CPNG

Strong SellSinker

Coupang, Inc. · Consumer Cyclical · United States · $25.0B cap · $209.7M/day traded

$13.91 +1.2% · close 27 Oct · scored 28 Oct

Sinker: Weak, expensive and falling. Nothing here to keep it afloat.

10
StockRank
Get score and insider alerts

Report expected 3 Nov: the next-year EPS estimate has fallen 4.2% over the last 14 weeks.

Quality
29
Value
21
Momentum
33

As of 28 Oct 2026, MoatMap's StockRank for Coupang, Inc. (CPNG) is 10/100, ranked against 24,000+ stocks in 35 markets (Quality 29, Value 21, Momentum 33, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
—
peers 19.5x
ROE
-20.0%
peers 8.5%
D/E
1.9x
peers 0.9x
Dividend %
—
trailing yield

ABOUT COUPANG, INC.

Read

Coupang, Inc. is a leading e-commerce company in South Korea, offering a broad selection of products and services, including Rocket Delivery for fast shipping, fresh food delivery, and streaming services. Its competitive moat is built on its vertically integrated logistics network, vast product selection, and superior customer experience, establishing it as a dominant player in the fiercely competitive South Korean e-commerce market. Coupang is a market leader known for its innovation in delivery and customer service.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue20.6B24.4B30.3B34.5B18.8%35.5B37.1B42.4B10.9%
EPS-0.050.760.090.11-62.0%-0.43-0.450.2858.8%
Shares1.8B1.8B1.8B1.8B+2.8%1.6B———
Debt2.4B2.8B3.7B4.6B24.5%5.6B———
Equity2.4B4.1B4.1B4.6B24.2%————
Op CF565.0M2.7B1.9B1.8B46.4%1.4B———
Inv CF-848.0M-927.0M-819.0M-1.3B—————
Fin CF247.0M199.0M-69.0M-247.0M—————
Loading 1Y...
PRICE (1Y) · USD-3.4%
13.814.314.815.315.816 Sep7 Oct27 Oct
SMA 50SMA 200

Price checkFinding a floorExperimental

No new 52-week low for 3 weeks, 4% above that low, but not back above a rising 50-day average.

SwingsBumpy

Swung more than 59% of stocks we rank over the past year (47% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$13.91
RSI (14)
39.8
52-Week Range-57.0% from high
Low $13.35High $32.35

SCORE BREAKDOWN

Quality
29
ROIC
-6.2%8.2
ROE
-20.0%6.8
GP/Assets
56.5%84.8
Op. Margin
-6.3%9.7
FCF/Assets
0.6%23.6
Piotroski
653.2
Int. Cover
-6.9x5.5
D/E Ratio
1.89x10.2
Current Ratio
0.87x14.1
Value
21
P/E (TTM)
—N/A
EV/EBITDA
-532.8x25.0
P/FCF
252.4x2.9
P/B
8.3x7.5
P/S
0.7x59.5
Div Yield
—N/A
Momentum
33
52W High %
43%10.6
RS 6M
-40%7.9
SMA 50/200
0.86x19.4
EPS Rev 4W
+1.8%93.3
EPS Rev 12W
-4.2%18.6
EPS Improve
+164%81.4
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$25.0B
P/E (Forward)
50.1x
Gross Margin
28.4%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of CPNG are excluded.

TickerCompanyMkt CapStockRankSignal
CPNGCoupang, Inc.(you)$25.0B10Strong Sell
DASHDoorDash, Inc.$77.7B38Hold
WWayfair Inc.$15.4B54Hold
CHWYChewy, Inc.$8.8B50Hold
EBAYeBay Inc.$54.0B66Buy
PTRNPattern Group Inc.$2.9B50Hold
CARTMaplebear Inc.$13.4B89Strong Buy
RVLVRevolve Group, Inc.$1.6B48Hold
LOGCContextLogic Holdings Inc.$698M32Sell
TDUPThredUp Inc.$263M5Strong Sell

Peer medians: ROE 8.5% · P/E 19.5x · Gross margin 37.4%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

Coupang, Inc. (CPNG): Stock Score Summary

Coupang, Inc. (CPNG) has a MoatMap StockRank of 10/100 based on Quality (29/100), Value (21/100), and Momentum (33/100) factor scores. The current signal is STRONG SELL.

Coupang, Inc. is a leading e-commerce company in South Korea, offering a broad selection of products and services, including Rocket Delivery for fast shipping, fresh food delivery, and streaming services. Its competitive moat is built on its vertically integrated logistics network, vast product selection, and superior customer experience, establishing it as a dominant player in the fiercely competitive South Korean e-commerce market. Coupang is a market leader known for its innovation in delivery and customer service.

Key Financial Metrics

Price$13.91
Market Cap$25.0B
P/E (Forward)50.14
Price/Book8.34
Return on Equity-20.0%
Return on Invested Capital-6.2%
Debt/Equity1.89x
Gross Margin28.4%
Operating Margin-6.3%
Revenue Growth3.9%
Free Cash Flow$99M

Coupang, Inc. operates in the Internet Retail industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is Coupang, Inc.’s (CPNG) StockRank?
MoatMap’s StockRank for Coupang, Inc. (CPNG) is 10/100, with a Strong Sell signal. It is a composite of Quality (29), Value (21), and Momentum (33), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does Coupang, Inc. have an economic moat?
Coupang, Inc. (CPNG) has a Quality factor score of 29/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is Coupang, Inc. a buy, hold, or sell?
MoatMap’s current signal for Coupang, Inc. (CPNG) is Strong Sell, based on a StockRank of 10/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is Coupang, Inc. in?
Coupang, Inc. (CPNG) operates in the Consumer Cyclical sector, specifically the Internet Retail industry (United States).