BWMX
BuyFallen FavouriteAI neutralBetterware de México, S.A.P.I. de C.V. · Consumer Cyclical · Mexico · $652M cap · $1.1M/day traded
$16.27 -1.2% · close 12 Oct · scored 14 Oct
StockRank down 2.0 since 13 Oct.
Fallen Favourite: A good business, still expensive, and the price is falling.
Read our full research report on BWMX (Apr 2026), freeAs of 14 Oct 2026, MoatMap's StockRank for Betterware de México, S.A.P.I. de C.V. (BWMX) is 75/100, ranked against 24,000+ stocks in 35 markets (Quality 77, Value 48, Momentum 45, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Betterware sells household products and, through Jafra, beauty products via direct-selling networks in Mexico and the US. Returns on capital are high, insiders bought about 0.55% of shares in 90 days, and it pays a US$0.36 quarterly dividend. Revenue growth was strong in Q2 2026, but the model depends on keeping its sales network active, and debt from the Jafra purchase adds risk.
The ranks quoted here are from the day it was written; today's Quality, Value and Momentum are the bars above.
ABOUT BETTERWARE DE MÉXICO, S.A.P.I. DE C.V.
Read
Betterware de México, S.A.P.I. de C.V. is a direct-to-consumer company selling home organization, kitchenware, and personal care products through an extensive network of distributors and associates in Mexico and Guatemala. Its competitive advantage stems from its established direct sales model and logistics infrastructure, providing wide reach in markets where this distribution method remains highly effective. Betterware is a market leader in direct selling for home solutions within its core operating regions.
FINANCIAL SUMMARY (USD)
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 10.1B | 630.0M | 712.2M | 771.9M | 779.7M | -47.2% | 807.7M | 941.4M | 1.1B | 17.8% |
| EPS | 48.95 | 1.08 | 1.54 | 1.04 | 1.56 | -57.8% | 1.87 | 2.25 | 2.69 | 31.4% |
| Shares | 37.6M | 37.3M | 37.3M | 37.3M | 37.3M | -0.8% | 39.5M | — | — | — |
| Debt | 1.5B | 352.6M | 302.2M | 283.0M | 244.4M | -36.8% | 419.8M | — | — | — |
| Equity | 1.2B | 60.0M | 80.2M | 63.7M | 74.5M | -49.9% | — | — | — | — |
| Op CF | 1.5B | 77.2M | 129.6M | 98.4M | 122.4M | -46.2% | 143.7M | — | — | — |
| Inv CF | -320.4M | -264.1M | -3.6M | -25.5K | 1.9M | — | — | — | — | — |
| Fin CF | -619.8M | 167.3M | -140.5M | -112.2M | -122.6M | — | — | — | — | — |
No clear trend: not near its 52-week low, and not in a steady uptrend.
Calmer than 59% of stocks we rank over the past year (37% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of BWMX are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| BWMX | Betterware de México, S.A.P.I. de C.V.(you) | $652M | 75 | Buy |
| NEMAKA.MX | Nemak, S. A. B. de C. V. | $499M | 68 | Buy |
| GISSAA.MX | Grupo Industrial Saltillo, S.A.B. de C.V. | $225M | 75 | Buy |
| ARA.MX | Consorcio ARA, S. A. B. de C. V. | $330M | 88 | Strong Buy |
| ALSEA.MX | Alsea, S.A.B. de C.V. | $2.0B | 69 | Buy |
| SORIANAB.MX | Organización Soriana, S. A. B. de C. V. | $2.8B | 74 | Buy |
| HCITY.MX | Promotora de Hoteles Norte 19, S.A.B. de C.V. | $127M | 77 | Buy |
| LACOMERUBC.MX | La Comer, S.A.B. de C.V. | $2.7B | 56 | Hold |
| RLHA.MX | RLH Properties, S.A.B. de C.V. | $1.1B | 19 | Strong Sell |
| LIVEPOLC-1.MX | El Puerto de Liverpool, S.A.B. de C.V. | $8.1B | 93 | Strong Buy |
Peer medians: ROE 4.5% · P/E 13.8x · Gross margin 29.9%
Company Deep Dive
Read the full research report: business segments breakdown, earnings transcripts review, management credibility analysis, competitive landscape, and scenarios.