Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.
BZUN
SELLBaozun Inc. · Consumer Cyclical · China · $144M · Avg Vol: $666K/d
COMPANY DESCRIPTION
Baozun Inc. is a leading brand e-commerce service partner in China, offering comprehensive end-to-end solutions for brands to operate and grow their online businesses across major Chinese e-commerce platforms. The company's competitive moat is built upon its deep expertise in China's complex digital commerce landscape, extensive operational capabilities spanning IT, marketing, and logistics, and long-standing relationships with both international brands and local platforms. Baozun serves as a critical, vertically integrated enabler for brands seeking to penetrate and succeed in the challenging yet lucrative Chinese e-commerce market.
FINANCIAL SUMMARY (USD)
| Year | 2021 | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 9.4B | 1.2B | 1.3B | 1.4B | 1.5B | -37.2% | 1.5B | 1.6B | 1.7B | 6.7% |
| EPS | -3.06 | -5.17 | -2.33 | -1.48 | -2.01 | — | -0.47 | — | — | — |
| Shares | 208.8M | 53.7M | 53.7M | 53.7M | 53.7M | -74.3% | 53.7M | — | — | — |
| Debt | 4.0B | 355.4M | 405.7M | 371.6M | 334.7M | -46.1% | 277.3M | — | — | — |
| Equity | 4.9B | 601.5M | 603.4M | 576.5M | 536.5M | -42.5% | — | — | — | — |
| Op CF | -96.1M | 56.4M | 66.0M | 14.9M | 61.9M | 3.2% | — | — | — | — |
| Inv CF | 375.8M | -192.4M | -50.1M | -120.4M | -132.3M | — | — | — | — | — |
| Fin CF | 750.0M | -243.1M | -1.2M | -2.9M | -15.8M | — | — | — | — | — |
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of BZUN are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| BZUN | Baozun Inc.(you) | $144M | 22 | SELL |
| ZKH | ZKH Group Limited | $470M | 12 | STRONG SELL |
| 301558.SZ | SFC Holdings Co., Ltd. | $712M | 20 | STRONG SELL |
| 2685.HK | Quantgroup Holding Limited | $775M | 27 | SELL |
| 300792.SZ | Hangzhou Onechance Tech Crop. | $886M | 20 | STRONG SELL |
| 002640.SZ | Global Top E-Commerce Co., Ltd. | $711M | 14 | STRONG SELL |
| 301563.SZ | ICkey (Shanghai) Internet and Technology Co.,Ltd. | $2.1B | 23 | SELL |
| 300740.SZ | SYoung Group Co., Ltd. | $1.0B | 44 | HOLD |
| RERE | ATRenew Inc. | $859M | 66 | BUY |
| 300413.SZ | Mango Excellent Media Co., Ltd. | $4.0B | 40 | HOLD |
Peer medians: ROE 6.7% · P/E 21.7x · Gross margin 21.8%