Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.
BZUN
SellHot AirBaozun Inc. · Consumer Cyclical · China · $176M · Avg Vol: $506K/d
COMPANY DESCRIPTION
Baozun Inc. is a leading brand e-commerce service partner in China, offering comprehensive end-to-end solutions for brands to operate and grow their online businesses across major Chinese e-commerce platforms. The company's competitive moat is built upon its deep expertise in China's complex digital commerce landscape, extensive operational capabilities spanning IT, marketing, and logistics, and long-standing relationships with both international brands and local platforms. Baozun serves as a critical, vertically integrated enabler for brands seeking to penetrate and succeed in the challenging yet lucrative Chinese e-commerce market.
FINANCIAL SUMMARY (USD)
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 9.4B | 1.3B | 1.3B | 1.4B | 1.5B | -36.9% | 1.6B | 1.6B | 1.7B | 7.6% |
| EPS | -3.06 | -5.24 | -2.36 | -1.50 | -2.04 | — | -0.48 | — | — | — |
| Shares | 208.8M | 53.7M | 53.7M | 53.7M | 53.7M | -74.3% | 53.7M | — | — | — |
| Debt | 4.0B | 360.4M | 411.3M | 376.7M | 339.3M | -46.0% | 281.6M | — | — | — |
| Equity | 4.9B | 609.8M | 611.8M | 584.4M | 543.9M | -42.3% | — | — | — | — |
| Op CF | -96.1M | 57.1M | 66.9M | 15.1M | 62.8M | 3.2% | — | — | — | — |
| Inv CF | 375.8M | -195.1M | -50.8M | -122.1M | -134.2M | — | — | — | — | — |
| Fin CF | 750.0M | -246.4M | -1.2M | -2.9M | -16.1M | — | — | — | — | — |
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of BZUN are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| BZUN | Baozun Inc.(you) | $176M | 31 | Sell |
| ZKH | ZKH Group Limited | $461M | 19 | Strong Sell |
| 2685.HK | Quantgroup Holding Limited | $251M | 57 | Hold |
| 301558.SZ | SFC Holdings Co., Ltd. | $763M | 21 | Sell |
| WNW | Meiwu Technology Company Limited | $73M | 7 | Strong Sell |
| 300792.SZ | Hangzhou Onechance Tech Crop. | $823M | 20 | Strong Sell |
| 002640.SZ | Global Top E-Commerce Co., Ltd. | $791M | 18 | Strong Sell |
| RERE | ATRenew Inc. | $895M | 43 | Hold |
| 301563.SZ | ICkey (Shanghai) Internet and Technology Co.,Ltd. | $1.5B | 24 | Sell |
| 300740.SZ | SYoung Group Co., Ltd. | $1.4B | 42 | Hold |
Peer medians: ROE 6.6% · P/E 24.5x · Gross margin 21.3%