Company Deep Dive

Read the full research report: business segments breakdown, earnings transcripts review, management credibility analysis, competitive landscape, and scenarios.

View Deep Dive

BWMX

STRONG BUYFLAG

Betterware de México, S.A.P.I. de C.V. · Consumer Cyclical · Mexico · $665M · Avg Vol: $1M/d

82
StockRank
Get insider-trade alerts
Q
50
V
49
M
76
P/E (TTM)
9.9x
ROE
92.6%
D/E
2.9x
Dividend %
5.0%
Dir. Trades · 180d
+$2.7K →
Buybacks · 180d
None →
AI CONVICTION THESIS

Betterware de Mexico exhibits the hallmarks of a quality compounder with high ROIC and a direct-selling model that bypasses traditional, fragile retail supply chains. Their ability to maintain margins in a volatile macro environment is impressive; however, exposure to Mexican consumer sentiment during a period of potential global trade fragmentation requires further monitoring.

COMPANY DESCRIPTION

Betterware de México, S.A.P.I. de C.V. is a direct-to-consumer company selling home organization, kitchenware, and personal care products through an extensive network of distributors and associates in Mexico and Guatemala. Its competitive advantage stems from its established direct sales model and logistics infrastructure, providing wide reach in markets where this distribution method remains highly effective. Betterware is a market leader in direct selling for home solutions within its core operating regions.

FINANCIAL SUMMARY (USD)

Year20212022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue10.1B657.6M743.4M805.8M813.9M-46.7%815.8M983.6M1.2B19.0%
EPS48.951.131.611.091.62-57.3%1.822.402.9635.0%
Shares37.6M37.3M37.3M37.3M37.3M-0.8%37.2M———
Debt1.5B368.1M315.5M295.4M255.1M-36.1%249.9M———
Equity1.2B62.6M83.7M66.5M77.8M-49.4%————
Op CF1.5B80.6M135.3M102.7M127.8M-45.7%156.6M———
Inv CF-320.4M-275.7M-3.7M-26.6K2.0M—————
Fin CF-619.8M174.6M-146.7M-117.1M-128.0M—————
Loading 1Y...
PRICE (1Y)+4.3%
17.2717.6718.0618.4618.85May 27Jun 17Jul 9
SMA 50SMA 200
Close
$18.05
RSI (14)
58.9
52W High
$19.29
From 52W High
0.9%

SCORE BREAKDOWN

Quality
50
ROIC
42.6%98.6
ROE
92.6%98.9
GP/Assets
5.7%8.5
Op. Margin
14.8%81.8
FCF/Assets
1.2%26.8
Piotroski
776.0
Int. Cover
4.2x35.2
D/E Ratio
2.95x5.8
Current Ratio
0.93x16.4
Value
49
P/E (TTM)
9.9x80.0
EV/EBITDA
30.0x10.7
P/FCF
5.9x83.3
P/B
131.1x0.2
P/S
0.8x54.1
Div Yield
5.0%78.8
Momentum
76
52W High %
94%88.9
RS 6M
6%82.5
SMA 50/200
1.10x82.7
EPS Rev 4W
-1.4%48.6
EPS Rev 12W
—N/A
EPS Improve
+59%55.5
Q Growth
86%84.0

FUNDAMENTALS

Market Cap
$665M
P/E (Forward)
6.2x
Gross Margin
66.7%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of BWMX are excluded.

TickerCompanyMkt CapStockRankSignal
BWMXBetterware de México, S.A.P.I. de C.V.(you)$665M82STRONG BUY
NEMAKA.MXNemak, S. A. B. de C. V.$546M71BUY
ARA.MXConsorcio ARA, S. A. B. de C. V.$330M94STRONG BUY
ALSEA.MXAlsea, S.A.B. de C.V.$2.0B67BUY
SORIANAB.MXOrganización Soriana, S. A. B. de C. V.$3.2B74BUY
HCITY.MXPromotora de Hoteles Norte 19, S.A.B. de C.V.$136M70BUY
LACOMERUBC.MXLa Comer, S.A.B. de C.V.$2.7B55HOLD
LIVEPOLC-1.MXEl Puerto de Liverpool, S.A.B. de C.V.$7.8B88STRONG BUY
RLHA.MXRLH Properties, S.A.B. de C.V.$1.1B15STRONG SELL

Peer medians: ROE 4.9% · P/E 15.3x · Gross margin 32.3%

Betterware de México, S.A.P.I. de C.V. (BWMX) — Stock Score Summary

Betterware de México, S.A.P.I. de C.V. (BWMX) has a MoatMap StockRank of 82/100 based on Quality (50/100), Value (49/100), and Momentum (76/100) factor scores. The current signal is STRONG BUY. Betterware de Mexico exhibits the hallmarks of a quality compounder with high ROIC and a direct-selling model that bypasses traditional, fragile retail supply chains. Their ability to maintain margins in a volatile macro environment is impressive; however, exposure to Mexican consumer sentiment during a period of potential global trade fragmentation requires further monitoring.

Betterware de México, S.A.P.I. de C.V. is a direct-to-consumer company selling home organization, kitchenware, and personal care products through an extensive network of distributors and associates in Mexico and Guatemala. Its competitive advantage stems from its established direct sales model and logistics infrastructure, providing wide reach in markets where this distribution method remains highly effective. Betterware is a market leader in direct selling for home solutions within its core operating regions.

Key Financial Metrics

Price$18.05
Market Cap$665M
P/E (TTM)9.92
P/E (Forward)6.23
Price/Book131.08
Return on Equity92.6%
Return on Invested Capital42.6%
Debt/Equity294.74
Gross Margin66.7%
Operating Margin14.8%
Revenue Growth0.3%
Dividend Yield5.0%
Free Cash Flow$112M

Betterware de México, S.A.P.I. de C.V. operates in the Specialty Retail industry, part of the Consumer Cyclical sector (Mexico).

Frequently Asked Questions

What is Betterware de México, S.A.P.I. de C.V.’s (BWMX) StockRank?
MoatMap’s StockRank for Betterware de México, S.A.P.I. de C.V. (BWMX) is 82/100, with a Strong Buy signal. It is a composite of Quality (50), Value (49), and Momentum (76) factor ranks across MoatMap’s 20,000+ stock universe.
Does Betterware de México, S.A.P.I. de C.V. have an economic moat?
Betterware de México, S.A.P.I. de C.V. (BWMX) has a Quality factor score of 50/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Betterware de México, S.A.P.I. de C.V. a buy, hold, or sell?
MoatMap’s current signal for Betterware de México, S.A.P.I. de C.V. (BWMX) is Strong Buy, based on a StockRank of 82/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is Betterware de México, S.A.P.I. de C.V. in?
Betterware de México, S.A.P.I. de C.V. (BWMX) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry (Mexico).
Browse all ranked stocksBWMX deep dive reportAI ChampionsHow we score stocksSense-check another stock