a durable competitive moat.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 394.3B | 383.3B | 391.0B | 416.2B | 1.8% | 466.8B | 477.8B | 528.2B | 12.7% |
| EPS | 6.15 | 6.16 | 6.11 | 7.49 | 6.8% | 8.72 | 8.86 | 9.62 | 13.3% |
| Shares | 15.9B | 15.6B | 15.1B | 14.8B | -7.3% | 14.6B | — | — | — |
| Debt | 132.5B | 111.1B | 106.6B | 98.7B | -9.4% | 84.3B | — | — | — |
| Equity | 50.7B | 62.1B | 57.0B | 73.7B | 13.3% | — | — | — | — |
| Op CF | 122.2B | 110.5B | 118.3B | 111.5B | -3.0% | 146.7B | — | — | — |
| Inv CF | -22.4B | 3.7B | 2.9B | 15.2B | — | — | — | — | — |
| Fin CF | -110.7B | -108.5B | -122.0B | -120.7B | — | — | — | — | — |
Above its 200-day average and 1% below its 52-week high.
Calmer than 83% of stocks we rank over the past year (25% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of AAPL are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| AAPL | Apple Inc.(you) | $4.9T | 78 | Buy |
| 005930.KS | Samsung Electronics Co., Ltd. | $1.4T | 93 | Strong Buy |
| 6758.T | Sony Group Corporation | $136.3B | 84 | Strong Buy |
| 6752.T | Panasonic Holdings Corporation | $66.5B | 72 | Buy |
| 066570.KS | LG Electronics Inc. | $27.7B | 78 | Buy |
| MSFT | Microsoft Corporation | $3.7T | 83 | Strong Buy |
| NVDA | NVIDIA Corporation | $5.4T | 90 | Strong Buy |
| TSM | Taiwan Semiconductor Manufacturing Company Limited | $2.3T | 80 | Buy |
| 1810.HK | Xiaomi Corporation | $85.9B | 42 | Hold |
| 003550.KS | LG Corp. | $12.7B | 81 | Strong Buy |
Peer medians: ROE 8.4% · P/E 29.1x · Gross margin 33.3%
Company Deep Dive
Read the full research report: business segments breakdown, earnings transcripts review, management credibility analysis, competitive landscape, and scenarios.