Baozun Inc. (BZUN) has a MoatMap StockRank of 37/100 based on Quality (35/100), Value (54/100), and Momentum (35/100) factor scores. The current signal is HOLD. Baozun is an e-commerce service provider with a broken business model struggling against direct-to-consumer shifts and platform disintermediation in China, failing our Terry Smith filter.
Baozun Inc. is a leading brand e-commerce service partner in China, offering comprehensive end-to-end solutions for brands to operate and grow their online businesses across major Chinese e-commerce platforms. The company's competitive moat is built upon its deep expertise in China's complex digital commerce landscape, extensive operational capabilities spanning IT, marketing, and logistics, and long-standing relationships with both international brands and local platforms. Baozun serves as a critical, vertically integrated enabler for brands seeking to penetrate and succeed in the challenging yet lucrative Chinese e-commerce market.
| Price | $2.64 |
| Market Cap | $149M |
| P/E (Forward) | 3.66 |
| Price/Book | 0.29 |
| Return on Equity | -2.3% |
| Return on Invested Capital | -2.6% |
| Debt/Equity | 34.37 |
| Gross Margin | 51.0% |
| Operating Margin | 0.0% |
| Revenue Growth | 15.3% |
Baozun Inc. operates in the Internet Retail industry, part of the Consumer Cyclical sector (China).