EBAY

BuyPremium Grower

eBay Inc. · Consumer Cyclical · United States · $54.0B cap · $513.9M/day traded

$117.83 -0.7% · close 27 Oct · scored 28 Oct

Premium Grower: Strong business with the market behind it, priced at a premium.

66
StockRank
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Report expected 4 Nov: the next-year EPS estimate has been little changed over the last 14 weeks.

Quality
69
Value
22
Momentum
71

As of 28 Oct 2026, MoatMap's StockRank for eBay Inc. (EBAY) is 66/100, ranked against 24,000+ stocks in 35 markets (Quality 69, Value 22, Momentum 71, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
25.6x
peers 16.5x
ROE
46.6%
peers 8.1%
D/E
1.5x
peers 0.4x
Dividend %
1.0%
trailing yield

ABOUT EBAY INC.

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eBay Inc. operates a pioneering global e-commerce marketplace that connects millions of buyers and sellers for new, pre-owned, and unique goods worldwide. The company's enduring competitive moat is built on its powerful network effect, global brand recognition, and a vast ecosystem catering to consumer-to-consumer and business-to-consumer transactions. eBay maintains a distinct position as a leading online destination, particularly for collectibles and niche items.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue9.8B10.1B10.3B11.1B4.3%12.0B12.5B13.4B9.7%
EPS-2.275.223.994.43-7.9%4.754.935.3910.3%
Shares539.0M517.0M471.0M449.0M-16.7%445.0M———
Debt9.4B8.2B7.9B7.2B-8.7%7.1B———
Equity5.2B6.4B5.2B4.6B-3.6%————
Op CF2.3B2.4B2.4B2.0B-4.6%3.0B———
Inv CF2.5B240.0M2.2B1.4B—————
Fin CF-3.8B-2.5B-3.8B-3.7B—————
Loading 1Y...
PRICE (1Y) · USD+7.9%
10511011411812316 Sep7 Oct27 Oct
SMA 50SMA 200

Price checkIn an uptrendExperimental

Above its 200-day average and 5% below its 52-week high.

SwingsAverage

Calmer than 61% of stocks we rank over the past year (36% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$117.83
RSI (14)
70.0
52-Week Range-5.4% from high
Low $77.32High $124.59

SCORE BREAKDOWN

Quality
69
ROIC
21.0%86.5
ROE
46.6%96.8
GP/Assets
49.1%79.1
Op. Margin
21.6%92.7
FCF/Assets
13.8%89.4
Piotroski
530.7
Int. Cover
11.0x58.2
D/E Ratio
1.53x14.0
Current Ratio
1.02x20.9
Value
22
P/E (TTM)
25.6x30.1
EV/EBITDA
18.7x20.0
P/FCF
22.3x33.6
P/B
11.6x4.8
P/S
4.5x9.5
Div Yield
1.0%21.1
Momentum
71
52W High %
95%91.6
RS 6M
10%77.5
SMA 50/200
1.06x77.1
EPS Rev 4W
-0.1%46.3
EPS Rev 12W
-0.1%51.8
EPS Improve
+41%50.3
Q Growth
51%71.4

FUNDAMENTALS

Market Cap
$54.0B
P/E (Forward)
18.1x
Gross Margin
72.1%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of EBAY are excluded.

TickerCompanyMkt CapStockRankSignal
EBAYeBay Inc.(you)$54.0B66Buy
PDDPDD Holdings Inc.$112.5B66Buy
SESea Limited$45.7B49Hold
ALE.WAAllegro.eu S.A.$14.9B69Buy
4689.TLY Corporation$22.7B53Hold
0625.HKSHEIN Global Holdings Limited$13.5B73Buy
DASHDoorDash, Inc.$77.7B38Hold
9618.HKJD.com, Inc.$34.8B38Hold
3690.HKMeituan$56.4B30Sell
MELIMercadoLibre, Inc.$91.8B40Hold

Peer medians: ROE 8.1% · P/E 16.5x · Gross margin 31.0%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

eBay Inc. (EBAY): Stock Score Summary

eBay Inc. (EBAY) has a MoatMap StockRank of 66/100 based on Quality (69/100), Value (22/100), and Momentum (71/100) factor scores. The current signal is BUY.

eBay Inc. operates a pioneering global e-commerce marketplace that connects millions of buyers and sellers for new, pre-owned, and unique goods worldwide. The company's enduring competitive moat is built on its powerful network effect, global brand recognition, and a vast ecosystem catering to consumer-to-consumer and business-to-consumer transactions. eBay maintains a distinct position as a leading online destination, particularly for collectibles and niche items.

Key Financial Metrics

Price$117.83
Market Cap$54.0B
P/E (TTM)25.56
P/E (Forward)18.08
Price/Book11.58
Return on Equity46.6%
Return on Invested Capital21.0%
Debt/Equity1.53x
Gross Margin72.1%
Operating Margin21.6%
Revenue Growth14.8%
Dividend Yield1.0%
Free Cash Flow$2.4B

eBay Inc. operates in the Internet Retail industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is eBay Inc.’s (EBAY) StockRank?
MoatMap’s StockRank for eBay Inc. (EBAY) is 66/100, with a Buy signal. It is a composite of Quality (69), Value (22), and Momentum (71), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does eBay Inc. have an economic moat?
eBay Inc. (EBAY) has a Quality factor score of 69/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is eBay Inc. a buy, hold, or sell?
MoatMap’s current signal for eBay Inc. (EBAY) is Buy, based on a StockRank of 66/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is eBay Inc. in?
eBay Inc. (EBAY) operates in the Consumer Cyclical sector, specifically the Internet Retail industry (United States).