BTI.JO
Fallen FavouriteBritish American Tobacco p.l.c. · Consumer Defensive · United Kingdom · $127.5B cap · $29.9M/day traded
101,381.00c +1.5% · close 12 Nov · scored 13 Nov
Fallen Favourite: A good business, still expensive, and its momentum is weak.
Full research report (Oct 2026), freeAs of 13 Nov 2026, the MoatMap Score for British American Tobacco p.l.c. (BTI.JO) is 53/100, ranked against 25,000+ stocks in 38 markets (Quality 52, Value 48, Momentum 48, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
ABOUT BRITISH AMERICAN TOBACCO P.L.C.
Read
British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, Caucasus, and Africa.
FINANCIAL SUMMARY (ZAR)
Reported in GBP
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 556.8B | 624.5B | 604.5B | 601.9B | 2.6% | 576.3B | 577.1B | 597.7B | 2.9% |
| EPS (ZAc) | 5,905 | -14,799 | 3,194 | 8,250 | 11.8% | 6,644 | 7,863 | 8,396 | 4.1% |
| Shares | 2.2B | 2.2B | 2.2B | 2.2B | -2.5% | 2.1B | — | — | — |
| Debt | 880.0B | 939.4B | 870.1B | 783.3B | -3.8% | 784.0B | — | — | — |
| Equity | 1.5T | 1.2T | 1.2T | 1.1T | -11.4% | — | — | — | — |
| Op CF | 209.3B | 245.2B | 236.6B | 149.1B | -10.7% | 166.2B | — | — | — |
| Inv CF | -14.2B | -6.8B | 32.1B | 32.6B | — | — | — | — | — |
| Fin CF | -178.7B | -213.2B | -248.4B | -205.9B | — | — | — | — | — |
No clear trend: not near its 52-week low, and not in a steady uptrend.
Calmer than 79% of stocks we rank over the past year (volatility 27% a year).
How this is worked out
The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.
- Still falling: It set a new 52-week low in the last two weeks, after a deep fall.
- Finding a floor: It fell hard, but has set no new low for more than two weeks.
- Turning up: It has climbed off its low and is back above a rising 50-day average.
- In an uptrend: It is near its 52-week high and above its 200-day average.
- No clear trend (this stock): None of the above: no recent deep fall and no steady climb.
- No read yet: Not enough price history yet: it needs a year of trading.
In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.
The exact rules
Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Defensive, ranked by industry match, size, and score similarity. Cross-listings of BTI.JO are excluded.
| Ticker | Company | Mkt Cap | Score |
|---|---|---|---|
| BTI.JO | British American Tobacco p.l.c.(you) | $127.5B | 53 |
| 2914.T | Japan Tobacco Inc. | $85.4B | 63 |
| PM | Philip Morris International Inc. | $310.9B | 62 |
| ITC.NS | ITC Limited | $34.0B | 47 |
| MO | Altria Group, Inc. | $124.1B | 89 |
| IMB.L | Imperial Brands PLC | $28.7B | 65 |
| 033780.KS | KT&G Corporation | $14.8B | 76 |
| 6055.HK | China Tobacco International (HK) Company Limited | $2.3B | 47 |
| 6969.HK | Smoore International Holdings Limited | $6.6B | 19 |
| GODFRYPHLP.NS | Godfrey Phillips India Limited | $2.7B | 30 |
Peer medians: ROE 9.2% · P/E 16.2x · Gross margin 30.6%
Company Deep Dive
Read the full report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.