CRI
BuyUnloved QualityAI neutralCarter's, Inc. · Consumer Cyclical · United States · $1.2B cap · $42.0M/day traded
$31.41 -1.3% · close 27 Oct · scored 28 Oct
Unloved Quality: Strong and cheap; the market has not turned yet.
Report expected 2 Nov: the next-year EPS estimate has fallen 5.4% over the last 14 weeks.
As of 28 Oct 2026, MoatMap's StockRank for Carter's, Inc. (CRI) is 71/100, ranked against 24,000+ stocks in 35 markets (Quality 58, Value 75, Momentum 33, each scored against its sector).
Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →
Carter's is the largest US maker of baby and young children's clothing, with strong brand recognition and wholesale plus own-store distribution. It is refreshing its brand, and analysts nudged estimates up slightly. Sales have been falling for several years amid lower birth rates and competition from mass retailers, and it sources almost entirely from Asia. The low valuation reflects a mature business, not a mispriced compounder.
ABOUT CARTER'S, INC.
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Carter's, Inc. is the largest branded marketer of baby and young children's apparel in the United States, owning well-known brands like Carter's, OshKosh B'gosh, and Skip Hop. The company benefits from strong brand equity, a broad distribution network across retail, wholesale, and e-commerce channels, and a deep understanding of its target demographic. Its dominant market position is built on product quality, design, and affordability, making it a household name for children's wear.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2027E | 2028E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 3.2B | 2.9B | 2.8B | 2.9B | -3.4% | 3.0B | 3.0B | 3.0B | 1.2% |
| EPS | 6.34 | 6.24 | 5.12 | 2.53 | -26.4% | 5.36 | 2.31 | 2.52 | -0.1% |
| Shares | 37.7M | 36.6M | 36.0M | 36.4M | -3.4% | 36.7M | — | — | — |
| Debt | 1.2B | 1.1B | 1.1B | 1.2B | 0.9% | 1.2B | — | — | — |
| Equity | 796.4M | 845.3M | 854.6M | 925.0M | 5.1% | — | — | — | — |
| Op CF | 88.4M | 529.1M | 298.8M | 122.3M | 11.5% | 333.0M | — | — | — |
| Inv CF | -40.4M | -59.9M | -56.2M | -53.7M | — | — | — | — | — |
| Fin CF | -819.3M | -332.6M | -174.8M | 2.0M | — | — | — | — | — |
No clear trend: not near its 52-week low, and not in a steady uptrend.
Swung more than 60% of stocks we rank over the past year (48% a year).
How this is worked out
StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.
The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of CRI are excluded.
| Ticker | Company | Mkt Cap | StockRank | Signal |
|---|---|---|---|---|
| CRI | Carter's, Inc.(you) | $1.2B | 71 | Buy |
| BKE | The Buckle, Inc. | $2.4B | 74 | Buy |
| GCO | Genesco Inc. | $400M | 77 | Buy |
| AEO | American Eagle Outfitters, Inc. | $3.0B | 82 | Strong Buy |
| CAL | Caleres, Inc. | $447M | 82 | Strong Buy |
| LE | Lands' End, Inc. | $283M | 69 | Buy |
| SHOE | Shoe Station Group Inc. | $384M | 56 | Hold |
| VSXY | Victorias Secret & Co. | $7.2B | 75 | Buy |
| GAP | The Gap, Inc. | $7.8B | 82 | Strong Buy |
| JILL | J.Jill, Inc. | $336M | 95 | Strong Buy |
Peer medians: ROE 8.5% · P/E 19.9x · Gross margin 37.3%
Company Deep Dive
Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.