FLWS

SellSinker

1-800-FLOWERS.COM, Inc. · Consumer Cyclical · United States · $184M cap · $1.6M/day traded

$2.92 +3.2% · close 27 Oct · scored 28 Oct

Sinker: Weak, expensive and falling. Nothing here to keep it afloat.

25
StockRank
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Quality
28
Value
47
Momentum
34

As of 28 Oct 2026, MoatMap's StockRank for 1-800-FLOWERS.COM, Inc. (FLWS) is 25/100, ranked against 24,000+ stocks in 35 markets (Quality 28, Value 47, Momentum 34, each scored against its sector).

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
—
peers 19.5x
ROE
-65.4%
peers 8.5%
D/E
1.7x
peers 0.9x
Dividend %
—
trailing yield

ABOUT 1-800-FLOWERS.COM, INC.

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1-800-FLOWERS.COM, Inc. is an e-commerce provider of gifts and gourmet foods for all occasions, operating a portfolio of brands including 1-800-Flowers.com, Harry & David, and Shari's Berries. It is a dominant online retailer in the floral and gourmet food gifting space, leveraging strong brand recognition, extensive logistics, and a diversified product offering. The company employs a multi-brand strategy to capture various gifting segments, demonstrating strong capabilities in digital marketing and direct-to-consumer fulfillment.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2027E2028EFwd CAGR
Revenue2.2B2.0B1.8B1.7B-8.6%1.5B1.6B1.6B-0.7%
EPS0.46-0.69-0.09-3.13—-2.11-1.40-0.62—
Shares64.5M64.8M64.2M63.6M-1.4%————
Debt299.1M329.5M309.5M271.3M-3.2%248.9M———
Equity509.4M471.8M466.3M268.3M-19.2%————
Op CF5.2M115.4M95.0M-26.4M327.9%18.3M———
Inv CF-89.7M-50.8M-42.3M-44.5M—————
Fin CF-57.6M30.8M-20.1M-42.1M—————
Loading 1Y...
PRICE (1Y) · USD+7.4%
2.52.62.72.82.916 Sep7 Oct27 Oct
SMA 50SMA 200

Price checkFinding a floorExperimental

No new 52-week low for 3 weeks, 23% above that low, but not back above a rising 50-day average.

SwingsVery bumpy

Swung more than 87% of stocks we rank over the past year (78% a year).

How this is worked out

StockRank judges the business. The price check reads only the chart: it is the price side of the Momentum score, in words.

The rules: Still falling is a new 52-week low in the last two weeks, at least 25% below the high. Finding a floor is no new low since. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average and within 15% of the high.

In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn like this one cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$2.92
RSI (14)
63.5
52-Week Range-44.2% from high
Low $2.37High $5.23

SCORE BREAKDOWN

Quality
28
ROIC
-28.9%2.7
ROE
-65.4%2.3
GP/Assets
89.7%95.7
Op. Margin
-12.8%6.0
FCF/Assets
4.0%47.7
Piotroski
35.4
Int. Cover
-6.9x5.4
D/E Ratio
1.73x11.6
Current Ratio
0.92x16.6
Value
47
P/E (TTM)
—N/A
EV/EBITDA
-50.6x25.0
P/FCF
7.3x73.9
P/B
1.3x58.1
P/S
0.1x95.8
Div Yield
—N/A
Momentum
34
52W High %
56%24.6
RS 6M
-29%15.6
SMA 50/200
0.84x15.7
EPS Rev 4W
—N/A
EPS Rev 12W
+64.8%98.7
EPS Improve
+90%67.2
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$184M
P/E (Forward)
-13.6x
Gross Margin
38.0%

SECTOR PEERS

Closest peers in Consumer Cyclical, ranked by industry match, size, and score similarity. Cross-listings of FLWS are excluded.

TickerCompanyMkt CapStockRankSignal
FLWS1-800-FLOWERS.COM, Inc.(you)$184M25Sell
ONEWOneWater Marine Inc.$186M34Sell
CHPTChargePoint Holdings, Inc.$224M32Sell
ARKOArko Corp.$427M22Sell
BARKBARK, Inc.$69M21Sell
GRWGGrowGeneration Corp.$83M32Sell
QVCGQVC Group Inc.$406M38Hold
SPWHSportsman's Warehouse Holdings, Inc.$51M30Sell
EVGOEVgo, Inc.$321M1Strong Sell
WOOFPetco Health and Wellness Company, Inc.$702M51Hold

Peer medians: ROE 8.5% · P/E 19.5x · Gross margin 37.3%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

1-800-FLOWERS.COM, Inc. (FLWS): Stock Score Summary

1-800-FLOWERS.COM, Inc. (FLWS) has a MoatMap StockRank of 25/100 based on Quality (28/100), Value (47/100), and Momentum (34/100) factor scores. The current signal is SELL.

1-800-FLOWERS.COM, Inc. is an e-commerce provider of gifts and gourmet foods for all occasions, operating a portfolio of brands including 1-800-Flowers.com, Harry & David, and Shari's Berries. It is a dominant online retailer in the floral and gourmet food gifting space, leveraging strong brand recognition, extensive logistics, and a diversified product offering. The company employs a multi-brand strategy to capture various gifting segments, demonstrating strong capabilities in digital marketing and direct-to-consumer fulfillment.

Key Financial Metrics

Price$2.92
Market Cap$184M
P/E (Forward)-13.62
Price/Book1.28
Return on Equity-65.4%
Return on Invested Capital-28.9%
Debt/Equity1.73x
Gross Margin38.0%
Operating Margin-12.8%
Revenue Growth-12.9%
Free Cash Flow$25M

1-800-FLOWERS.COM, Inc. operates in the Specialty Retail industry, part of the Consumer Cyclical sector (United States).

Frequently Asked Questions

What is 1-800-FLOWERS.COM, Inc.’s (FLWS) StockRank?
MoatMap’s StockRank for 1-800-FLOWERS.COM, Inc. (FLWS) is 25/100, with a Sell signal. It is a composite of Quality (28), Value (47), and Momentum (34), each scored against its sector. The composite is then ranked across MoatMap’s universe of 24,000+ stocks.
Does 1-800-FLOWERS.COM, Inc. have an economic moat?
1-800-FLOWERS.COM, Inc. (FLWS) has a Quality factor score of 28/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is 1-800-FLOWERS.COM, Inc. a buy, hold, or sell?
MoatMap’s current signal for 1-800-FLOWERS.COM, Inc. (FLWS) is Sell, based on a StockRank of 25/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is 1-800-FLOWERS.COM, Inc. in?
1-800-FLOWERS.COM, Inc. (FLWS) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry (United States).