GPRO

SellSinker

GoPro, Inc. · Technology · United States · $270M · Avg Vol: $87M/d

Sinker: Weak, expensive and falling. Nothing here to keep it afloat.

22
StockRank
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Quality
24
Value
33
Momentum
48

Does StockRank work? Each month we publish how every decile did, whichever way it went. See the record →

P/E (TTM)
—
peers 34.3x
ROE
-497.2%
peers 4.7%
D/E
1.1x
peers 0.3x
Dividend %
—
trailing yield

ABOUT GOPRO, INC.

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GoPro, Inc. designs, manufactures, and markets an ecosystem of connected cameras, accessories, and subscription services, primarily known for its rugged HERO action cameras. The company maintains a strong brand identity and market leadership within the action camera segment due to continuous innovation and a dedicated user base. Its competitive advantage lies in its comprehensive hardware-software platform and established reputation for high-quality, versatile imaging solutions.

FINANCIAL SUMMARY (USD)

Year2022202320242025CAGRTTM2026E2027EFwd CAGR
Revenue1.1B1.0B801.5M651.5M-15.9%568.6M543.1M735.8M6.3%
EPS0.18-0.35-2.82-0.59—-0.98-0.72——
Shares154.9M149.9M155.5M162.3M+4.8%180.1M———
Debt184.0M128.7M122.2M83.3M-23.2%86.0M———
Equity611.6M555.8M151.7M76.5M-50.0%————
Op CF5.7M-32.9M-125.1M-20.7M—-19.6M———
Inv CF-8.4M121.9M7.7M-3.4M—————
Fin CF-173.3M-90.4M-0.9M-30.1M—————
Loading 1Y...
PRICE (1Y) · USD+116.5%
0.60.91.11.41.717 Aug8 Sep28 Sep
SMA 50SMA 200

Price checkExperimental
SwingsVery bumpy

Swung more than 98% of stocks we rank over the past year (121% a year).

How this is worked out

What it measures: day-to-day price moves over the past year, as a yearly figure, ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.

What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.

Calm is not safe: a calm stock can still slide steadily.

Rules fixed before any data was fetched. Describes the chart, not a recommendation.

Close
$1.33
RSI (14)
37.1
52-Week Range-51.3% from high
Low $0.57High $2.73

SCORE BREAKDOWN

Quality
24
ROIC
-75.3%2.4
ROE
-497.2%25.0
GP/Assets
36.8%77.1
Op. Margin
-34.5%8.9
FCF/Assets
n/mN/A
Piotroski
38.3
Int. Cover
-9.6x12.3
D/E Ratio
1.09x11.3
Current Ratio
0.57x2.2
Value
33
P/E (TTM)
—N/A
EV/EBITDA
-2.8x25.0
P/FCF
n/mN/A
P/B
-7.3x25.0
P/S
0.5x90.7
Div Yield
—N/A
Momentum
48
52W High %
49%19.3
RS 6M
86%92.7
SMA 50/200
0.91x31.1
EPS Rev 4W
—N/A
EPS Rev 12W
—N/A
EPS Improve
+99%57.7
Q Growth
—N/A

FUNDAMENTALS

Market Cap
$270M
P/E (Forward)
-131.0x
Gross Margin
27.7%

SECTOR PEERS

Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of GPRO are excluded.

TickerCompanyMkt CapStockRankSignal
GPROGoPro, Inc.(you)$270M22Sell
VUZIVuzix Corporation$241M5Strong Sell
TBCHTurtle Beach Corporation$229M71Buy
UEICUniversal Electronics Inc.$68M88Strong Buy
SVCOSilvaco Group, Inc.$280M23Sell
BLNDBlend Labs, Inc.$265M20Sell
LAWCS Disco, Inc.$273M28Sell
NNDMNano Dimension Ltd.$331M19Strong Sell
SMRTSmartRent, Inc.$222M19Strong Sell
OSSOne Stop Systems, Inc.$229M18Strong Sell

Peer medians: ROE 4.7% · P/E 34.3x · Gross margin 51.8%

Company Deep Dive

Business segments breakdown, earnings transcript analysis, management credibility scoring, competitive landscape, and scenario modelling.

Request Deep Dive(50 Feathers)

GoPro, Inc. (GPRO): Stock Score Summary

GoPro, Inc. (GPRO) has a MoatMap StockRank of 22/100 based on Quality (24/100), Value (33/100), and Momentum (48/100) factor scores. The current signal is SELL.

GoPro, Inc. designs, manufactures, and markets an ecosystem of connected cameras, accessories, and subscription services, primarily known for its rugged HERO action cameras. The company maintains a strong brand identity and market leadership within the action camera segment due to continuous innovation and a dedicated user base. Its competitive advantage lies in its comprehensive hardware-software platform and established reputation for high-quality, versatile imaging solutions.

Key Financial Metrics

Price$1.33
Market Cap$270M
P/E (Forward)-131.00
Price/Book-7.28
Return on Equity-497.2%
Return on Invested Capital-75.3%
Debt/Equity1.09x
Gross Margin27.7%
Operating Margin-34.5%
Revenue Growth-31.3%
Free Cash Flow$86M

GoPro, Inc. operates in the Consumer Electronics industry, part of the Technology sector (United States).

Frequently Asked Questions

What is GoPro, Inc.’s (GPRO) StockRank?
MoatMap’s StockRank for GoPro, Inc. (GPRO) is 22/100, with a Sell signal. It is a composite of Quality (24), Value (33), and Momentum (48) factor ranks across MoatMap’s universe of 25,000+ stocks.
Does GoPro, Inc. have an economic moat?
GoPro, Inc. (GPRO) has a Quality factor score of 24/100. The Quality factor combines ROIC, Piotroski F-Score, and leverage: the financial fingerprints of a durable competitive advantage. A Quality score above 70 typically indicates a company with the characteristics of a moated business.
Is GoPro, Inc. a buy, hold, or sell?
MoatMap’s current signal for GoPro, Inc. (GPRO) is Sell, based on a StockRank of 22/100. Signals are derived mechanically from the StockRank composite and should be one input among many; combine with your own thesis on management, competitive position, and valuation.
What sector is GoPro, Inc. in?
GoPro, Inc. (GPRO) operates in the Technology sector, specifically the Consumer Electronics industry (United States).