GPRO
SinkerGoPro, Inc. · Technology · United States · $208M cap · $4.5M/day traded
$0.6333 -5.5% · close 13 Nov · scored 14 Nov
Sinker: Weak business, rich price and weak momentum. Nothing here to keep it afloat.
As of 14 Nov 2026, the MoatMap Score for GoPro, Inc. (GPRO) is 12/100, ranked against 25,000+ stocks in 38 markets (Quality 24, Value 34, Momentum 31, each scored against its sector).
Does the score work? Each tenth of the ranking, tracked monthly. See the record →
ABOUT GOPRO, INC.
Read
GoPro, Inc. designs, manufactures, and markets an ecosystem of connected cameras, accessories, and subscription services, primarily known for its rugged HERO action cameras. The company maintains a strong brand identity and market leadership within the action camera segment due to continuous innovation and a dedicated user base. Its competitive advantage lies in its comprehensive hardware-software platform and established reputation for high-quality, versatile imaging solutions.
FINANCIAL SUMMARY (USD)
| Year | 2022 | 2023 | 2024 | 2025 | CAGR | TTM | 2026E | 2027E | Fwd CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Income and shares | |||||||||
| Revenue | 1.1B | 1.0B | 801.5M | 651.5M | -15.9% | 568.6M | 543.1M | 735.8M | 6.3% |
| Net margin | 2.6% | -5.3% | -53.9% | -14.3% | -16.9 pts | — | — | — | — |
| EPS | 0.18 | -0.35 | -2.82 | -0.59 | — | -0.98 | -0.72 | — | — |
| Share count | 154.9M | 149.9M | 155.5M | 162.3M | 1.6% | 188.4M | — | — | — |
| Balance sheet | |||||||||
| Debt | 184.0M | 128.7M | 122.2M | 83.3M | -23.2% | 86.0M | — | — | — |
| Equity | 611.6M | 555.8M | 151.7M | 76.5M | -50.0% | — | — | — | — |
| Debt/equity | 0.3x | 0.2x | 0.8x | 1.1x | +0.8x | — | — | — | — |
| Cash flow | |||||||||
| Op. cash flow | 5.7M | -32.9M | -125.1M | -20.7M | — | -19.6M | — | — | — |
| Cash flow margin | 0.5% | -3.3% | -15.6% | -3.2% | -3.7 pts | -3.5% | — | — | — |
| Investing CF | -8.4M | 121.9M | 7.7M | -3.4M | — | — | — | — | — |
| Financing CF | -173.3M | -90.4M | -0.9M | -30.1M | — | — | — | — | — |
No clear trend: not near its 52-week low, and not in a steady uptrend.
Swung more than 98% of stocks we rank over the past year (volatility 120% a year).
How this is worked out
The Price check reads only the chart, the price side of the Momentum score in words; it is not the MoatMap Score.
- Still falling: It set a new 52-week low in the last two weeks, after a deep fall.
- Finding a floor: It fell hard, but has set no new low for more than two weeks.
- Turning up: It has climbed off its low and is back above a rising 50-day average.
- In an uptrend: It is near its 52-week high and above its 200-day average.
- No clear trend (this stock): None of the above: no recent deep fall and no steady climb.
- No read yet: Not enough price history yet: it needs a year of trading.
In past US falls, waiting for Turning up cut the chance of another 20% drop from 42% to 33%. Returns were no better, and 33% of turns failed.
The exact rules
Still falling is a new 52-week low in the last two weeks, at least 25% below the high, with the low set after the high. Finding a floor is the same fall with no new low in the last two weeks. Turning up is 20 or more trading days without a new low, at least 10% off it, and back above a rising 50-day average. In an uptrend is above the 200-day average, with the 50-day average above the 200-day, and within 15% of the high. No clear trend is everything else. No read yet is under 252 trading days of history, or missing data. A new state shows once it has held for three trading days.
In 2,112 US drawdowns since 2001, buying while the price was still falling was followed by a further 20% drop 42% of the time. Waiting for a turn (the Turning up rule above) cut that to 33%, at about 7% higher prices and with no better returns. Part of that cut is simply not buying: 13% of falls never turned, and waiting kept those out. Among turns that were bought, 38% still fell another 20%, and 33% of turns were followed by a new low within six months. The benefit was largest in crashes such as 2008 and 2020.
What it measures: how much the price moved day to day over the past year, scaled to a yearly figure (annualised volatility) and ranked against every stock we cover. Very calm under 20% a year, Calm 20 to 30%, Average 30 to 40%, Bumpy 40 to 55%, Very bumpy above that.
What we found: across about 13,500 stocks in 34 markets (2002 to 2025), past swings were a good guide to the next year's, and bumpier stocks fell further. How much further changed too much between eras to put a number on it.
Calm is not safe: a calm stock can still slide steadily.
Rules fixed before any data was fetched. Describes the chart, not a recommendation.
SCORE BREAKDOWN
FUNDAMENTALS
SECTOR PEERS
Closest peers in Technology, ranked by industry match, size, and score similarity. Cross-listings of GPRO are excluded.
| Ticker | Company | Mkt Cap | Score |
|---|---|---|---|
| GPRO | GoPro, Inc.(you) | $208M | 12 |
| VUZI | Vuzix Corporation | $174M | 2 |
| TBCH | Turtle Beach Corporation | $295M | 86 |
| UEIC | Universal Electronics Inc. | $68M | 92 |
| SVCO | Silvaco Group, Inc. | $203M | 14 |
| BKKT | Bakkt, Inc. | $228M | 14 |
| 2665.HK | Seyond Holdings Ltd. | $200M | 9 |
| MOVE | Corvex, Inc. | $267M | 11 |
| DMRC | Digimarc Corporation | $164M | 10 |
| OSS | One Stop Systems, Inc. | $147M | 13 |
Peer medians: ROE 6.1% · P/E 29.2x · Gross margin 52.2%
Company Deep Dive
A 10,000-word report: the business and its segments, what management promised on earnings calls and whether it delivered, the competition, and how things could turn out.