GoPro, Inc. (GPRO) — Stock Score Summary

GoPro, Inc. (GPRO) has a MoatMap StockRank of 26/100 based on Quality (28/100), Value (69/100), and Momentum (16/100) factor scores. The current signal is SELL. GoPro is a structurally challenged consumer hardware business with a broken business model. It has failed to transition to a high-margin software/subscription model at scale, and its brand equity has severely degraded.

GoPro, Inc. designs, manufactures, and markets an ecosystem of connected cameras, accessories, and subscription services, primarily known for its rugged HERO action cameras. The company maintains a strong brand identity and market leadership within the action camera segment due to continuous innovation and a dedicated user base. Its competitive advantage lies in its comprehensive hardware-software platform and established reputation for high-quality, versatile imaging solutions.

Key Financial Metrics

Price$0.86
Market Cap$209M
P/E (Forward)20.00
Price/Book-90.91
Return on Equity-236.1%
Return on Invested Capital-55.0%
Gross Margin29.3%
Operating Margin-57.2%
Revenue Growth-26.2%
Free Cash Flow$86M

GoPro, Inc. operates in the Consumer Electronics industry, part of the Technology sector (United States).

Frequently Asked Questions

What is GoPro, Inc.’s (GPRO) StockRank?
MoatMap’s StockRank for GoPro, Inc. (GPRO) is 26/100, with a Sell signal. It is a composite of Quality (28), Value (69), and Momentum (16) factor ranks across MoatMap’s 19,000+ stock universe.
Does GoPro, Inc. have an economic moat?
GoPro, Inc. (GPRO) has a Quality factor score of 28/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage — the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is GoPro, Inc. a buy, hold, or sell?
MoatMap’s current signal for GoPro, Inc. (GPRO) is Sell, based on a StockRank of 26/100. Signals are derived mechanically from the StockRank composite and should be one input among many — combine with your own thesis on management, competitive position, and valuation.
What sector is GoPro, Inc. in?
GoPro, Inc. (GPRO) operates in the Technology sector, specifically the Consumer Electronics industry (United States).
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